Chantecaille Beauté’s Post

Through my live project with Forage, I had to create a blog post highlighting my preferred brand. I chose Maybelline New York. What sets this brand apart, in my eyes, is its ability to redefine makeup through a truly distinctive marketing strategy. ✔ Being a branding enthusiast, I'm captivated by the brand's pioneering approach towards redefining makeup. Their focus on product excellence allows individuals to enhance their uniqueness while maintaining skin health. ✨ The story of exceptional branding strategy doesn't end here. The brand has effectively used social media to create a lively community. Through different platforms, it has skillfully shared its brand values and products, making customers feel like they belong. This not only widens the reach but also strengthens customer loyalty. 💎 Most importantly, Maybelline New York stands out for their steadfast commitment to upholding product quality while keeping prices affordable. This careful balance between quality and affordability has not only endeared them to a broad customer base but has also firmly established them as a trusted and accessible beauty brand. #branding #marketingstrategy #contentmarketing #exceptionalbrands Here's the blog article on it.

Expanding markets means creating opportunities through inclusive innovation and marketing.   At the 2024 WWD Beauty CEO Summit, in a conversation with Beauty Inc. Editor in Chief Jenny B. Fine, we discussed that the best way to grow is not by taking market share from others, but instead by focusing on creativity and innovation to expand the market and make it bigger for everyone. This can be achieved by reaching all potential consumers in a market while also meeting the unique needs of each consumer segment – what we call “winning with all and each.”   At Procter & Gamble this approach has led to superior products like Olay’s water-activated Cleansing Melts, which was designed to meet the unique needs of Black consumers and appeal to all consumer segments.   Another example is the Old Spice campaign, “Men Have Skin Too,” which increased growth in the men’s body wash market by addressing unique needs of Black and Latino men which in turn, was appealing to all men – serving all and each to drive market growth.   For more on what took place at the summit, visit: https://lnkd.in/edmCiCdX  

Even in categories with incredibly high household penetration, this shows that markets can still be expanded by creating products that better meet the needs of diverse audiences and authentically marketing to those individuals. While these concepts may seem simple, they are easier said than done. Achieving them requires concerted efforts, messaging, creative, targeting, and media buying strategies. But doing so is good not only for those diverse audiences but also for your business. Well done, P&G.

Are your products available in Walmart? Would you like to advertise these products to Walmart shoppers while they’re shopping in-store? Retail-based digital audio advertising enables brands to connect and remain top of mind with highly qualified consumers during their in-store shopping journey. If you’re interested in learning more, let’s connect. :)

MakeUp in New York is live and we are excited to present an exclusive conference tomorrow, on Thursday, September 21:, “Macro-Movements 2023-2027: Finding Synergy Between Planet, People and Well-Being”. As we look outwards to the societal, political, and economic shifts that will impact our lives, translating these into consumer lifestyle movements is key to understanding their implications for the beauty industry. Among the greatest challenges that society will face in upcoming years will be finding the right balance between restorative actions that keep our planet habitable, stimulating economic growth that sustains security and health, and building new virtual dimensions in the most ethical ways possible. As part of our proprietary Trend Funnel Methodology, looking at 5-year societal macro-movements allows us to view the big picture of where the world is headed and interpret such movements on an industry level and answer essential questions: how will these major movements impact the industry in the coming years? How will beauty consumers feel and what will they expect of brands? Join us tomorrow, on Thursday, September 21, 2023 at 12:30 p.m. as Eleonora Mazzilli, Market Manager North America, explores this topic during a live seminar at MakeUp in New York. There’s still time to register! Click here to sign up today:  https://lnkd.in/edcf5yCp #BEAUTYSTREAMS #BeautyBusiness #BeautyIndustry #BeautyTrends #BeautyConference #B2BBeauty #MakeUpIn #MakeUpInNewYork #MacroMovements #ConsumerTrends 

Adapting to the ever-evolving beauty industry is like riding a wave – exhilarating and challenging. In my journey with Golden Peach Wax Bar, I've seen trends come and go, but what remains constant is the need for innovation. Staying ahead means listening to your customers and adapting swiftly. What changes do you foresee in the beauty industry, and how are you preparing for them? #trendsetters #customerexperience #waxtrends

WWD has kicked off its Beauty CEO Summit and has identified 12 key takeaways from the first day. Here are my thoughts on 4 of the key takeaways that really stood out to me: 💡Build the brand you want to see: We continually hear this sentiment in founders' stories, and I love it! If you need it and want it, and have decided to build a brand around it, chances are you are solving someone's problem, and that’s the beginning of a beautiful brand story. 💡True ROI is often a long game:  Return on investment (ROI) is not always immediate; it is often a strategic journey. In today's fast-paced business landscape, it is tempting to focus on quick returns. It is important to remember that true ROI often requires patience and persistence. Investments in brand building, employee development, and sustainable practices may not yield immediate financial gains, but they establish the groundwork for long-term success and resilience. 💡Always be prepared to pivot: Stay flexible, stay innovative, and keep evolving! 💡Love what you do and the rest will follow: Passion fuels success! Dare to follow your passions, embrace the journey, and watch as success follows suit. See you on the shelves 💫

Have you seen that Huda Beauty are having a rebrand? Their brand founder, Huda Kattan, has revealed a total company rebrand, as well as stepping down as CEO, in a YouTube video. I'm a bit gutted as they're going to be discontinuing Glowish as part of the rebrand and shakeup, who make one of my fave tinted moisturisers ever - but hey, it's not all about me 😅 I'm also not 100% sold on the new logo, but again decisions have been made for reasons. However I'm loving the little peek behind the curtain into the decisions that beauty brands make, and why they make them. I think this is why some of the newer beauty brands that are smashing it on TikTok are thriving - they share every little part of the behind the scenes journey and I think people love to see it. 💓 🤳 Watch the video about the rebrand (part of an upcoming series) here: https://lnkd.in/eZRvVFG4 📰 More info about the rebrand on Cosmetics Business here: https://lnkd.in/e4m9CUM7. 👀 I also wrote a piece on whether it's time to refresh your beauty brand on my beauty marketing blog, which you can read here: https://lnkd.in/eQy2HXAt What do you think of the rebrand and of founders sharing their journey like this? 🤔 #beautynews #beautyindustry #beauty #makeup #beautyfounder #rebrand #beautybusiness #marketing #hudabeauty

🌞 Exciting news! In our July box, we are thrilled to introduce a new brand to our community: Wakeup Cosmetics Milano. Wakeup Cosmetics represents a new philosophy of makeup designed to awaken the natural beauty of everyone, offering a unique experience marked by energy, freedom, and dynamism. The box, named "𝗦𝘂𝗺𝗺𝗲𝗿 𝗣𝗮𝗿𝗮𝗱𝗶𝘀𝗲," is designed to offer the perfect routine for summer and vacation. 🌴 This month, Wake Up Cosmetics makes its debut in our box with their 𝗟𝗼𝗻𝗴-𝗹𝗮𝘀𝘁𝗶𝗻𝗴 𝗟𝗶𝗽 𝗣𝗲𝗻𝗰𝗶𝗹𝘀 in 𝟵 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝘀𝗵𝗮𝗱𝗲𝘀. Perfect for fresh and light summer looks, these lip pencils are ideal for recreating any beauty trends thanks to the possibility of choosing among different shades types. 💄 📣 Attention beauty brands! Did you know you can participate by including multiple product references or shades to cover all our boxes? This approach has numerous benefits: 🌟Greater campaign impact in terms of 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 🛍️Customers can choose what they receive at home, leading to higher product usage and 𝗿𝗲𝘃𝗶𝗲𝘄𝘀 📈Enhances 𝗰𝗿𝗼𝘀𝘀-𝘀𝗲𝗹𝗹 and 𝘂𝗽𝘀𝗲𝗹𝗹 opportunities as customers see and get visibility on other products 📦Assists in 𝘀𝘁𝗼𝗰𝗸 𝗿𝗼𝘁𝗮𝘁𝗶𝗼𝗻, not just for a single reference 🚀A single campaign can add value to less-known products Ready to join us? Leave your details in our form https://lnkd.in/dHKwbr5g or contact us directly at partnership@abiby.it. Don’t miss out on the chance to shine with us and our +1.5M community of beauty addicts! ✨ Francesca Caselle #Abiby #WakeUpCosmetics #SummerParadise #BeautyBox #MakeupNoMakeup #BeautyTrends #Collaboration #BrandAwareness #CustomerChoice #CrossSell #StockRotation

How do you sell a new lipstick? The L’Oréal Paris campaign to promote its Infaillible Matte Resistance liquid lipstick is an example of creativity in action. From the ad text to the images and emojis used, EVERYTHING in the campaign is designed to grab attention and augment consumer interest. 💄🎨 Lines like “fasten your seatbelt” and “make a bold entrance” creates a sense of excitement and adventure around the product. Emojis add a fun, youthful touch, while the call to action of “choose your tone at the link in bio” invites consumers to interact with the brand. 🚀💯 Overall, this campaign is a great example of how creativity can be used to stand out in a saturated market and make consumers feel excited and motivated to try a product. 💄🎨 #LOrealParis #InfaillibleMatteResistance #LabialLíquido #Belleza #Creatividad #makeup