Chantecaille Beauté’s Post

View organization page for Chantecaille Beauté, graphic

25,830 followers

Chantecaille Beauté is unveiling the new wave of Just Skin Tinted Moisturizer with a consumer pop-up in NYC, Saturday, June 15th. “The New York event, which takes place on June 15, will be held in a converted Airstream, with a live floral installation and makeup artists matching Just Skin shades with complexions in real time. But Chantecaille could make pretty videos and shade-matching tutorials on TikTok. Why the schlep for some added face-time with clients? “We want to convert the beauty-obsessed person who may not know us,” said Chantecaille CMO, Julia Frankenberger noting that potential buyers “need to feel and touch” formulas to fully appreciate their quality and pigment payoff. “We also want to pique the interest of that chic New York woman or chic visitor.” Chantecaille CMO Julia Frankenberger speaks to BUSINESS OF FASHION in the link below. Words by Faran Krentcil https://lnkd.in/eYQFq-FA

The Business of Beauty Haul of Fame: Beauty Is in Its ‘Eras’ Era

The Business of Beauty Haul of Fame: Beauty Is in Its ‘Eras’ Era

businessoffashion.com

Diana Blaszczyk

Global Communications Consultant

1mo

Such an exciting moment for Chantecaille Beauté ! Hope to see everyone there 💜

Like
Reply

To view or add a comment, sign in

Explore topics