Senior Vice President of Digital Strategy - Pierpont Communications | Lecturer in Digital Marketing - Rice Business
Is SGE going to ruin SEO for lots of business and agencies? Probably! 😨 Thanks to John P. Mello Jr. for including me in his insightful article for TechNewsWorld. 💡 I thought Joe Karasin made a salient and pithy point about where things are going: "SGE is the next phase in Google’s attempt to create a zero-click search experience." #SEO #SGE #AI https://lnkd.in/ga5MffHq
I don't often talk about SEO, but Google's new SGE has the potential to change everything, so I was pleased to be featured in the Forbes Agency Council article on the topic. My conclusion, put simply: SGE means you need to go big, or go home! https://lnkd.in/egA2RhHT #seo #ai #sge
Founder and CEO, Zimana Analytics / Google Analytics (GA4) / JavaScript / R / Python / Social Media / Marketing / Data Science Services
#Google dropped several #Gemini features that signal #SEO strategy change as much as better #AI experiences. Learn what #marketers are expecting from the future of #search in this CMSWire post -- featuring comments from Mary Owusu, MBA, Alison Ver Halen, Rand Fishkin , Ryan Levander, and Jeff Beale #business #SMB #smallbiz #searchengineoptimization #GoogleIO #SEO #marketing
Google I/O 2024 has come and gone but the biggest news is here to stay: its new #AI Overviews feature is changing the #search experience for millions of users. See what you need to do to optimize your #SEO #strategy for the new update.
Google’s latest core update is a warning to those tempted to use AI to take SEO shortcuts. Firms looking to improve Google rankings in 2024 should focus on audiences first, search engines second. Here, three things you need to know to remain discoverable online in 2024. https://smpl.is/94c7c
Boosting your Growth with Strategy & Digital Solutions 🌟, SEO, Content Strategies, Your Fractional CMO ✅
Some good nuggets for those wanting to learn more about AI: - When the time comes, Google Gemini will probably shift SEO from being keyword-centric to focusing on user intent and entities. - While traditional keyword research will still hold value, priority should be given to long-tail keywords that reflect specific user needs and locations. - We have to be really great about identifying our audiences and what they're really looking for! #seo2024 #aianddata https://lnkd.in/gep4cEBZ
CEO @ Prosperitiv | Digital Marketer | Helping Increase Sales | Ring My 🔔 for FREE weekly Hints & Tips
2023 marked a transformative era for search technology, with major leaps in search engine algorithms, AI integration, and user experience. Dive into an overview of the 7 most popular search engines globally, complete with an analysis of their SEO advantages and drawbacks, plus optimisation tips for each. Ready to optimise your online presence?https://bit.ly/4bCppsO #SEO #DigitalMarketing
Google has a new feature called Search Generative Experience (SGE). It really changes how we see search results. Imagine you look up something on Google. Now, with SGE, the first result you used to see is pushed way down. You have to scroll a looot more to find it. Here's what's happening: 1) The top search result moves down a lot, by about 1,562 to 1,630 pixels. 2) There are more links in each search, about 10 from 4 different places. 3) Most of these new links (93.8%) are from different places, not the usual top search results. => This means Google's search is changing a lot because of this new AI feature. For those who work in SEO or have a website, it's important to know about this. You can read more about it here https://lnkd.in/dUkqr_VK
Tech entrepreneur turned VC @ Serena | Focused on early-stage, deep tech startups with global ambition
Will Generative AI kill SEO? Many experts have shared opinions but this one from Insight Partners is a thorough analysis that’s worth reading. in 2022, about half of Google searches were zero click. And if you haven’t turned on Google Bard, you might not realize how much this will be a game changer in the future and will accelerate that trend. Are you getting for a zero-click world? #generativeai #seo #martech https://lnkd.in/eie8WB8j
Check out how Perplexity, an AI-powered search engine, is aiming to take on Google. The article takes a deep dive into how Perplexity works and compares it to Google. It also highlights the best and worst features of Perplexity and what this could mean for brand marketing and SEO. #artificialintelligence #SEO #SEM #brandmarketing #ai https://lnkd.in/eF5Q8csK
“SGE is available for people in the U.S., India and Japan to opt into, but Google has not fully rolled out the new search experience. It analyzes the context, sentiment, intent and nuances of searches to provide a fact-driven opinion. In response, businesses are preparing for this shift, reworking their SEO game beyond just keywords to ownership over valuable information and integrating siloed teams to streamline business operations.” #SEO #Google #AI via ADWEEK https://lnkd.in/gByb767A
Senior Vice President of Digital Strategy - Pierpont Communications | Lecturer in Digital Marketing - Rice Business
1moAnother update! SGE is now called AI Overviews. Neil Patel provided a helpful primer about what other changes are coming to SEO: https://neilpatel.com/blog/google-i-o/ His keys points, which I agree with, are: ▶ "The SERPs are going to change, and rankings are going to shift alongside it. Google is trying to create an experience that minimizes the amount of time users spend in the SERPs." ▶ "If you’re lower on the [SERP], expect even less traffic." ▶ "If you create quality content with your target audience in mind, rather than creating content trying to game Google, you can’t lose." Also, WIRED points out that Google will soon be testing search and shopping ads in the AI summaries. #AI #SEO