Cognitiv’s Post

Great to see Ciarán O'Kane championing Curation again in ExchangeWire. Supply-side Smart Curation delivers powerful efficiency and performance benefits. The approach increases scale by listening to all traffic, improves addressability with better user matching and drives better outcomes using AI for advanced traffic shaping and dynamic optimization. Not only is our Onetag approach 100% cookieless and future-proof. We also see significant positive impact on carbon emissions and sustainability. Checkout the link in our comments for more... #Curation #CurationStrategies #Programmatic # #AIoptimization #CookielessApproach #SustainabilityBenefits #EfficiencyImprovement #CarbonEmissions #SmartCuration #Onetag

It's Today!   AI Core Talks Series - The World of Advertising is Changing, Now and Here, Event by 3AI Streaming at 4:00 PM.   Tune in for today's engaging session with Anees Merchant, EVP - Global Growth and Client Success at Course5 Intelligence. Explore the transformative role of AI in advertising as Anees delves into new strategies, emerging trends, and insights on global growth. Gain a unique perspective on the future of the advertising sector.   Seize this chance to remain at the forefront of the dynamic world of advertising.   Click to Join: https://lnkd.in/gmk6ZhTz #Advertising #artificialintelligence #marketing #Course5ToGrowth #Course5ToTransformation #TansformativeIntelligence #Course5AI #Course5Analytics #Course5AITransformation #Course5Discovery #GenAi

📢 Cannes Lions 2024 announcements 📢 At the Cannes Lions International Festival of Creativity, we introduced three products to help businesses grow, better engage on Threads, and unlock creativity: 🤖 An AI chat feature, built with Meta Llama 3, for businesses on Messenger to help customers more easily purchase products and get customer support; 🛠️ New business messaging tools to create, organize and send paid marketing messages on Messenger; and 🧵    The launch of the Threads API to enable businesses and creators to share new content at scale. For more information, visit our blog:

Weldon Rice, Head of Artificial Intelligence ETFs at #Qraft Technologies, recently joined Veronica Dudo on #Ticker News, exploring the practical applications of AI in investing. While acknowledging that AI is just one tool for investors, Rice emphasized its undeniable benefits in efficiently processing vast amounts of data. Drawing examples from Qraft, he illustrated how the investment industry is actively leveraging AI models, seeking to improve investment results. Click on the link to learn more: https://bit.ly/4adv3Aa The performance data quoted represents past performance and is no guarantee of future results. Investment return and principal value of an investment will fluctuate so that an investor’s shares, when redeemed, may be worth more or less than their original cost. Current performance may be lower or higher than the performance data quoted. For the most recent month-end performance, please call +82 2 487 8555 or visit the Fund’s website at www.qraftaietf.com For each fund’s Standardized Performance and current holdings, click here: QRFT: https://lnkd.in/gYWpy8k LQAI: https://lnkd.in/gni_Y_Qw AMOM: https://lnkd.in/gZ5aNM7 #ai #innovation #technology #machinelearning #deeplearning #investech #investment #assetmanagement #modelportfolio #ETF

"The number of creative assets that brands use across their campaigns has skyrocketed ten-fold over the last 3 years, as digital platforms have fragmented the media landscape. Adding Generative AI into the mix has accelerated this trend. This trend is forcing brands to find new solutions to maintain control over creative effectiveness, the most important driver of advertising impact. AttentionX rises to that challenge, offering best-in-market creative scoring and performance at unparalleled scale." Incredible collaboration between Realeyes - Vision AI and CreativeX Welcome #AttentionX 🚀 AttentionX brings instant attention predictions to one of the largest creative databases in market. Mars is the first global advertiser to pilot this integrated solution for creative effectiveness at scale. https://lnkd.in/eeKhqJhN

No doubt AI will be a buzzword next week at Cannes 🏖️ Before we head to the French Riviera, my thoughtful leader takes a look at how advertisers can harness AI in the right ways and transform creative development. From enhanced decision making to easy personalization and even streamlining production, AI can be a huge asset to marketers if used wisely, while never losing sight of the art of human talent. Loving Tony Gemma’s perspective on AdExchanger, read it! https://lnkd.in/enzgkf2B

No doubt AI will be a buzzword next week at Cannes! Before we head to the French Riviera, Yahoo Advertising’s Tony Gemma takes a look at how advertisers can harness #AI and transform creative development. From enhanced decision making to easy personalization and even streamlining production, #AI can be a huge asset to marketers if used wisely. Read more from Tony on his best practices and how to make the most of #AI in #advertising in AdExchanger: https://lnkd.in/gZdAp5uC

Dove's pledge to steer clear of AI-generated images in its ads marks a pivotal moment for real beauty standards. Celebrating two decades of its "Campaign for Real Beauty," the brand continues to advocate for authenticity. This move resonates with me personally, as it reflects my own values in digital marketing, where real human connections trump pixel-perfect portrayals. Dove’s decision goes beyond marketing—it's a stand against escalating digital distortions of beauty that can impact self-esteem. By promoting untouched images, Dove not only champions authenticity but also challenges the industry to follow suit. In AdTech, this raises crucial questions about the intersection of technology and ethical marketing—questions we should all ponder. Dove's stance is a call for brands to prioritize genuine connections over digital allure, a philosophy I embrace wholeheartedly in my professional endeavors.

What can brands learn from #EffieEurope-winning creatives? 💡🌟 Yesterday was the #EffieEurope Awards Gala and we know all 50 of the remarkable winners. Immerse yourself in the world of award-winning advertising with Kantar latest release: 🗝️"𝐓𝐡𝐞 𝐬𝐞𝐜𝐫𝐞𝐭𝐬 𝐨𝐟 𝐢𝐝𝐞𝐚𝐬 𝐭𝐡𝐚𝐭 𝐰𝐨𝐫𝐤: 𝐅𝐢𝐯𝐞 𝐥𝐞𝐬𝐬𝐨𝐧𝐬 𝐟𝐫𝐨𝐦 𝐄𝐟𝐟𝐢𝐞 𝐄𝐮𝐫𝐨𝐩𝐞 𝐰𝐢𝐧𝐧𝐞𝐫𝐬 𝐨𝐧 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠". 🌟 Vera Sidlova, Kantar Global Creative Thought Leadership Director, who was one of the judges of the 2023 Effie Awards, says: „As Effie's Europe official strategic insights partner, we've meticulously analyzed 200 winning creatives from 2022 and 2023 using LINK AI. The result? A snazzy PDF guide that unveils the magic behind these exceptional campaigns.“ 🔍 So what can brands and agencies learn from Effie-winning creatives? Here are some tantalising insights from the booklet: 1️⃣ Long-term Effie winners excel at building brand difference - discover their strategies for for sustainable impact. 2️⃣ Social and environmental campaigns have mastered the art of of shocking people into action - learn how they effectively engage audiences for a meaningful cause. 3️⃣ Humour is the secret sauce of effectiveness - after all, who doesn't love a good laugh? This booklet is a treasure trove of insights and fabulous examples to inspire brands to create their own award-winning campaigns in 2024. Download the guide now and unlock the keys to success: https://lnkd.in/duSkb65b 🗝️💡 #WeAreKantar #EffieWinners #AdvertisingMagic #creativityunleashed #marketinginsights

'CREATIVITY AT A CROSSROADS' - Fantastic insights into the current challenges being wrestled and wrangled by 700 top CMO's in the US, UK, Australia, Brazil, Canada, China, India, Italy, and Spain. The report explores 8 key themes: > Winning the audience > Augmented humanity > Cultural capital > Purpose gets real > Funding fears > AI frenemy at the gate > Connected people > Thriving in a connected world #creativity #ai #purpose #culturalcapital #augmentedhumanity #thriving #cmo #cmoinsights https://lnkd.in/e9mgEMJM