#ZACHMultimediaCentennialParisOlympics2024
#ZACHMultimediaBuoyantReminisces
Sydney Olympics 2000, Business @ The Speed Of Light And Katori Marketing
As The Centennial Paris Olympics 2024 Is Set To Open Today, Reminisces About The Games Of The New Millennium - Sydney 2000
In 1997 I was recruited by ANZ Grindlays Bank, part of the iconic financial service giant from down under The Australia and New Zealand Banking Group Limited, to set up and run the sales and marketing units of the newly launched Personal Financial Services business in the UAE.
That was after two years with Network International, the credit cards division of Emirates Bank International where things were getting more into the operations mode rather than the aggressive marketing impetus that I was used to after a three-year stint with a multi-national advertising agency in Bahrain.
As per the brief and Job Description, I set up the sales and marketing units, the Call Centre and recruited, trained, deployed, monitored, and motivated a direct sales team of 60 that was built from scratch and launched various innovative marketing initiatives with the paltry budget allocations, especially since the Group had a plan, in the anvil, to hive off the Middle East and South Asian franchises that included United Arab Emirates, Bahrain, Oman, Qatar, Jordan, India, Pakistan, Bangladesh and Sri Lanka.
But one of the most interesting campaigns launched under my tenure was a co-branded Sydney Olympics-based credit card programme that was rolled out across all ANZ Grindlays Bank points, in the global network.
I was responsible for proactively ideating and initiating the Sydney Olympics-based co-branded programme, partnering with Visa, at the ANZ Grindlays sales and marketing meet in Jakarta, Indonesia in July 1999.
My pitch title Business @ The Speed Of Light was a concocted derivative of Bill Gates' hit book co-authored with Collins Hemingway in 1999, Business @ The Speed Of Thought and was premised on the fact that being an Australia, New Zealand Bank it presented a great opportunity for the franchise to capitalise on Sydney Olympics and ramp up the extremely profitable credit cards business very quickly.
The rub-on positives for other retail and corporate banking businesses were significant too as also the massive multi-mediated exposure in the media for the brand.
It also dovetailed with concatenated pincers of other marketing and sales initiatives in tandem.
After the Jakarta sales and marketing meet the senior management of the global cards and retail banking units gave the go-ahead and we were in Business @ The Speed Of Light.
I was involved with coordinating and rolling out the project in close liaison with Melbourne HQ and various countries.
While roll-outs were being implemented as per the project execution plan I landed in a situation that could have ended with a lot of egg on my face, especially as the one..."...
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