Jennifer Marie Cunningham’s Post

Attention isn’t just fleeting, it can be fickle. In a world where consumer attention is a scarce commodity, Forbes explains why podcast advertising is king. Learn five reasons why podcast ads outperform traditional and digital avenues, backed by attention science. Read here: https://lnkd.in/gBJtb9T7 #podcast #advertsiing #attention

Have you tapped into #podcastadvertising yet? Podcast ads are a front-runner in the world of marketing. With their unique ability to captivate engaged audiences, podcasts have loyal listeners who not only stay tuned in for the ads, but who also have a high propensity to take action.   The effectiveness of podcast advertising isn't just luck, it's powered by a deep understanding of how to capture and retain the highly valued and sought after resource of human attention. My latest Forbes article explores the #attentionscience behind why these ads work. I hope you find it helpful as you seek to stand out in today's crowded media landscape. https://lnkd.in/gfTsuw2K

New Forbes article highlights how podcast advertising is a highly effective platform due to its hyper-targeted audience reach, the influence of podcast hosts, and the power of storytelling. The minimal distraction environment and high action-taking propensity of podcast listeners further contribute to its effectiveness as a marketing strategy. #socialmarketing #podcasting #podcast #storytelling #marketingstrategy Ross Brand, Jason Feifer, Shawn Wells, Dan Portik, Nicole Hoglund, Blythe Brumleve

At Giide, one of our focuses is on crafting promotional giides tailored for podcasts. However, if you're eager to effectively promote your podcast, there are a lot of strategies to explore beyond the scope of a promotional giide. Check out this Forbes article to learn more about how to do your podcast advertising right! https://buff.ly/3r48E7j -- #Giide #blog #newsletter #Giide #ContentCreationTools #AudioVisualTools #Video #Podcast #TikTok #Youtube #VideoEditing #AudioEditing #CreativeSoftware #ContentProduction #DigitalContentCreation #ToolRecommendations #RiversideApproved #ContentCreationAssistance #ContentCreatorsToolbox #ContentProductionAssist #DigitalTools

💥New Episode Now Live!💥 Advertising: Why Podcast Ads Are Your New Secret Weapon to Increase Sales with Tom Webster, Sounds Profitable  Tom Webster is a partner at Sounds Profitable, the leading voice of significance for the digital audio industry, devoted to growing the podcast sector through audio insights, education and connections. They produce the must-consume research on podcast advertising, and are probably the only newsletter I read religiously.  In this episode, we discuss:  •Why podcast listeners are your ideal audience  •How to track your ad performance effectively  •The best types of podcast ads for your brand  •Crafting ads that resonate with listeners    #digitalmarketing #marketing #advertisingandmarketing Listen to find out more. Apple Podcasts Spotify  Or on our website: 

Want to learn more about podcast advertising? You should - it's hot right now 🔥 And I've made it super easy for you... on today's new Keep Optimising Marketing Podcast episode, I'm chatting with Tom Webster from Sounds Profitable THE producers of the best research and insight on podcast advertising on the planet. Yeah - we got the mega-guest. It's time to swot up on podcast ads in 32min and 27 seconds You can hear our chat on the podcast for free (of course) right now.    🍏 On Apple 🦒 On Spotify 🕸️ OR just head to our website for all the info, and hit play here Just search 🔎 "Keep Optimising" 📝 And please share your pod ads thoughts and advice in the comments. #AdvertisingAndMarketing #ShoppingAndTheRetailIndustry #Podcast

What media platform is getting more than 4x ROAS and 34% more cost-effective in driving brand awarness? Yep, podcasts. This reinforces a similar study last year that surveyed 250 marketers. The results 67% saw a 4-6x ROAS. If you're not in the podcast space, message me and let's discuss a podcast strategy. #iheartradio #podcastmarketing #podcasts #audioworks

The synergy of intimate connections, narrative depth, and adaptability to mobile lifestyles positions podcast ads as a distinctive and influential channel. 🐳🚀 Poddy https://lnkd.in/d3MPqhM5

Canadians Tune In: Podcast Listening Soars in New Research Our co-founder and VP, Jeff Ulster, just published a fascinating analysis of the latest Canadian Podcast Listener data in this Association of Canadian Advertisers (ACA) blog post: https://lnkd.in/gxzGHwTP. Key takeaways from Jeff's research: • Explosive Growth: Podcast listenership in Canada is booming, with 36% tuning in monthly. • Ad Receptivity: Unlike other platforms, podcast ads are seen as informative and trustworthy by listeners. • Targeting & Measurement: Reach your ideal audience and meticulously track campaign performance for maximum impact. Jeff's blog post offers a deeper dive into these trends and their implications for brands. It's a must-read for anyone interested in the Canadian podcasting landscape! Looking to leverage the power of podcast advertising for your brand? At The Podcast Exchange - TPX, we specialize in helping businesses create targeted, high-performing podcast ad campaigns. We can help you: • Identify the right podcasts to reach your target audience. • Craft compelling ad creative that resonates with listeners. • Track your campaign's success and optimize for ROI. Let's chat about your marketing goals! We'd be happy to discuss how TPX can help you unlock the potential of podcast advertising. #CanadianPodcasts #PodcastInsights #ThoughtLeadership #ThePodcastExchange

The latest study from Acast and OMD is a game-changer for advertisers! With a staggering 4.2-times lift in sales for every dollar spent, podcast advertising is not just a medium of engagement but a powerhouse for driving sales. 📈 This research shatters the myth that podcasts are distant from the point of purchase. In fact, they're leading the charge with a 34% higher cost-effectiveness in brand awareness compared to average media. 🎙️ For those in marketing, it's time to tune in and turn up your brand's message through the impactful world of podcast advertising. #PodcastAdvertising #MarketingStrategy #BrandAwareness