Our President of Enterprise Solutions, Thomas Zawacki, sat down with Forbes to weigh in on how marketers can more effectively tackle personalization as customer expectations rise. The key? Understanding individuals’ B2B And B2C personas. "At the core of “personalization” is “person.” Thus, it’s crucial to understand individuals’ hearts and minds in their personal and professional lives, offline and online. Achieving this understanding requires data collection by both humans and artificial intelligence, identity resolution and advanced modeling to determine each person’s emotional and rational attributes as they shift between B2B and B2C personas throughout the day." Read more:
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🌈Ally - Forrester Account Director Working/w Banking CIOs, CMOs and Customer Leaders; Ex-Cisco, Lehman, Allianz, BUPA
As #GenAI becomes more integrated into marketing platforms and processes, frontline B2B marketers can look forward to a future where they aren’t so reliant on outside technical resources. Read @Forrester's new blog for a few ways to prepare.
Prepare For AI To Free Up Frontline Marketing’s Technical Dependencies
https://www.forrester.com
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As #GenAI becomes more integrated into marketing platforms and processes, frontline B2B marketers can look forward to a future where they aren’t so reliant on outside technical resources. Read @Forrester's new blog for a few ways to prepare.
Prepare For AI To Free Up Frontline Marketing’s Technical Dependencies
https://www.forrester.com
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Integrating digital marketing and communication with mainstream channels, B2B & B2C, internet & social networks
When conducting your email tests, include the AI-generated summary as part of your review process. This small step can lead to better customer engagement and ultimately, higher conversion rates. 📌 Here’s why this is essential: -Accuracy: Ensure the AI accurately captures the key points of your message. -Engagement: Verify that the summary is compelling enough to drive opens and clicks. -Consistency: Maintain your brand's voice and tone, even in AI-generated content. #EmailMarketing #AI
AI-Generated Email Summaries: What Marketers Need To Know
https://www.litmus.com
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As #GenAI becomes more integrated into marketing platforms and processes, frontline B2B marketers can look forward to a future where they aren’t so reliant on outside technical resources. Read Forrester's new blog for a few ways to prepare.
Prepare For AI To Free Up Frontline Marketing’s Technical Dependencies
https://www.forrester.com
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As #GenAI becomes more integrated into marketing platforms and processes, frontline B2B marketers can look forward to a future where they aren’t so reliant on outside technical resources. Read @Forrester's new blog for a few ways to prepare.
Prepare For AI To Free Up Frontline Marketing’s Technical Dependencies
https://www.forrester.com
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Research, Advisory & Analyst Relations @ Forrester for German, Austrian & Swiss HQ'd Technology and Consulting Companies
As #GenAI becomes more integrated into marketing platforms and processes, frontline B2B marketers can look forward to a future where they aren’t so reliant on outside technical resources. Read @Forrester's new blog for a few ways to prepare.
Prepare For AI To Free Up Frontline Marketing’s Technical Dependencies
https://www.forrester.com
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As #GenAI becomes more integrated into marketing platforms and processes, frontline B2B marketers can look forward to a future where they aren’t so reliant on outside technical resources. Read @Forrester's new blog for a few ways to prepare.
Prepare For AI To Free Up Frontline Marketing’s Technical Dependencies
https://www.forrester.com
-
As #GenAI becomes more integrated into marketing platforms and processes, frontline B2B marketers can look forward to a future where they aren’t so reliant on outside technical resources. Read @Forrester's new blog for a few ways to prepare.
Prepare For AI To Free Up Frontline Marketing’s Technical Dependencies
https://www.forrester.com
-
As #GenAI becomes more integrated into marketing platforms and processes, frontline B2B marketers can look forward to a future where they aren’t so reliant on outside technical resources. Read @Forrester's new blog for a few ways to prepare.
Prepare For AI To Free Up Frontline Marketing’s Technical Dependencies
https://www.forrester.com
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As #GenAI becomes more integrated into marketing platforms and processes, frontline B2B marketers can look forward to a future where they aren’t so reliant on outside technical resources. Read Forrester's new blog for a few ways to prepare. John Arnold
Prepare For AI To Free Up Frontline Marketing’s Technical Dependencies
https://www.forrester.com
Well done Thomas Zawacki