Data Axle’s Post

📣 Exciting News! Today, Data Axle unveiled the next generation of AI-driven data, intelligence, and omnichannel marketing solutions! Read the full release below. Key Highlights: 🔹 Accelerated Generative AI (GenAI) activation for clients 🔹 Industry-leading AI-ready data with over 90M businesses and 300M consumers 🔹 Advanced predictive modeling and natural language processing 🔹 Partnerships with Amazon Web Services (AWS), Intelafy, and MoveFlux Corporation to amplify omnichannel attribution “Many marketers are interested in introducing AI into their work processes, but they lack the data, tools, budget, and guidance to do so confidently with a proper plan in place,” said Andrew Frawley, #DataAxle’s chief executive officer. “We are bringing AI to our clients so they can test, evaluate, and use AI strategically in a safe environment while ensuring their intellectual property is protected and the integrity of the brand is maintained.” Data Axle’s GenAI Suite includes: 🔹 AI-Powered Data Enhancement and Hygeine 🔹Large Language, Experience Language and Diffusion Models 🔹 Advanced Audience Targeting with over 2,000 AI-Generated Audiences 🔹 Scalable Creative Solutions 🔹 Multi-Touch Fractional Attribution 🔹 Intellectual Property Protection With over 50 years of expertise, Data Axle continues to set the standard in marketing intelligence, driving substantial business growth and maximizing ROI for our clients. #DataAxle #AI #GenAI #MarketingSolutions #Innovation #DataDrivenMarketing #CustomerIntelligence #OmnichannelMarketing https://lnkd.in/ex5QZSRt

AI-powered personalization in marketing is finally getting productive, revolutionizing how brands engage with consumers. Advanced machine learning algorithms now analyze vast amounts of data in real-time, enabling hyper-targeted content delivery and product recommendations. This technology goes beyond traditional segmentation, creating dynamic, individual-level experiences that adapt instantly to user behavior. One critical development is the integration of generative AI with human curation, which allows for the creation of engaging, accurate, and emotionally resonant content tailored to each user. Finally, AI-driven predictive analytics enable marketers to anticipate customer needs and preferences, facilitating proactive personalization strategies. The impact of these advancements is substantial, with studies showing AI-powered personalization can drive a 35-65% increase in ad performance within contextual environments. This is particularly valuable as the industry moves towards a cookieless future, where AI can optimize first-party data for better targeting and audience expansion. The rise of AI in marketing also brings challenges, particularly in balancing personalization with privacy concerns. Responsible implementation and transparent data practices are increasingly crucial for maintaining consumer trust and regulation compliance. https://lnkd.in/gf65-aea

McKinsey & Company says generative AI had its moment in 2023, but 2024 is the year of Predictive AI for retailers. This powerful tool can finally deliver on the dream of true personalization, anticipating customer needs and boosting engagement. Here's what you need to know: ● Predictive AI goes beyond broad segments - and tailors individual customer experiences. ● Consumers crave personalization, but data trust is crucial. ● High-quality data is key to success. Look to companies like Amazon using predictive AI for hyper-focused targeting. ● Loyalty programs can be revitalized with predictive AI, offering more value and engagement. Is your retail business ready to embrace the future? Read the story by Jean-Matthieu SCHERTZER, Chief AI Officer at Untie Nots #PredictiveAI #Retail #Personalization #CustomerEngagement

Contextual Personalization with AI. Read here why and how. Follow me if you find my posts interesting 🙏 {hashtag|\#|ecommerce} {hashtag|\#|retail} {hashtag|\#|omnichannel} {hashtag|\#|personalization} {hashtag|\#|AI} {hashtag|\#|innovation} {hashtag|\#|onlinemarketing}

Using AI to Build a More Creative, Strategic Future for Marketers

Generative AI is proving to be a game-changer for eCommerce and digital marketing. Leading companies like adidas, Booking_com, and GoDaddy are harnessing the power of AWS's generative AI capabilities to innovate and enhance customer experiences. ++ 💡Powerful Gen AI eCommerce Use Cases for CPG Brands ++ 📍Personalized Customer Experiences: Generative AI enables brands to deliver highly personalized shopping experiences. AI generates customized product recommendations, personalized content, and targeted promotions by analyzing vast amounts of customer data. For example, Amazon Web Services (AWS)'s infrastructure supports the training and deployment of large language models (LLMs) that can understand and predict customer preferences, enabling brands to tailor their offerings to individual consumers. 📍Enhanced Product Descriptions and Content Creation: With tools like Amazon CodeWhisperer and Amazon Bedrock, generative AI can automate the creation of detailed and engaging product descriptions, blog posts, and marketing content. This not only ensures consistency and accuracy but also significantly reduces the time and cost associated with content creation. 📍Advanced Customer Support: AI-powered chatbots and virtual assistants, such as Amazon Q, can handle a wide range of customer inquiries in real-time, providing instant support and enhancing customer satisfaction. These AI systems can be integrated with existing CRM platforms to deliver a seamless support experience. 📍Optimized Advertising Campaigns: Generative AI can analyze consumer behavior and campaign performance data to optimize advertising strategies. By leveraging insights from Amazon Bedrock and other AI tools, brands can create more effective ad campaigns that target the right audiences at the right time, maximizing ROI. This includes the use of advanced targeting options such as behavioral, contextual, and look-alike audience targeting. ++ 🔭 Looking Ahead ++ 🔧To stay ahead of the competition, CPG brands should invest in AI-driven market research tools that can analyze trends and consumer sentiment in real-time. 🔧CPG Brands should integrate AI across all channels, from online stores to physical retail spaces. This includes leveraging AI for in-store digital signage, personalized promotions via mobile apps, and seamless customer service across all touchpoints. 🔧CPGs should actively seek collaborations with leading #AI companies and innovative startups that can drive innovation and enhance their AI capabilities, allowing them to implement the latest advancements in generative AI quickly and effectively. I'm super excited about the evolution and implementation of Gen AI, because it offers immense potential for transforming #eCommerce and digital marketing for #CPG #brands. By harnessing the power of AI, leading brands like L'Oréal or Nike, already deliver personalized customer experiences, create engaging content, and optimize advertising campaigns. Mert Damlapinar

I had a conversation with Alexander Landser the other day about all things AI and commerce online. I was blown away by the possibilities he shared with me. As a growth partner for DTC & CPG brands, I see AI having a huge impact on a brands growth. Alexander is building out AI agents that engage with your web visitors and encourage them to purchase based on conversations the Agent has with web visitors. Its a very smart tool and its going to help increase conversion rate on websites. I am going to start introducing this technlolgy to the right brands over time as I know it will be a good fit for them. Over the coming weeks, I plan to create content around these AI agents to share with you guys the benefits it has to offer. Keep a watch out ;) #AIsalesagent, #AI #roas, #advertisingroi, #facebookadvertising, #facebookecom, #ecommercemarketing, #ecom, #ecommercetips, #ecommercegrowth, #ecommerceinsights, #shopifyplus, #shopify, #shopifytips, #growthmarketing, #growyourbusiness, #increasesales, #growmybusiness, #googleadstips, #googleads, #emailmarketing, #directtoconsumer, #dtc, #ecomgrowth, #ecommercemarketing, #fashionecommerce, #ecommerceentrepreneur, #ecommercebusiness, #ecommerceexperts, #mecommerce, #ecommercefashion, #mobilecommerce, #ecommercestore, #socialmedia, #businessgrowth, 

If one thing is certain, it's that AI isn't going away any time soon. At adQuadrant, we're constantly finding new ways to leverage machine learning for our clients 😌 Read my full article on how to utilize AI and machine learning when it comes to personalizing customer experiences: https://lnkd.in/df3RP2TE

"80% of consumers would prefer purchasing from a brand that provides personalised experiences" - that is HUGE! People do not want to see generic recommendations that are meant for everyone. They want to see what THEY are interested in. And this is why we are here - to help you do that. "According to Oracle, the average human attention span has plunged to 8 seconds." - you have 8 seconds to grab the attention of your customers and if you are showing them irrelevant products you are wasting the opportunity. Get in touch with us and we will help you to turn that upside down with our AI-based recommendation engine which you can use as well for multi-channel marketing campaign. #customerexperience #consumerbehavior #personalization #e-commerce #ai #marketingandadvertising #salesandretail

Read the latest by Greg Kihlström for MarTech - In discussing the 4 areas of #AI that #marketers should be watching, this is the 3rd in a series, where personalized customer journeys, and #CustomerJourneyOrchestration are discussed. https://buff.ly/3R6kc31 #CJO #NextBestAction #Personalization #MarTech #CMO