Day One Agency’s Post

' Cannes Lions International Festival of Creativity is still the only truly global celebration of the absolute best work that our industry is capable of, and in my view it’s a must-attend for everybody. I coach and advise a number of leaders of small to midsize agencies and holding companies, and for their business development and agency growth goals, I always recommend attending Cannes, even (and especially) if they’ve never been. It’s the one week of the year where you can find pretty much everybody in our industry and everybody on the client side all in the one place, so for biz-dev goals, it’s like shooting fish in a barrel. Plus, you don’t have to rent a beach to get noticed. Demonstrate precisely what Cannes celebrates -- extremely ingenious strategy + highly creative execution -- and you can impose yourself on the landscape of Cannes to generate buzz, chatter and media coverage to further those goals.' I talk to Barbara Lippert for MediaPost: https://lnkd.in/eBHPavim

Is this infusion of celebrity culture good for the creative community? 🌟 The last word you'll see here from me about the Cannes Lions International Festival of Creativity, but this pivotal shift is unmistakable. 𝐖𝐡𝐚𝐭 𝐈 𝐋𝐞𝐚𝐫𝐧𝐞𝐝: This year, it wasn't merely about groundbreaking campaigns or inventive strategies. The festival spotlighted the significant role of celebrities, transforming them from mere attendees to central figures in creative discourse. Celebrity involvement is bridging the gap between content creation and personal branding, making creativity more accessible. 𝐘𝐞𝐭, 𝐭𝐡𝐢𝐬 𝐜𝐨𝐧𝐯𝐞𝐫𝐠𝐞𝐧𝐜𝐞 𝐫𝐚𝐢𝐬𝐞𝐬 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬: Does it enrich our creative landscape, or could it overshadow the pure artistic and strategic endeavors that have traditionally driven our industry? As we embrace this blend of fame and creativity, we must not forget that at the core of every impactful campaign is a creator whose distinct voice and perspective captivate audiences. So... is celebrity culture enhancing or diluting our creative community?

The ShowHeroes team is currently at Cannes Lions International Festival of Creativity and CEO Ilhan Zengin has thoughts on this year’s atmosphere. This year’s Cannes Lions is very different from last year’s, where caution was the dominant feeling. But is it roaring excitement this year, or something more nuanced? Read his thoughts alongside other industry leaders in Digiday. 👇 https://lnkd.in/edYn9KD9 #Cannes2024 #CannesLions #digitaladvertising #digitalmarketing

1 May 2024. 143. We all have firsts that we love... these are Milk & Honey PR's firsts this week... 🚀 made it to PRWeek's top 150 PR agencies GLOBALLY; moved up 8 spots to position 143 in just 12 months 🎉 celebrating this recognition as a small but mighty multi-market agency with colleagues in the #UK, #Germany, #USA & #Singapore 🙌 one of the very few #communications agencies, especially in Asia, that's majority employee-owned; hence why this ranking means so much to us! #PR #publicrelations #pragency #brand #reputation #GTM

A special Cannes Lions International Festival of Creativity bonus for you! ❤️ 🎁 Utiq's Carlos Molina del Rio, Director of Product: Ecosystem and Partnerships, sat down with the amazing Mediashotz team to have an exclusive conversation about our Authentic Consent Service proposition and plans for future growth. He also touches on sustainability - a part of our proposition that is incredibly important to us. As Carlos says: "We are a privacy focused business, but with this respect for privacy comes data minimisation, reduced energy consumption, and naturally a more sustainable way of enabling responsible digital advertising." Not only does Carlos have the best beard in #adtech, he's also one of the nicest people in the industry too, so sit back, relax and listen to the awesome Carlos Molina del Rio :) You can watch more from Carlos and Mediashotz here: https://lnkd.in/eFvwxH2T #cannes2004 #canneslions #teamutiq #yourchoicestaysyours Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Alexandra Jaspar Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Christina Lundari Paul Evans #adtech #data #digitalmarketing #innovation #technology #marketing #change #digitalsovereignty #brands #publishers #audiences #privacy #trust #people #digital #advertising #media #business #digitaladvertising #tech #telco #cookieless

The Cannes Lions International Festival of Creativity has unveiled its annual State of Creativity Report, capturing the perspectives of 3000 marketers and creatives in a comprehensive survey of today's creative environment.   The study sheds light on the dynamics of both internal and external relationships, highlighting significant disparities in how brands perceive the agency-client relationship compared to their agency partners. Whether you’re on the brand side or agency side, junior or executive, this report serves as a comprehensive guide offering actionable insights to help navigate potential pitfalls and implement effective strategies across your organization.   Click here: https://bit.ly/3PwSiNx to access the full report. #cannes #canneslions #stateofcreativityreport #creativity #survey #brands #agencies #communication #report

Cannes Lions 2024 is less than 3 months away! 🦁 It's time to strategize your press game for the biggest event in advertising and creative communications! 🚀 Standing out amidst the buzz of Cannes can be a challenge, especially if you're not hosting a mega-activation like Spotify Beach or Meta Beach. 🏖️ But fear not, here are some tips to help you grab reporters' attention during the June festival: 📝 Build your target list now: Research who's attending and engage with reporters early before the big week. Follow them, interact with their content, and start nurturing relationships. 🎯 Make your message relevant: Craft a compelling narrative that resonates with this year's themes - think AI, digital landscape shifts, and the power of creativity. 📍 Find out where the reporters are: Discover where reporters hang out and aim for genuine connections. The press room is always a hotspot! 🤝 Leverage panels featuring journalists: Attend their sessions, share insights on social media, and connect directly with reporters afterward. 📅 Designate one central meeting place: Simplify logistics by choosing a convenient location for meetings, like the steps of the Palais or the Carlton patio. 💼 Consider splurging on a media partnership: Partnering with a trade publication can boost your visibility through panels or networking events. 📲 Keep the relationship going post-event: Nurture new connections, stay engaged, and continue being a valuable resource beyond Cannes Lions. By following these steps, you can navigate Cannes Lions strategically and elevate your company's story above the noise. 🌟🚀 For more details, read my full piece in PRWeek! #CannesLions #PressStrategy #Advertising #CreativeCommunication #Networking #RelationshipBuilding

145 years being at the forefront of Philippine business communications.

Had a very cool chat with Lars Hemming Jorgensen & STAN Studios at Cannes Lions International Festival of Creativity this year. I shared a bit about what we're doing at Karta: making brands & fandom playable. As well as my thoughts on emerging technologies. Two things I would have done differently looking back at the interview: 1. On the question of rising feelings of depression & screen addiction: I would have said this is actually more a case of what happens offline; parenting, environment, family situation - feelings & emotions outside of the virtual realm that impact young people growing up which they bring into these worlds whilst trying to "escape". Sometimes it helps to sooth & remove these feelings, & sometimes it amplifies them. It's vital young people learn how to communicate their feelings/potential addictions online & offline, in safe, supportive spaces for them to do so. 2. I would have cut off all my wrist bands as it looks like I've been to waaay too many music festivals! Cannes Lions International Festival of Creativity can we arrange a digital pass system next year please? 😅 Hope you find some value in it 🙂 Thank you very much to Erik Londré, Lars and the Stan Studio's team for the opportunity... & their incredibly production value! #metaverse #culture #community #inspiration #roblox #fortnite #brandawareness #brandmarketing #fanengagement #fans #sports #music #fashion #kpop #football #gaming #socialemediamarketing #new #socialplatforms #strategy #networking #business

🗳 It's election day ☑ and July 4th 🇺🇸 - Get out and vote UK residents or have a relaxing day off from politics if you're in the US. Either way, here's some reading distraction, a round up of the Brands&Culture content in Cannes where we asked the question, what the F*CK is culture? And addressed the concept of how you need to think fast and slow to approach culturally valuable work. It’s clear that both brands and agencies are trying to improve the way they work with culture. Everyone’s agreed on the potential, but the brand and ad worlds are still working out ways to deliver valuable, culture-creating work, where brands build meaningful connections with audiences and/or immerse themselves into cultural scenes with zero friction and maximum impact. Read the full round up on our website, link below, with more to come next week with the Culture@Cannes full deep dive report. #CMOs #Cannes #Brandsnculture #culture