Day One Agency’s Post

👟 Reflecting on the "Made by You" Campaign by Converse 👟 I recently came across Converse's "Made by You" campaign, and it got me thinking about some valuable lessons for brands. 🌟 1. Heritage is Timeless: Converse's celebration of the Chuck Taylor All Star sneakers' history reminds us that heritage and authenticity never go out of style. Brands can leverage their legacy to connect with consumers. 2. User-Generated Content Rules: The campaign's use of user-generated content was a stroke of brilliance. It showed how powerful it can be to let your customers tell your story for you. 📸 3. Individuality is In: In an age of personalization, Converse's emphasis on the unique stories behind each pair resonates with those who value self-expression through their fashion choices. 🎨 4. Art Meets Fashion: The collaboration with artists showcased the intersection of fashion and art, reminding us that creative partnerships can elevate a brand's image. 🎨👟 5. Community Building: "Made by You" fostered a sense of community among Converse fans. Engaging your audience and creating a tribe of brand enthusiasts can lead to stronger loyalty and engagement. 🤝 6. Digital & Social Success: Leveraging digital and social media was key to reaching a wider audience. It's a reminder that today, brands must be where their audience is. 🌐 7. Power of Storytelling: This campaign told a compelling story about the Chuck Taylor All Star's history and wearers. Remember, good storytelling can forge an emotional connection with your audience. 📖 8. Product Focus: While celebrating the brand's cultural relevance, the campaign also highlighted the product itself. It's a great reminder to showcase what makes your product unique and high-quality. 🌟👟 9. Authenticity Wins Hearts: The campaign's authenticity and nostalgia tapped into consumers' emotions and strengthened brand trust. Be genuine and you'll win hearts. 💕 10. Global Appeal: By featuring Chuck Taylor All Star wearers from diverse backgrounds, Converse showcased its global appeal. Brands with an international presence should embrace their universal appeal. 🌍 What do you think of these insights from Converse's "Made by You" campaign? 🤔 Share your thoughts! And remember, there's always something to learn from great marketing campaigns. 🚀   #MarketingLessons #Branding #Converse #MadeByYou #MarketingStrategy Watch the Converse "Made By You" campaign film down below. 👇 https://lnkd.in/dK-VydPq

🫠 I have been nothing short of mesmerized by this latest Calvin Klein campaign featuring #jeremyallenwhite. I never thought, as a man, I will call an ad without a woman as 'sexy'. But, this one is! 👌 Super kudos to the marketing & advertising teams for this genius of a campaign. The video, the billboards, the print ads, and more! 🎉 So Bold! 💪 So Hot! 🔥 So Sexy! 🤩 On top of that, the actor won a Best Actor award for 'The Bear' almost a week after the campaign launch. 🕺 Would be interesting to see the overall impact of this campaign now. 📝 https://lnkd.in/gXAU8FMi #advertising #marketing #ads #adagency #adcampaigns #adstrategy #brandbuilding #calvinklein #bold #boldness #boldmoves #sexy #ad #advertisingagency #advertisement #marketingandadvertising #advertisingandmarketing

Gotta love a bandwagon. Everyone and their dog has written about the Calvin Klein ad featuring Jeremy Allen White. Points were made about why it works or doesn't. And, to me, each of the posts has missed a crucial point. Who is the target audience of this ad? It'll be interesting to see if there's been a rise in sales. Perhaps the brand itself is the biggest winner. Is there a message? Not really. But then, some would argue that no message is needed, as long as everyone (and their dog) is talking about Calvin Klein. What do you think about this ad. Is it persuasive or is it... pants? https://lnkd.in/eTtntfqs

Dive into the mesmerizing world of Barbie and learn how her enchanting journey from doll to silver screen captivated hearts worldwide through experiential marketing. Click the link to read the full article and get inspired by the power of experiential marketing! #experientialmarketing #brandchat #connectmarketinservices #barbiecampaign #barbie #barbieexperientialmarketing

New Post: Adidas Says It Didn’t Mislead Investors About Its Kanye West & Yeezy Partnership Debacle - https://lnkd.in/g3HKaz9f - Adidas AG is asking a federal judge to toss out a class-action lawsuit that claims the company violated securities laws by failing to warn its shareholders about Ye’s offensive behavior, calling the fraud case “misguided” and opportunistic. Filed last year, the lawsuit claims Adidas knew about serious problems with Ye (formerly Kanye West) as far back as 2018. By failing to disclose such risks, the lawsuit claims, the company left investors facing losses when it finally ended the partnership in 2022 over Ye’s antisemitic tirades and erratic behavior. Related Adidas Sued by Shareholders Over Fallout From Kanye West Partnership 02/08/2024 But in a motion filed last week, attorneys for Adidas argue that the case should be dismissed immediately. They say the lawsuit’s allegations fall “far short” of securities fraud, and that federal law doesn’t permit investors to haul companies into court over “fraud by hindsight.” “This lawsuit is a misguided attempt to transform the dramatic and unfortunate end of the commercial partnership between Adidas and Ye… into a claim for securities fraud,” Adidas’ attorneys write in the Feb 2 filing. “Plaintiff opportunistically takes those unfortunate events and asserts, without basis, that earlier statements by Adidas … were somehow fraudulent.” Adidas ran a lucrative collaboration with Ye and his Yeezy apparel brand for nearly a decade. But the party ended in 2022, when the sneaker company (and many others) cut ties with the embattled rapper amid a wave of offensive statements he made about Jewish people. In an October 2022 statement announcing the split, Adidas said the rapper’s statements were “unacceptable, hateful and dangerous.” It’s been a messy breakup for Adidas. The split contributed to a loss of $655 million in sales for the last three months of 2022 and left Adidas holding $1.3 billion worth of unsold Yeezys and facing tricky questions about how to dispose of them responsibly. Adidas also battled Ye in court over millions in company funds and disclosed that it was litigating other aspects of the divorce in private arbitration. In May, a group of investors took Adidas to court over the breakup, arguing that Adidas executives had been aware for years of the potential harm that could come from the Ye partnership but had failed to publicly share such concerns with shareholders, as required by U.S. securities law. In particular, the lawsuit cited a November 2022 Wall Street Journal article reporting that Adidas executives feared for years that the Yeezy rel

Data from Nielsen showed the final audience for Super Bowl LVIII reached an average of *123.7 million* - up 7.4% from last year. Whether you are an NFL fan or not, the Super Bowl garners massive awareness every year for the big, expensive and splashy ads. In contrast to ads from the likes of Paramount and Doordash, Kanye West's approach to advertising during the Super Bowl may have revolutionized traditional TV spots. Instead of using expensive production methods, West created the entire advertisement on an iPhone for $free.99. 🤳 This decision not only reached a global audience but also yielded a significant return on investment. His $7 million Super Bowl slot, combined with nil production budget, resulted in 284,357 orders for Yeezy, totaling $19.3 million in sales in less than 24 hours. 🤑 This shift towards low-fi content is seen as a response to the digital age, where authenticity is valued over glossy perfection. The ad's success also underscores the importance of strategic platform selection and messaging in marketing. As brands seek cost-effective ways to connect with their audience, the value of low-fi content in providing a genuine and relatable brand communication strategy is becoming increasingly apparent. See for yourself: https://lnkd.in/gUm7HqpV

💡 Interested in learning more about what to expect in 2024 from the Trademark and Brand Management industry? Shareholders Steve Baird, Joel Feldman, Susan Heller, and Candice Kim authored a piece highlighting 5 Trends: 1️⃣ VIP Treatment of the Rogers Test 2️⃣ A Potential Field Day for Crowded Field Arguments 3️⃣ U.S. Trademark Office Practices 4️⃣ Whither Another Ground for Refusing Trademark Applications? 5️⃣ Jury Strips adidas’ Alleged Stripes Monopoly, But Will It Stand? 📱 Watch this video and read more here: https://buff.ly/48pcckU. #GTPublishedArticle #5Trends #2024Trends #Trademark #BrandManagement

Nurture your business with FTV’s brand presence, social media and marketing expertise. Get in our DMs to get more information on how you can acquire your FashionTV brand licensing. #FTVWhiteGoods #Whitegoods #FTV #FashionTV #brandvalue #Brandlicensing #FTVBrandlicensing

A great Learning #casestudy for Brands , How lululemon Built a Multi Generational Following ? In its latest quarter, Lululemon’s revenue increased by 18.2%. This is impressive, especially as it comes off the back of 28.8% growth in the prior year and has been delivered during a time of rising consumer caution. There are many reasons for Lululemon’s success, including: strong international growth, consumers more insulated from economic pressures, greater interest in athleisure, constant product innovation, a push into new segments like casualwear and sneakers, a lack of discounting, and brand-building events like classes. However, another interesting dimension has been Lululemon’s ability to expand its audience. The successful expansion of menswear has helped Lululemon double sales of men’s products over the past three years. Men’s is now almost a quarter of sales and represents nearly $2 billion of revenue. Cross generational buying is also beneficial. As an article in today’s The Wall Street Journal notes, Lululemon is one of the few brands where girls will wear the same clothes as their moms. Parents are generally happy to buy their kids Lululemon because, while relatively expensive, the clothes are durable and wear well. For kids, Lululemon has a degree of cachet. Lululemon attribute this success to the fact they put function before fashion – creating garments that are comfortable to wear and which solve issues. This almost universal appeal is a key part of the brand’s substantial growth. It also helps avoid a problem faced by many brands: how to attract a new generation of consumers. https://lnkd.in/dnEFtayX The Wall Street Journal #Fashion #Retail #Marketing #lululemon #activewear #sports #wsj

🔍 Champion's brand evolution is a masterclass in a customer-centric strategy. The brand's shift from celebrating sports champions to championing individual causes reflects a deep understanding of and empathy with their audience. While the long-term impact of this strategic shift remains to be seen, it will be an interesting journey to follow! #BrandStrategy #BrandPurpose #Marketing