Deeplocal’s Post

A fan engagement agency creating entertainment that inspires. That is who we are. We create content for the world’s leading brands in video games and entertainment. We understand how to effectively communicate brand messages with digital audiences. With a fan-first ethos, guided by relentless creativity and a deep understanding of our partners, we consistently drive meaningful connections which inspire significant consumer action. Curious? Watch to the end for a glimpse of the global brands which put their trust in us to deliver on everything from strategy and creative, to live production and events. Then come and say hello at #gamescom2023 or simply drop us a DM. Let's connect, then connect you with your fans around the globe. #streamingmedia #creativeagency #creativework #streaming #gaming #videoproduction #gamesindustry

Who doesn't love games? 🎯 Games encourage extended engagement with consumers in a way that is more fun and inviting. Something that is particualrly valuable in a world where we are constantly recieving information pushed at us from multiple channels. We helped Disney nail their gamefied activation, encouraging immersive engagement as a way to forge positive brand relationships and leave lasting memories 🙌 #xomediagroup #experientialmarketing #brandmarketing #brandadvertising #globalbrands #disneyau #disneyhits #bondibeach #advertisingaustralia #advertisingagency #activation #brandactivation

Here's an additional expansion of the fictional merch I did for #Helldivers2 in regards to ‘Community Adoption’. A YouTube news show (@twojesters) dedicated to the game embraced my visuals, ingeniously incorporating them as 'sponsored segments' in their format, blurring the lines between the game's universe and our reality. Voice actors (Rodrigo Borges) fueled by their passion for the game, lent their talents to produce mock 'TV commercials,' further enriching the narrative I had crafted. Article: "Bringing Immersive Brand Merch to Helldivers 2" https://lnkd.in/dsxisbzR #branddesign #gaming #licensing #merchandise

Stay calm and don't call the fire brigade 🚒 It's just inStreamly and PepsiCo setting the gaming streams on fire 🔥 🎮 How Flamin' Hot reacts to streamers' gameplay with inStreamly 👇 The introduction of PepsiCo's iconic Flamin' Hot snacks deserved some serious publicity. To promote new products to Generation Z, the brand has partnered with nearly 1000 streamers through inStreamly. And the campaign is more interactive than ever before! ✨ 👉 PepsiCo is taking full advantage of our Gameplay Reaction Mechanism. It allows the brand to react in real time to the hottest plays streamers make! What's even better, the more epic the play, the more flames burst onto the screen. Examples: 🔥 Single elimination 🔥🔥 Triple elimination 🔥🔥🔥 Winning a game This puts PepsiCo's Flamin' Hot snacks at the heart of the hottest gaming action ❤️🔥 The brand catches the viewer's eye and naturally refers to spicy snacks. This encourages viewers to try them. 🤝 inStreamly is producing the campaign in cooperation with Zenith Poland and Publicis Groupe Poland #DigitalMarketing #LiveStreaming #Gaming

🏈 Who’s watching the #BigGame2024? DISQO’s new insights dive into how fans are thinking about ads during the game - on and off the field. 🤔We delve into their awareness of brand sponsorships, how Big Game ads compare on the entertainment scale to ads throughout the rest of the year, and how people feel about AI playing a role in ad development. Maybe you’re watching for the Taylor Swift appearance… maybe you’re in it for the gameplay. Either way, advertisers promise to pull out all of the stops: from emerging formats to amped-up messaging and tone to fan-favorite celebrity cameos. 💥 Read the article for the #BigGame #insights and #infographic: https://hubs.li/Q02kmq4Z0

🏈 Super Bowl ads are always a highlight of the year for me, and now, working at DISQO, I get to dive into the real experiences behind them! 😍 Check our latest insights on how fans are feeling about those #BigGame2024 ads before Sunday #brandexperience #consumerinsights

I’m getting some #inspo from our marketers across the pond at this year’s #AdvertisingWeekEurope. While I couldn’t attend, I’ve been following the key takeaways from afar – and a session led by Melinda L. Spence, Head of Global Insights for Activision Blizzard Media, caught my eye! We know the gaming world is a major boon for brands. State Farm has TWO years of Gamerhood Challenge under our belt, after all! Melinda points out how #gaming audiences have become more diverse than ever, traversing platforms, genres, and play styles with unprecedented fluidity. With the evolution of the gaming landscape, player behaviors and motivations have undergone a transformative shift, presenting advertisers with endless opportunities to engage with this vibrant community of #gamers. As the landscape continues to evolve, understanding these intricacies is paramount for advertisers who want to effectively engage with this ever-changing and growing audience. What’s another brand setting the gaming world on fire right now? Tell me in the comments! #MarketingAndAdvertising #ThoughtLeadership #BrandStrategy #MediaStrategy #Innovation #StateFarm #OurStateFarm #LikeAGoodNeighbor

I remember the first time I played #Fallout: New Vegas by Bethesda Game Studios... The immersive world, intricate storylines, and unforgettable characters had me hooked for hours. Fast forward to today, I was equally excited about the release of the adaptation of "Fallout" on Amazon Prime. I thought to myself: "Why are gaming studios like Bethesda expanding their best-seller game franchises into TV shows and movies?" 🤔 The answer lies in a strategic marketing shift that's reshaping the entertainment landscape... Bethesda's "Fallout" TV series is not just catering to existing fans but also attracting a broader audience. Think about "The Witcher" on Netflix or Sony's "Uncharted" movie. These adaptations are drawing in millions of new viewers. Cross-Media Synergy 🔄 By leveraging cinematic expertise, studios are enhancing brand visibility and creating multiple revenue streams. Riot Games' "Arcane" on Netflix is another perfect example. 👥 Exploring different media formats helps studios engage new demographics. Parents who might not play video games can still connect with their children over a shared love for a TV show. Creating interconnected stories across various platforms deepens audience engagement. As gaming studios continue to explore these new frontiers, the lines between gaming and traditional media are blurring. This convergence is not just a marketing strategy; it's a testament to the evolving nature of storytelling and audience engagement. What are your thoughts on this trend? Have you watched any of these adaptations, and which is your favorite? 💬 #MarketingStrategy #TransmediaStorytelling

In our first full year as 2Player, I just gotta do my 2Player 2023 taawwwwwp 5: 5! Jumped into W+K to work on Ford. Bucket list collaboration. And got to pitch in on the launch of the booonkers Mustang GTD. 4! Set up shop with Sphere, and saw the first creative we got to touch go live on the world's shiniest new ad toy, woo! 3! Featured in Adweek and Adage for our first AOR project, our “unhinged musical” for Storied, fist pump. 2! 'Tis The World Cup awarded a Sports Emmy. Okay, wow. 1! Squid Game: The Trials is in the world—the most ambitious immersive build we've worked on yet, triple heart eye emoji. BUUUUT NUMBER INFINITY—is why we got into this in the first place, to hit the damn brakes every once in a while. Nobody's good all the time, sometimes you just gotta ride a bike, right ✌️ Whitney Jenkins? Happy New Year folks, may it be a balanced one. #advertising #marketing #newyear #newyear2024

With season six of Overwatch 2®: Invasion approaching, Activision Blizzard wanted to increase awareness, consideration, and engagement of the game, and reach Gen Z audiences. So, what did we do? We instigated a global invasion of creator streams, and hacked them. Enlisting John Cena as ‘The Enigma’ - the mysterious figure warning of the invasion. The result? A globally trending activation that created a community of captivated Overwatch players who came together to decode the messages from The Enigma. Check out the case study here: https://lnkd.in/ecpjrzkr