Deeplocal’s Post

CMOs, AI is growing and here is the proof. This is a big deal. If you aren't using AI Personalization now, you need to check out MMA Global research, which is finding digital conversions doubling with this technology. No wonder ArtsAI is growing so fast - (#4 in Marketing & Agency and #1 fastest growing in Ad Tech).

Next week, I'll be attending the Adtech Economic forum in New York. I'm excited to compare notes on industry trends, new areas of growth, and of course, the counting how often the following buzzwords are used: Cookieless AI Valuation. If you're attending the event, let's connect and share insights! #adtech #advertising #programmatic #innovation

What do you get when you apply AI to media entertainment and advertising with a practical set of business goals? Come by and chat with Next Media Partners, LLC in Vegas to experience it for yourself. https://lnkd.in/ewwisP53 #CES2024 #PracticalAI #AIforMedia #AIforAdvertising

Few industries are more impacted by generative AI than consumer media. There are opportunities for production efficiencies and new licensing revenue. But companies must navigate uncertainties over copyright and consumer trust, as BCG’s Axel Griewel explains. #generativeAI #media #publishing More insights on GenAI from BCG - https://on.bcg.com/3qTfix3

🚀 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐀𝐈 & 𝐌𝐞𝐝𝐢𝐚: 𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐌𝐨𝐧𝐞𝐭𝐢𝐳𝐚𝐭𝐢𝐨𝐧 Axel Griewel dives deep into the transformative powers of Generative AI (GenAI) and its current and potential impacts on the media industry. Don't miss out! 🌐 🔑 𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: 🎨GenAI is not just augmenting human creativity but reshaping the entire media sector, from movies 🎥 to music 🎶. 💼 Besides creative roles, GenAI impacts advertising, legal tasks, and service operations. 📈 GenAI introduces new monetization avenues, especially in licensing content for training models. 📚 As content creation democratizes, trust in established media brands becomes even more crucial, emphasizing content provenance and reliability. 🔄 Media transformations are primarily about business/people change (70%), tech foundations (20%), with a smaller portion (10%) focused on AI & disruptive tech. 📜 Discussions are underway on licensing models, intellectual property, and ensuring fair remuneration for creators. 🎯 𝗠𝗲𝗱𝗶𝗮 𝗲𝘅𝗲𝗰𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲: 1. Extracting efficiency gains from operations, advertising, and services. 2. Identifying growth strategies using GenAI, like personalised content. 3. Aligning GenAI developments with company purpose & brand. 4. Resolving copyright disputes & ensuring training data transparency.   GenAI is evolving rapidly, with significant implications for the media landscape.

Few industries are more impacted by generative AI than consumer media. There are opportunities for production efficiencies and new licensing revenue. But companies must navigate uncertainties over copyright and consumer trust, as BCG’s Axel Griewel explains. #generativeAI #media #publishing More insights on GenAI from BCG - https://on.bcg.com/3qTfix3

Brave New World: Few industries are more impacted by generative AI than consumer media. There are opportunities for production efficiencies and new licensing revenue. But companies must navigate uncertainties over copyright and consumer trust, as BCG’s Axel Griewel explains More insights on GenAI from BCG - https://on.bcg.com/3qTfix3 #generativeAI #rights #media #publishing #content #advertisingstrategies

In my latest video, I explore how #GenerativeAI is profoundly influencing the consumer media industry. From enhancing production efficiencies to creating new avenues for licensing revenue, the opportunities are endless. Yet, we must navigate through challenges such as copyright concerns and fostering consumer trust. Dive into these complexities and opportunities by watching this video.    More insights on GenAI from BCG: https://lnkd.in/eajckuCu #artificialintelligence #ai

Quick explanation on how Veritone is leveraging AI for content monetization and fan engagement.

Brilliant move, 5 Star! 🌟 Their recent ad perfectly captures the AI revolution – where technology handles the All work, leaving us free to enjoy 5 Star moments. Clever, isn't it? 🚀 #aIInnovation #5starad #innovativead #5starmoments #cleveradvertising #smartmarketing #brilliantad #savorthemoments