Ben Dietz’s Post

Oh dear.   That headline does not mean what they think it does.   What do you take it to mean?   Obviously, the folk in the marketing department at Go Outdoors think it means that they have incredible deals for their members.   It is an apostrophe issue, but it’s not the obvious one.   They have more than one member so it should be "Incredible Members’ Deals"…   Right?   Afraid not.   At the moment, it’s telling us either that one of their members is incredible and has some deals, or that one of their members has some incredible deals, depending on your interpretation (good old rife-with-ambiguity English).   Change it to "Incredible Members’ Deals", and it means either that some of their members are incredible and are giving deals, or that some of their members have some incredible deals, again, depending on your interpretation.   So what should they be saying?   Well, it’s an apostrophe issue because there shouldn’t be one. ‘Member deal’ is a compound noun, so the plural is ‘member deals’. There is no element of expressing ownership: the deals don’t belong to the member(s).   Hence, 'Incredible Member Deals' would do the trick.   That’s how Bookado, Co-operatives UK, Best Buy, IHG, Tom’s Guide, Disney Vacation Club, and a host of other organisations write it.   Just when you thought I had told you everything you needed to know about apostrophes!   #GimletEyedGrammarTickler #Proofreading

A Lesson Venue Owners Can Learn from Temu Bluey A small restaurant recently held a Bluey day to attract guests. They created a fantastic online event, and over 3k people RSVP'd. But on the day, parents who drove over an hour found only the manager in Bluey pajamas with Bluey playing on mute... 😱 Tears were shed, parents were outraged, and the BBC issued a cease and desist. Oof. What went wrong? Your marketing sets guest expectations. If you run janky ads and have a neglected website, guests will picture: A dusty, outdated venue that's hard to work with. And if that's accurate, it's fine. The real danger? Promising a pristine, modern experience online when you're not that at all. This leads to: Lots of online traction Loads of leads Enraged guests who revenge post their terrible experiences until you're out of business Avoid being Temu Bluey: Be honest in your marketing: Ensure your ads and website reflect reality. Manage expectations: Clearly communicate what guests can expect. Need help with your venue's marketing? Our boot camp offers tools, templates, and techniques to attract the right guests and give them the right experience. DM me 'Boot Camp' for more info. #venuemarketing #digitalmarketing #haydensvenuetips #venuestrategy

RESTAURANT, VENUE & SMALL BUSINESS OWNERS 🎉 🥔After seeing the success of Spudman on TikTok, many restaurants and venues in the Midlands are starting to look at using video as a way to attract more visitors to their business. Don't wait until all your competitors are using TikTok & Reels - start using video now and get some early advantage! If you’re ready to boost your business with video but don’t know where to start, check out the in-person TikTok & Reels training I’m running on Wednesday 20th March. In this one-day workshop, I’ll help you work out what content you can create to help your business get noticed, and share my tips and tricks about Reels & TikTok to make posting on the platforms quick and easy. By the end of the day, you’ll be able to navigate around the platforms with ease, have a huge list of great ideas for content, and have even posted your first videos! 👍 Limited spaces available, so to find out more just visit https://lnkd.in/eqqyp3Zq  Don’t let your business get left behind – check out how to boost your business on TikTok & Reels now! 😊 #smallbusinessmarketing #restaurantmarketing #venuemarketing #eventmarketing #tiktokmarketing 

This is fascinating to watch. It’s essentially social proof in action! We are influenced by those around us and often follow the crowd (quite literally in this case!). So when used strategically – which you can still do ethically – in sales and marketing copy, it can help your prospects to see the transformation they want in other people like them, and move towards taking action. [Video shows a class of crossfitters jogging past a restaurant, the diners think they're running from something and run too] #socialproof #copywritingtips #behaviourinsights #salescopy #digitalmarketing https://lnkd.in/ek4TqNMK

How do you maximize brand deals during the holidays? ❄ ❄ This is my fave time of the year to create content! 😍 If you haven't yet, start pitching holiday package deals to brands! They're figuring out their holiday content plans right now. Also a little something to stand out from the crowd - Get a few cute props that will make your set up more festive! 🎉 A couple cheap holiday decorations, maybe some lights or a mini Christmas tree, wrapping paper, etc... And don't forget to have fun with it! Holiday content should be fun & lighthearted. 🎁 Now lets have a killer last couple months of the year!! 👏 #ugc #ugccommunity #ugccreator #holidaycontent

Check out our latest Instagram update!

🇬🇧 Calling the brand and agency community! A few days to go until our breakfast gathering ☕ are you joining us? 📍 Coffee & Creators, Fare Restaurant + Bar, Thursday April 11th from 8.30am 🥑 Kick off your day with a delish breakfast (on us!) 💕 Connect and network with a friendly bunch of marketing pros 🤝 Learn about the power of long-term creator partnerships with a panel featuring TRIBE’s Megan Redmond, our friends Waitrose & Partners, and one of our fave TikTok creators https://lnkd.in/dzvfMyD5 Get the full details and RSVP via the link in the comments. Be quick, spots are very limited! #TRIBECoffeeandCreators #CreatorMarketing #InfluencerMarketing

Sobriety Serves: How Pickleball Clubs are Winning Over the Late Night Sober Crowd 🍺❌ Packing my bags at 5:30pm on a Friday night, Buddha (my pup) safe with family, and a big goofy grin plastered across my face. For a few weeks now, that's been my weekend reality… and I love it. Instead of Netflix documentaries and solo gluten free pizza (single dude life!), I'm "staying to closing - 9.30pm at my local club. Like my friend told me the other day “I need to be around people but I just don’t do that”. This will hit hard for a lot of people. Sure, 2017 marked my last alcoholic drink, but I wanted to bring attention to marketing/advertisng opportunities for clubs. As pickleball courts explode, so does the sober community (we are seeing more alcoholic beverage companies being out alcohol free offerings), and clubs have a golden opportunity to welcome both with open arms. Playing into how 😎 it is to be sober will only get more and more popular just like the healthy eating trend. But there are a couple of audiences to be aware of… Me: the single dude who ditched the "weekend warrior" routine for something way more fun (and sweat-inducing!). You: the person on a journey to ditch the usual patterns and raise a plastic bottle of water instead. As club marketing evolves, expect to see more targeted outreach to these "smaller groups" who have no idea pickleball could be their new Friday jam (problem aware but not solution aware). Plus with less money being spent on booze, those funds are ready to be invested with you. Clever copywriting is just the first serve. Clubs need to understand WHY members are at their clubs, using video, PR, and even creating mini social groups within the bigger pickleball fam. (Think sober socials, anyone?). I'm curious to hear your sober story in the comments.

The ‘F’ Word (Format!) and why it’s important across all entertainment If you love food like me, you likely follow a lot of restaurants on IG. One of my favourite accounts is for the restaurant ‘Fallow’ - which is a fantastic IG profile that you should defintely follow! However, one post they made recently that really piqued my interest wasn’t a food related one. Instead, it was a post that shared the fact that they recently received their 100K subscriber YouTube Play Button. (They've subsequently grown to almost 350K) Now, it’s not uncommon for restaurants to hit that landmark on IG, provided they post enough posts and reels, get a bit of a buzz around their name and build enough momentum through word of mouth and UGC. YouTube on the other hand is another thing altogether. Intrigued, I hopped onto their channel and looked at how they did this. Just a quick look led me to the reason why. They found a winning format. They’ve managed to create a series called 'POV', that has gained traction and makes up 16 of their 20 most viewed videos. There’s a few things about this series that makes it work. - It’s quite compelling content - you get an insight into what it’s like to work in a leading kitchen in Central London, which is of interest to a wide audience. - The videos are both relatively long (20-30 mins) and will most likely have high watch percentages and high watch times. This will lead to the algorythm rewarding the creator and pushing the video out far and wide. - They upload consistently. One would guess they're able to do this as the videos do not require much editing and are straightforward to make. It’s simply fixing a GoPro to someone’s head. Yes, there’s always a temptation for creators to always be trying something new every time, but if you’ve got a winning formula stick to it rather than trying to find a new winning formula every upload. We can look to the most popular creator on YouTube, Mr Beast, for confirmation that this is a winning strategy. TV is obsessed with formats as they keep viewers coming back for more and Mr Beast has even copied a couple of TV formats during his meteroic rise (anyone remember ’Touch the Truck’?). And Gogglebox, which first aired in 2013, taps into the whole ‘Reacts’ trend that was so popular in the early days of YouTube. And of course, TV companies and broadcasters love formats as they can be sold around the world. And although influencers might not be able to do the same, a successful format on a channel can be rife for sponsorship opportunities. Out of curoistiy, I did DM Fallow and asked who ran their socials and it turns out it’s an external agency that does it. But kudos to them whoever they are - they know what Mr Beast, several YouTubers and the world of broadcast also know. A winning format is all you need. https://lnkd.in/erhxUUF9 #formats #youtube #creators #channelmanagement Fallow Restaurant

I hear we're down to the final 10 spots for next month's agency owners lunch! If you are running an agency and would like to be in a room with 100 other founders sharing ideas, new business opportunities, and building your network get on board!! Link to join in the comments. Let's GO 🚀 #creativenatives