Why the resurgence of 'full-service' agencies? Did they truly ever fade away? Gain deeper insights into this evolving landscape with perspectives from industry leaders like our CEO, Jennifer Berry. Digitas has been full service for over 20 years, strategically partnering with clients on real business and marketing challenges. Bringing multiple skill sets and capabilities to the table, we deliver results across CRM, media, social, tech, and commerce. We believe marketers want this for efficiency, consistency, and impact. And so do their customers. Read more: https://lnkd.in/e52UGPZr #AdvertisingTrends #FullService #DigitasUK #PowerOfConnection #ImpactEveryday
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At PX, we live by David Ogilvy's timeless advice everyday, by continuously testing sources, channels, and traffic types to pin point the best performers for our clients. This helps us scale what works and pause the under-performing ones on-the-go. Reflecting industry trends, our latest State of the Industry survey reveals that marketers are also becoming increasingly proactive, with 27% of their budgets now earmarked for exploring new sources, up from 18% last year. How are you testing your marketing campaigns? 🚀 #stateoftheperformancemarketing #stateoftheindustry #marketingsuccess #px
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How will agency life evolve in 2024? Our Programmatic & ATL Account Director James H Kirwan had his thoughts on this published in a recent article by The Drum ‘Sh*t is going to get serious’: Marketers on how agency life is evolving in 2024 💭 Read the full article here 👉https://lnkd.in/eVPXaTxC #DigitalMarketing #AgencyLife #Marketing #Innovation #Technology
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At PX, we live by David Ogilvy's timeless advice everyday, by continuously testing sources, channels, and traffic types to pin point the best performers for our clients. This helps us scale what works and pause the under-performing ones on-the-go. Reflecting industry trends, our latest State of the Industry survey reveals that marketers are also becoming increasingly proactive, with 27% of their budgets now earmarked for exploring new sources, up from 18% last year. How are you testing your marketing campaigns? 🚀 #stateoftheperformancemarketing #stateoftheindustry #marketingsuccess #px
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It's that time of year when many advertisers are thinking ahead and re-evaluating their requirements of agencies for the coming year. As both brands and their consumers change, the marketer must continually evolve and improve their marketing operations. In this #BrandsDeserveBetterMedia Column, ID Comms CEO Tom Denford shares how advertisers can be sure they're in the 'Race-to-the-Top' when it comes to agency selection. 👉 Read more: https://bit.ly/40DHxx9 #BetterMedia #MediaPartners #BetterPitches #MediaAgencyPitch
Pitch Perfect: A Race to the Top in Agency Selection
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Agency reviews cost an average of $1 million for marketers and agencies combined (Advertiser Perceptions, Association of National Advertisers, 4A's). Discover how CMOs can shift their mindsets to avoid these costly reviews and foster successful partnerships in our latest article: https://lnkd.in/gPXQ98Ni Ad Age, COMvergence #OperationalExcellence #AgencyReviews #CMO
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🤔 Should media and creative get cozy again? At McCann Demand, we believe it's the way forward. Recent surveys confirm our stance: 24% of brands are finding their current media agency models unsuitable for the future. Another 23% are eyeing the integration of "media, creative, data, and technology" under one roof. We've embraced this approach for 2.5 years now. We see media as central to boosting your bottom line and brand. Our focus on media planning drives effectiveness, allowing creativity to thrive. 💥 If you want to know how an integrated approach could benefit your brand drop into the comments. https://lnkd.in/eXGJwRz7 #AdvertisingTrends #MediaAndCreative #IndustryShifts #McCannDemand
Should media and creative sit more closely together again?
campaignlive.co.uk
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How can #advertisers unlock the potential for a more efficient and value-driven media agency selection process? Our latest guide introduces an eight-point strategy that streamlines processes, boosts agility, and makes the #agency selection process less resource-intensive. Establish an equitable and mutually beneficial advertiser-agency relationship today, download our paper: https://bit.ly/3Zt3z55 Matt Semple Gaelle Drocourt Olga de Giovanni Debbie Morrison Nick Pugh Nick Waters Mark Gay Susanne Elias Lars Noordewier Leela Nair Paul Williamson Lisa Niemeyer Jack Weakly David Abramo Patricia McGregor FirmDecisions
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IAB UK’s chief digital cheerleader and grizzly agony aunt - Joy the Bear - answers your questions on how to keep up with the pace of change in digital... #ad #marketing #digitalmarketing #digital #brand #agency #creatives #creativity #marcomms #adland #communications #media #mediacompany #mediaowner #mediabuying #mediaplanning #creativeagency #brandagency #mediaagency #tech #techagency #advertising #adagency #eventsagency #advertisingagency #marketingandadvertising #brandmarketing
Dear Joy… how can I keep up with the pace of change in digital?
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The 2023 CMO 50 is NOW LIVE. An annual list of marketers making waves in the industry, pushing progress and creating brands that catch the world's eye. CMOs on this list reflect the influence of the brands they steward and their outsized impact on culture in 2023. To access the 2023 CMO 50, you'll need to be a subscriber to the Unlimited Content & Insights tier. Subscribe today. https://lnkd.in/g-XN_WGA #ad #marketing #digitalmarketing #digital #advertising #agency #brands #creatives #adagency #creativity #creativeagency #brandagency #advertisingagency #communications #adland #mediaagency #media #techagency #mediabuying #marcomms #brandmarketing #media #mediabuying #mediaowner #marketer #Subscription #freetrial #CampaignUS #advertising #advertisingandmarketing #advertisingtrends
The 2023 Campaign US CMO 50
campaignlive.com
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Ad agencies will torch me for this. But CEOs & CMOs deserve the truth. Every agency owner I’ve talked to told me this was a bad idea ➡️ *Charge clients a FLAT-FEE vs. the typical percent of spend agency model.* They said we’ve be leaving money on the table. And we are. But when Robbie & I were scaling cos. as founder & CMO, we hated percent of spend. B/c spend can have nothing to do with marketing performance & profits. Nor does the agency’s workload scale proportionally with spend. It’s a bad deal for brands…even if it means more money for the agency. 🚫 We’re not here to nickel & dime. 🚫 We’re not here to punish growth. 🚫 We’re not here to be status quo. ✅ We’re here to bleed quality at a fair price. End of story. #digitalmarketing
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