“Humor has the power to make a brand connection last.”
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Follow me for advice on growing digital audiences, building million-dollar newsletters, and creating lifestyle freedom. Former 7-figure agency owner.
Do you like this ad? I think it's genius because it: 1. Creates an enemy. A lot of people dislike the idea that you should be plugged in all the time. This ad appeals to them. 2. Differentiates from competition. They're not just saying it looks good and has quality. They're highlighting how their product is different from other options on the market. 3. Stays classy. This isn't an attack. It's a subtle critique. For most brands, that's the right way to do it. That's an effective combination.
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Growing with GlobalBees | ALL THINGS ADS & GROWTH 🕶 | Building Yellow Chimes on Myntra, Cred & Flipkart
Is Humor making a comeback to advertising? 😃 Let me know what comes to your mind when I say- Imperial Blue, Happydent White. A decade after brands went behind coating their brand purpose with a tint of serious tones, brands are now going back to Humor as a genre to seek attention. Check out this insightful report to know more: https://lnkd.in/gr-axR_D #advertisinginnovation #branding
The acronym that brands can't afford to ignore: LMFAO | The Current
thecurrent.com
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Yesterday I stumbled on an ad for anxiety-free coffee. As a decaf coffee drinker (caffeine REALLY doesn't agree with me), I was intrigued. Three webpages later, I was none the wiser as to what the product actually was and had to resort to reading the comments on the ad (where, incidentally, they did a far better job of explaining it). If someone has read your homepage, about page AND FAQs and still doesn't 'get' it, you haven't got your story straight enough. ---------------------------- I'm Lidia, brand strategist and master of clarity. While your brand is a lot to do with your 'how' and 'why', I'll never forget to make the 'what' spot on too. PS make mine a decaf ☕ #brandclarity #messaging #startwithyourstory
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What creative trends will we see this year? Humor, experience and culture are some hints. Learn what industry experts expect to see: https://bit.ly/48H2fix #wearewmx #creativetrends #agencies #advertising
Creative Trends 2024: Humor and Creators Will Lead the Way
adweek.com
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What do a Taylor Swift 🎤 feature, a profile of Sam Altman, and a piece about the James Webb telescope have in common? They were all deemed unsafe for brands to advertise against. 🚫 Are you using blunt brand safety tactics like keyword blocking? Advertisers should be clamoring to have ads appear in something like Taylor Swift's Time Person of the Year cover story, not needlessly shunning the story because of a word like "feminism." Just so you know, GumGum's MRC CONTENT-LEVEL accredited brand safety tech, Verity™ knows that the Time article was brand-safe. 😉 https://bit.ly/3QpK5v8
Why Time’s Taylor Swift Feature Was Marked Brand Unsafe
adweek.com
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What’s in store for advertising this year? Our sources say, more of the good stuff: lighthearted, funny creative that breaks through the dark and gives people everywhere a reason to smile — while still managing to solve business problems, of course. Check out Adweek’s roundup of predictions to see what John Cornette, our chief creative officer, said about where the industry is headed 🔮 Plus, other predictions from: Paul Prato, PPK | Mitch Bennett, Baldwin& | Eric Kallman, Erich and Kallman | Harris Wilkinson, TMA (The Marketing Arm) | Natasha Zialor, RanaVerse | Katherine Schmidt, Hanson Dodge | Raquel Bubar, T Brand Studio (The New York Times) | Ben Hennes, Happylucky | Gary J. Nix, the brandarchist: a strategy, design + change consultancy | Victoria Jordan, My Code | Michael Girgis, DIVE Billboards | André Toledo, David NY | Chris Copacino, Copacino Fujikado | Warren Jolly, adQuadrant https://lnkd.in/eznaAtdk #advertisingservices #creativeagencies #marketingtrends2024
Creative Trends 2024: Humor and Creators Will Lead the Way
adweek.com
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Being purpose driven and funny aren’t mutually exclusive. After a two-decade decline, humor is returning to advertising and that’s good for business, driving commercial growth. #advertising #digitaladvertising #advertisingcampaigns
The acronym that brands can't afford to ignore: LMFAO | The Current
thecurrent.com
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I LOVE this whole notion. Firstly the idea of re-using/regenerating concepts in advertising and marketing. Let's be honest, it happens all the time anyway but more often just with people stealing other people's ideas without giving any credit. But the best adverts have a timeless capacity to remain relevant because they were great ideas with brilliantly written copy. Seb Royce FRSA kudos to you for showing an alternative approach through regeneration and even more so for demonstrating this with your example. So often these days we actively avoid adverts. But a powerful message executed and presented well has the power to capture and engage. Check out Seb's example if you don't believe me.
Is it time to think different about advertising? There was a time when ads were talked about beyond Christmas or the Superbowl. They were at the forefront of pop culture, not racing to catch up; iconic ads that created global fame for the brands they promoted whilst becoming famous in their own right. TBWA/Chiat/Day’s ‘The Crazy Ones’ was one such ad. Written by Rob Siltanen, Lee Clow, and others and art directed by Craig Tanimoto, it was the launch spot for Apple’s Think Different campaign and helped to transform the company’s fortunes. Below, purely for illustrative purposes, is a regeneration of it (tap to play) featuring a new host of change-makers: Greta Thunberg Alexi Navalny Al Gore David Attenborough Elizabeth Wathuti Majorca Carter Robert Bullard Edna Odhiambo Nina Jensen Mina Guli Evelyn Acham Peggy Liu Jane Burston Christiana Figueres Imagine if we did more than just churn out mountains of vapid new content all the time. What if, instead, we looked at creative ways of recycling and regenerating the most compelling and emotive content we have already - not just to sell more stuff, but to spread timely and important messages to us in a way that is kinder to the planet and encourages us to act? What else is it time to regenerate? #RegenTV #ConsciousCreativity #Advertising #SustainableMarketing #Nuevo ___________ Enjoy this? Share it with your network and follow me Seb Royce FRSA for more in the future.
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David Ogilvy’s Big Idea Revealed A world overflowing with bland commercials, all white noise that fades faster than a summer tan. David Ogilvy said, "Hold on there, partner!" We need a BIG IDEA to cut through the clutter and slap a "wow" on consumers' faces. This big idea isn't just a catchy jingle or a fleeting sparkle. It's a powerful concept, the heart and soul of your entire marketing campaign. It's like a searchlight, illuminating your brand's unique value and grabbing attention in a crowded marketplace. Think of it as the Mona Lisa's smile for your brand. Enigmatic, unforgettable, it makes people stop, stare, and remember. The big idea is the magic that transforms your message from a whisper to a roar.
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Co-Founder of Propellant. Creative Director. Brand Geek. Strategic Advisor. Mentor. Non-Executive Director.
Surely the point of an ad is to get as many eyes on it as possible, and elicit a reaction from those eyes. Do I like the ad? Who cares. Have I watched it. Yes. Multiple times. On LinkedIn. Shared by tens of my peers in the creative industry. Each of their posts have a thread of comments. It’s a metaphor. It’s a symbol of the death of the creative industry. It’s a smack in the face for decades of genius. It’s mis-placed. It should never have been signed off. It makes more sense played in reverse. Yes. All of those things. And then some. They’ve pulled the ad. It doesn’t matter. Enough people have watched it. More people have talked about it. And I would still bet that most of those people are reading this on a device made by that brand. And they won’t be changing because of this ad. They’ll buy this new product too - because it’s better than the one that came before it. Am I deliberately avoiding making mention of the brand or product? Of course. Happy Friday. I’m off to eat a Pear. #advertising #creativity #brand #branding
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