E.L.F. BEAUTY’s Post

View organization page for E.L.F. BEAUTY, graphic

308,657 followers

The sweetest 16 years of plant-powered beauty!   Well People, our pioneering multi-functional, plant-powered skincare and cosmetics brand, is celebrating a milestone - 16 years of being at the forefront of clean beauty. With a simple vision of creating clean, effective products using nature's finest ingredients, Well People has grown into a brand that has helped pave the way for conscious beauty.   To commemorate this Sweet 16, Well People launched a new shade of its bestselling Lush Lip Tinted Oil - Cherry Blossom. This luscious pink hue is inspired by the delicate beauty of cherry blossoms, a symbol of renewal and rebirth.   The icing on this celebration? In a delectable partnership, Well People has collaborated with the renowned Sweet Laurel bakery on a special-edition Cherry Blossom cake.    Like-minded bold disruptors, Sweet Laurel bakery shares Well People’s passion for simplicity and natural goodness, specializing in baking delicious, grain-free, dairy-free, and refined sugar-free treats using only whole ingredients.   This decadent yet guilt-free cake is a true labor of love, combining the finest natural flavors and superfoods to create a dessert that is as indulgent as it is nourishing for the body and soul. It is the perfect embodiment of our brand philosophies, offering a holistic approach to wellness that nourishes both inside and out.   As we reflect on Well People’s 16 year journey, we are filled with gratitude for our loyal community who have supported us every step of the way, and for the partners like Sweet Laurel who share our unwavering commitment to clean, conscious living.   Here's to many more years of pioneering plant-powered beauty and celebrating the natural goodness that Mother Nature has to offer!

  • No alternative text description for this image

Congratulations on this outstanding achievement, elevating E.L.F. BEAUTY to one of the world's top-performing challenger brands!

Congratulations on being a pioneer in the clean beauty industry and for creating products that not only nourish our skin but also our souls.

Sadia M.

Digital Marketer | Social Media Manager |Email Marketing Strategist | FB/Adwords Ads Expert | Social Media Content Creator|Canva Expert

1mo

Congratulations to Well People on 16 years of pioneering plant-powered beauty! The launch of the new Cherry Blossom shade and collaboration with Sweet Laurel bakery are delightful celebrations of clean, conscious living. Here's to continued success in offering holistic wellness through natural, effective products. Cheers to many more years of innovation and community support!

Lindsey Jo Smith

Human Centered Designer

1mo

So much wonderful! Happy Sweet 16! Grateful for the commitment to continuous improvement and thinking so far outside the box y’all have mostly eliminated the use of ‘em. Excited to try the new shade! PS save me a slice 🎂🌸

Like
Reply
Chiamaka Miracle

Make up artist at signature makeovers

1mo

Well done!

Like
Reply
Rina Yashayeva

Amazon Strategy at E.L.F. BEAUTY | ex-Amazon | Digital & eCommerce Strategy | Beauty Industry | FIT CFMM MPS Class of '25

1mo

Happy Sweet 16 to our favorite clean beauty brand! 💚

Mon (Monja Balaj)

UGC creator/ Viral content creator/ Brand specialist, Social media specialist/ UGC & Ad creator/ Social media specialist

2w

Wow that's soo impressive

Like
Reply
Amanda Caswell

Senior Creative | Best-Selling YA Author

1mo

Love ELF!!! Honestly, the best skincare on the market.

Like
Reply
Sasha Clancy McQueen

Marketing Director, Well People

1mo

Happy Sweet 16 Well People!! A true pioneer of high performing clean beauty 💚✨

See more comments

To view or add a comment, sign in

Explore topics