Elder Research’s Post

In-depth knowledge of your customers can be the key to transforming your business approach. Now more than ever, anticipating needs is crucial to remain competitive. However, the key to this transformation lies in the quality of your data. Accurate and reliable data is the fuel that powers your analyses and enables a genuine understanding of your customers. An investment in Data Quality is an investment in sustainable sales growth. Whether it's analyzing purchasing habits, customer segmentation, behavioral analysis, etc., clean data implies precise forecasts, targeted offers, and increased confidence in your business decisions. The winning equation: Customer Knowledge + Data Quality = Sustainable Growth How does your company use customer knowledge and data quality to boost sales and strengthen customer relationships? Share your ideas in the comments! #customerinsights #dataquality #customerexperience #strategicsales #kyc #datamarketing #datamonetization #datamanagement

Excited to share my first post of the year detailing a fascinating project I recently worked on – the implementation of RFM Analysis for customer segmentation Using Excel! 🚀 In the world of business, understanding customer behavior is key, and RFM (Recency, Frequency, Monetary) analysis proved to be a game-changer. The goal? Uncover valuable insights into purchasing patterns and gain a deeper understanding of customer segments. 📊✨ I've documented the entire journey in a concise Medium article that takes you through the step-by-step process. Check it out here: https://lnkd.in/dgSu6pWR Customer segmentation is a powerful tool, and through RFM analysis, I delved into Recency, Frequency, and Monetary aspects to create distinct customer profiles. 🛍️💡 The Medium article showcases how this methodology helped highlight the prevalence of each group and provided a clear distribution of customers across segments. I'm particularly proud of this piece as it's my debut on Medium, and your feedback and insights would mean the world to me. 🌐💬 Let's make 2024 a year of continuous learning and impactful projects! 🚀✨ #rfmanalysis #customersegmentation #dataanalytics #excel #exceldashboard

You're trying to identify high-value customers and understand their contribution to the bottom line, but you're hitting a wall. What could you be missing? If you need insights into your customer base, there's no better time to conduct a customer profitability analysis. 🔄 Picture having actionable strategies to identify, nurture, and maximize the potential of your most valuable customers. You'll be able to transform your financial landscapes by unlocking the power hidden within your customer data. Leverage customer segmentation and personalized strategies to turn that raw data into a roadmap for increased cash flow and business valuation. 💡 Let's elevate your profitability by putting your customer data to work: https://profitlinz.com #DataAnalytics #BusinessStrategy #CustomerProfitability #BusinessOptimization #ProfitLinz 

Identifying and optimizing the profitability of your customers can pose a unique set of challenges for businesses. In this upcoming National Association of Electrical Distributors (NAED) webinar, Mark McGready of SPARXiQ will share some key strategies for maximizing your customers’ potential. Join us on November 16, 2023, at 10:00 AM as Mark reveals the secrets to: 🔍 Identifying costly customers 💰 Managing margins effectively 📈 Analyzing customer behavior 📊 Leveraging data analytics for hidden profit opportunities 🗃 Exploring customer segmentation Don’t miss this opportunity to transform your approach to customer profitability and boost your business strategy! Save your spot now: https://lnkd.in/eppS_a4h 

Is customer segmentation, beyond common sense now redundant? I mean, you're not going to market a hard-hitting liquor to 5 year olds, Beyond common-sense, it's getting harder to segment markets with 73% of marketers now believing that customers simply cannot be categorised. Treasure Data is instead urging brands to take a new approach rooted in first party data, to ‘segment by situationship’ in real time. Its new report, ‘Better Decisions: The era of consumer situationships’, situationships are defined as a momentary mindset based on an individual’s current mood, needs, priorities and circumstances.

Charting a course to business precision! 🚀 Join us in the latest video as we unravel the transformative Power of Customer Segmentation. Tailored strategies, enhanced insights – it's time to take your business to new heights. Read the full blog: https://lnkd.in/gnwCtt4E #customersegmentation #precisioninbusiness #datadrivensuccess #swiftinsights

Explore how Snowflake Cortex's Classification ML function empowers financial services to tackle account churn and enhance customer segmentation effectively. 🔄 Learn more about leveraging data-driven insights to stay competitive: https://lnkd.in/ddRHqfBN #Snowflake #KipiIndustryWeek #FinancialSolutions

Explore how Snowflake Cortex's Classification ML function empowers financial services to tackle account churn and enhance customer segmentation effectively. 🔄 Learn more about leveraging data-driven insights to stay competitive: https://lnkd.in/gfmrCuj9 #Snowflake #KipiIndustryWeek #FinancialSolutions

Don't miss out on the Profit First workshop on the 21st September! Learn how to grow your business profitably using the 7 cash drivers. Book now at https://lnkd.in/e5v-7zRV. Attendees leave with an action plan and strategic clarity to take their business to the next level. The ROI is a minimum of 10:1, with most people experiencing a 100 to 1 return or more. Check out the video on using customer segmentation to raise prices. Don't wait, take action and book now!

Explore how Snowflake Cortex's Classification ML function empowers financial services to tackle account churn and enhance customer segmentation effectively. 🔄 Learn more about leveraging data-driven insights to stay competitive: https://lnkd.in/dgrtNJU8 #Snowflake #KipiIndustryWeek #FinancialSolutions