I’ve been seeing a lot of jobs postings lately looking for a jack-of-all-trades to staff in-house television studios. And quite frankly, the job description is looking for a person that DOES NOT EXIST.
The ideal candidate is expected to have the people skills and organizational skills of a producer, the technical skills to fix and use a plethora of different production gear, the artistry to know how to light sets and interviews, the acumen to tell a good story through video editing, the background to develop a video strategy, the design chops to create motion graphics, the ability to handle a multitude of production roles on shoot day, and the list goes on and on.
There is a reason that the credits at the end of any movie take five minutes to scroll through. Directors, editors, writers, colorists, gaffers, first ACs, cinematographers, producers, sound engineers– each one of these roles can take a lifetime to master.
Video and film production is a team effort, and a wide variety of skills are needed to be successful.
Stop looking for that one person and rethink who might be the best person to work with the rest of your marketing team.
Effective collaboration with the rest of the marketing department is key to ensuring the success of an in-house studio.
Many companies begin with a small studio staff. Often this is a single studio manager, who is a jack-of-all-things-video. But their skills will not meet the needs of a full-scale video production.
Other internal resources are needed, including project managers, writers, designers, and traffic managers. And each one of these roles, needs to think about their jobs through a video lens. Consider for example, your staff writers. Writing for video is a distinct discipline and requires an understanding of the visual medium of video.
Implementing an in-house video studio and trying to staff the space with that one perfect person is no easy task. Any company willing to make that investment in space, equipment and people should be applauded. But the investment will ultimately fall flat when the company assumes that one video production unicorn can produce full-scale videos.
Producing video is a team effort and the skill set required goes way beyond any one person.
#videoproduction #videomarketing #inhouseagency #corporatevideo
Freelance Fiction Writer, TV Writer
11moIt says it's no longer accepting applications. How come? It was only posted a day ago.