Meet Gustavo and Freddy! 👋 They are sharing their experiences attending the NAHJ conference and working at the worldwide leader in sports. 🏀 📺
Will you be at the conference? Connect with them in person to learn more of their story and see where your talents fit at ESPN!
See event and registration details: http://di.sn/6048cG42y#ESPNCareers#NAHJ2024
Talent Mobility Visionary and Futurist 🔮
Driving Innovation & Equity in Tech and Media 🚀
Pioneering Leader and Change-Maker 💡
UF 40 Under 40 Young Alumni 🏆
Founder of Gators UNIDOS 🐊
Check out my work 👇
"I got student copies of the Sports Business Journal." 📖
SBJ I Factor presented by Allied Sports, features Chris Allphin, Executive VP at Elevate.
Allphin, a member of #SBJ's Forty Under 40 class of 2015, sat down with Bret McCormick to talk about his introduction into the sports industry, his evolution as a leader, and the importance of protecting the live experience in sports.
🎧: https://sbjsbd.biz/46Zneg3
An event that I always keep an eye out for, even though I'm not in the sporting industry. The team at Leaders in Sport always deliver and there are topics that can apply to other mediums too. The content is great!
However, for this post, I thought I would share how I think tech can help sports teams engage with their fanbase better (and by tech, I mean Salesforce...cut me some slack on the bias, I am a Salesforce consultant! 😁 )
The focus should be on how we convert the casual fans into fan-atics 🙌
Fan-atics spend more time and attention with their teams and communities more than the casual or light touch fan. This time and attention will convert to revenue naturally but it's upto us as teams to provide an experience that encourages inclusivity and keeps them coming back for more.
How can we move the needle? What would a casual fan on the fringe of being a fan-atic need to feel, see, hear and ultimately experience that will keep them spending time with our teams? Focus on this and the bottom line will take care of itself.
A unified platform is a MUST 👍
So many systems will be in a team's tech stack to try and provide this level of experience but we're dealing with one person, not several records of that person. Or at least that's what we should aim for.
Multiple databases and instances of that person can lead to a disjointed approach which isn't a great experience. How can we leverage tools such as Data Cloud to bring e-commerce, ticketing and match attendances to create one single profile of that fan in Salesforce?
It's the little things 🌟
An idea I've been playing around with is how we can use these tools to make the matchday experience better. What if, to the above point, we can create a single profile of the fan, join the ticketing system and marketing system, such as Marketing Cloud so when a fan scans their ticket, an email goes out to let them know where the nearest facilities are or bar to where they are sat? Or Text, if that's their preferred channel? Could these little experiences make a difference? 🤔
Side note on Sponsorship
Maybe a team or organisation would use Salesforce to manage Rights Holders and Sponsorships. In which case, I feel there is a gap for a company or ISV to provide a solution for these teams that sit on platform.
Great work again Leaders!
Left it a few hours since my post about the FA statement on the Wembley Arch. This was my 15th or so Leaders (thanks James (Jimmy) Worrall) and the event is in rude health. People now more enthused about face to face networking and being out and about.
I was representing three companies who obviously are very good to work with as they have a good product/service SEENTixserve and Fifty and people who know my style for intros and my network Øyvind Kvamme-VikIan Davis and Simon Eaton
However, I am a brand "partnership" person at heart and whisked myself off to the panel on "Sponsorship Room 101: What Brands hate about sports marketing" With the word "Sponsorship" nominated by Adam Warner the brand custodian of the "New Generation" Pepsi which was the campaign that I loved in my late teens when studying marketing I decided to show some "Bottle". After a very "tongue in cheek" exchange the word "Sponsorship" lives on which was very reassuring for the corporate design budget of the European Sponsorship Association (ESA) who also joined in the defence that England RU need tomorrow night! Very good hosting by the way as lots of interaction!
Then a quick getaway to the Headline Stage and I caught the interview on the European Super League which did go into Room 101 but is still asking to come out. The "new" European Super League positioning was that the domestic leagues would run alongside it rather than leading to club resignations from the top European Leagues .
I anticipate that UEFA and FIFA will continue to evolve club competitions and the Venture Capitalists will finally realise that money does not talk all the time.
Better experts than me on the ESL and a good listen is Phil Carling on this Unofficial Partner pod at the time when the news had just broken- https://lnkd.in/eeupBkX9#leadersWeek#sponsorship
Creating a thriving sports league requires more than just assembling top-tier talent on the field. Few individuals understand this as profoundly as Leigh Steinberg, who has been deeply involved with athletes, teams, and leagues in various sports for over half a century.
An NRFL Advisor, Leigh imparts invaluable insights into the intricacies of the sports industry, encompassing market trends, fan engagement, and other elements that the NRFL is harnessing to fuel its expansion and bolster the league's triumph.
Learn more about Leigh and the other executives, advisory board members, and strategic partners bringing the sport of rugby to mainstream America: https://lnkd.in/ew-D-ZaD
The charm of sporting events lies in their ability to bring people together and create collective memories. Starting in 2024, Taiwan's PTS+ has officially launched live streaming of sports events. Compared to other streaming platforms, PTS+ places a relative emphasis on promoting grassroots sports events in Taiwan and showcasing the current status of Taiwanese teams in international competitions. Unlike mainstream major events, these grassroots competitions receive less attention due to their relatively lower market value. However, these athletes have the potential to become stars in world-class competitions in the future. Perhaps this is one of the values of public service media. #WBSC ~ Here we come!
Can the Olympics unite Americans despite political differences? Discover how the Games can bring joy and togetherness for 16 days with insights from Kirk Wakefield, PhD, executive director of the Curb Center for Sales Strategy in Sports and Entertainment (Baylor S3E) program at the Hankamer School of Business. Learn more about his findings featured in the Forbes SportsMoney column here: https://lnkd.in/gx67RdSs
ICYMI: [Member Feature] Learn how the Seattle Sports Commission positions Seattle as a world-class sports destination, and how you can provide input on the road map for successful sports events that will influence our region for decades to come: https://bit.ly/3TGESj8
Broadcast Media Training | Contract Negotiation | Contract Review I People Connector | Charitable Board Member
1moÁndale amigos!