The latest Comscore data release heralds an important landmark for Future's Technology brands – we’ve achieved a three-year unbroken stint as the UK’s largest Technology News publisher, reaching 9.2M unique users in June.
What’s more, our individual sites, TechRadar and Tom's Guide consistently reach more tech enthusiasts in the UK than any other technology sites.
While any success generally requires a smile or two from fortune, Future's market-leading position has certainly been achieved by design rather than accident, so I hope you will forgive this moment of reflection.
Our objective at Future is to inform, educate and inspire people by connecting them with their passions. We do this through creating trusted, expert content and our strategy has been based upon uniting brands that enable us to reach this goal – aligning generalist brands with more niche brands so we can go deeper into specialist sectors.
Technology is no exception and we are intensely proud of our stable of market-leading brands.
TechRadar and T3 are what we think of as ‘legacy Future’ brands. They were bolstered through the acquisitions in 2018 of What Hi-Fi? and Purch, the latter bringing Tom's Guide and Tom's Hardware into the fold, while brands such as Android Central and Windows Central followed in 2019 from the Mobile Nations acquisition.
While our portfolio has been crafted carefully over time, with a helping hand from acquisitions, consumer technology is very much part of Future's organisational DNA – we began with one computing magazine (Amstrad Action) nearly 40 years ago in a small town in Somerset, England. So our recent success should be seen as the continuation of a long tradition, handed down through passionate hands, of understanding the needs of readers and ensuring that we serve them better than anyone else.
With Comscore we are looking through an exclusively digital lens, of course, but Future’s Technology brands remain a strong presence in print, with the UK’s best-selling computing title Computeractive, the multi-award winning T3 and the high-end audio bible What Hi-Fi? serving 200,000 readers a month. We also boast a number of enduringly successful events, such as The T3 Awards, The What Hi-Fi? Awards and The PC Pro Awards.
Success is not something that should be taken for granted and our passion is fuelled by an incredible depth of editorial talent that lives and breathes the same hopes and fears as our readers. Nobody can say what the media landscape will look like in three years’ time, but I have every confidence that if we continue to put our readers first then Future’s Technology brands will continue to engage passionate audiences, as they have done very effectively for nearly 40 years.
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Strategic B2B Marketing Executive | Expert in Product, Content & Performance Marketing | Driving Growth & Innovation in FinTech, HRTech, and Enterprise Tech
1moGo get 'em Ali!