George P Johnson Experience Marketing reposted this
About 2 weeks until #Paris2024 lights the torch. The best competition will be amongst athletes, but the marketers will be ready, too. Thanks, Frank, and PRWeek, for the conversation.
From fashion to athletics, the Paris Summer Games promise it all. But what often delivers for brands every four years are the unscripted moments. Read the analysis featuring MikeWorldWide’s Bret Werner, Praytell's Sean Flynn and Prosek Partners' Jon Schwartz.