"Indeed, what we’ve learned over the years is that cultural waves of change and market forces are often felt first by b-to-b event and trade show marketers." #AI #sustainability
George P Johnson Experience Marketing’s Post
More Relevant Posts
-
Eight Tips for Tackling AI and the Future of Events from the 2024 B-to-B Dream Team: Among standout topics that came up in hours of conversations with our B-to-B Dream Team honorees this year was the evolving workforce, AI adoption and sustainability that’s actually actionable. Indeed, what we’ve learned over the years is that cultural waves of change and market forces are often felt first by b-to-b event and trade show marketers. (Fun fact: In 2016, […] The post Eight Tips for Tackling AI and the Future of Events from the 2024 B-to-B Dream Team appeared first on Event Marketer.
Eight Expert Tips for Tackling AI and the Future of Events
eventmarketer.com
To view or add a comment, sign in
-
Advisor to C-Suite and investors in Technology, Information, Media and Events. Author and thought leader in the global events and exhibitions industry.
What does Gen AI mean for the events industry? https://lnkd.in/eFJgsbak There is no shortage of hype around AI, with 2024 billed as the year when the first major impacts will come to mainstream business. In this short article you will see that AI does pose some threats, but overall it is as a net positive for the events industry. It was heartening to see the sentiment at our recent roundtable in New York for leaders in integrated B2B, as well as events where there was a universal openness to exploiting AI. PE-backed and other leaders reported increased CapEx in 2024 to fund AI initiatives with the clear expectation strong ROI in the short term and beyond. As we highlighted with Exhibitions 3.0, winners in the events industry will be those that embrace new ways of working and use new metrics to measure performance, including predictive measures of performance and participant satisfaction. AI is the next tool in the continuing professionalisation of the events industry. It will enhance the value proposition for participants while also delivering benefits to organisers. Best placed are tech-forward and process-led organisers such as #Easyfairs, which have the same platform for every event as they test rapidly and roll out organization-wide. #eventprofs #privateequity #StephanForseilles #BarisOnay https://lnkd.in/e3swEyhA
What Does AI Mean for the Events Industry?
stax.com
To view or add a comment, sign in
-
The impact of AI on the events industry can enhance various aspects of event planning and execution. The use of AI in personalizing attendee experiences, improving event logistics, and optimizing marketing strategies provides organizers with significant opportunities. AI also raises potential challenges and ethical considerations associated with the widespread adoption of it in the events industry. Denzil Rankine explores these aspects on AI for events in detail. #privateequity #events #ai
Advisor to C-Suite and investors in Technology, Information, Media and Events. Author and thought leader in the global events and exhibitions industry.
What does Gen AI mean for the events industry? https://lnkd.in/eFJgsbak There is no shortage of hype around AI, with 2024 billed as the year when the first major impacts will come to mainstream business. In this short article you will see that AI does pose some threats, but overall it is as a net positive for the events industry. It was heartening to see the sentiment at our recent roundtable in New York for leaders in integrated B2B, as well as events where there was a universal openness to exploiting AI. PE-backed and other leaders reported increased CapEx in 2024 to fund AI initiatives with the clear expectation strong ROI in the short term and beyond. As we highlighted with Exhibitions 3.0, winners in the events industry will be those that embrace new ways of working and use new metrics to measure performance, including predictive measures of performance and participant satisfaction. AI is the next tool in the continuing professionalisation of the events industry. It will enhance the value proposition for participants while also delivering benefits to organisers. Best placed are tech-forward and process-led organisers such as #Easyfairs, which have the same platform for every event as they test rapidly and roll out organization-wide. #eventprofs #privateequity #StephanForseilles #BarisOnay https://lnkd.in/e3swEyhA
What Does AI Mean for the Events Industry?
stax.com
To view or add a comment, sign in
-
Event Management | Incentive Travel | Channel Partner Solutions | Employee Experience | Incentives | Customer Engagement & Loyalty
Advances in AI are changing the way we do business. See how #event marketers and designers can use AI-based tools to simplify routine tasks, create engaging experiences and gather real-time insights. Read more >> https://lnkd.in/g8EGK7rb
4 ways for event marketers to explore AI
itagroup.com
To view or add a comment, sign in
-
At #CL24, innovation strategist Shawn Kanungo urged event professionals to think bolder and innovate their models and practices in a world disrupted by generative AI. He said that face-to-face events are more important than ever, providing a platform for connection, branding, and community building. He also said that generative AI has changed the game for knowledge jobs, and the most valuable skill is the ability to narrate AI prompts. He encouraged the audience to experiment with generative AI tools to stay ahead of the curve. He also said that clients and stakeholders have higher expectations than ever, thanks to radical technological changes. By focusing on the human desires for storytelling, relationships, delight, and surprise, Kanungo said: “Big tech has taught us the frictionless experience. But they have sucked out the soul. You are in the business of soul.” Check this out: https://hubs.ly/Q02kvgbp0
Event Professionals ‘Are in the Business of Soul’
https://www.pcma.org
To view or add a comment, sign in
-
Exciting news! Norths Collective has declared 2024 as its "year of AI." 🔮 Embracing innovation and technology will pave the way for endless possibilities. Learn more about their vision at https://bit.ly/3UEMHaO. #AI #Innovation #TechnologyTransformation
Norths Collective sets 2024 as its "year of AI"
itnews.com.au
To view or add a comment, sign in
-
It appears inevitable that we will soon be downing in a sea of bland sameness with AI-"enhanced" event marketing. This story is a good example of why the human touch is so important. As we wrote about in our Skift Meetings Megatrends 2024 report, generative AI may be an incredibly useful tool for marketing events, but it can't (at least for now) replace human creativity. Thank you, Andrea Doyle, for the great coverage. #AI #EventProfs #marketing
Humans Triumph Over AI in Head-to-Head Competition
meetings.skift.com
To view or add a comment, sign in
-
AI Artificial Intelligence is no longer a distant concept... It's here, transforming every facet of our lives and businesses. Whether you're an AI enthusiast, a skeptic, or just curious about the buzz, there's no escaping its impact. Discover how streamGo has seamlessly integrated AI into our virtual event and webinar platform, enhancing the experience for attendees, presenters, and organisers alike.
Embracing AI in 2024 for Superior Online Events
streamgo.events
To view or add a comment, sign in
-
Research, Advisory & Analyst Relations @ Forrester for German, Austrian & Swiss HQ'd Technology and Consulting Companies
Are you embracing #AI as part of your #B2Bevent strategy? 87% of marketers told Forrester they were currently in learning mode, but adoption levels are set to explode this year as more marketers look to exploit the productivity, insight and audience experience benefits that AI can bring. In this blog post, Principal Analyst Conrad Mills looks at nine priority use cases across for marketers to focus on right now when it comes to AI for their events:
Marketers Must Embrace AI To Maximize B2B Event Success
https://www.forrester.com
To view or add a comment, sign in
-
AI is fake, but you can't fake events! According to Julius Solaris (which referred to a research by Freeman Company) 75% of Gen Z tends to trust brands more if they've met them in person during events. I've been in the event industry since 2011, witnessing its transformative journey. I recall the days when I had to convince people of the power of events; those days are long gone. Nowadays, it's evident—the future of marketing and sales lies in events. The AI revolution is phenomenal, don't get me wrong. I'm leveraging it on daily basis and we already use AI technology in our products. Moreover, I think that any professional has to adopt AI tools. However, let's not forget: we are still humans, and humans buy from humans. The ultimate space to connect with professionals and brands remains events. Julius Solaris couldn't have put it better - AI is fake, but you can't fake events. So much happened in the last 5 years: 2019 - Events were at their peak. 2020-2021 - The pandemic struck. 2022 - 50% COVID, travel restrictions, recovery 2023 - Things are going towards the right direction + the AI revolution 2024 - No doubt—events are among the top 2 sales and marketing channels. Considering this journey, the conclusion is clear: we've waited four years to reach 2024. Now it's on us to deliver!
To view or add a comment, sign in
60,234 followers