George P Johnson Experience Marketing reposted this
Is the Apple Vision Pro the future of #event #activation ? The Apple Vision Pro releases in Australia TODAY! #gpj #sydney had the chance to experience Apple’s newest immersive tech offering before its release. And while it had a few of our guinea pigs jumping with surprise, others took a more offensive strategy 👊🥋 This test run certainly piqued our interest for future experiences and could potentially elevate client brand activations in particular. What’s your take? Could we be seeing more of this type of tech at events? Don’t forget to read our recent Prepare for Impact report? Link: https://lnkd.in/gNkHYCfH We recently commissioned research to explore the role of experience marketing in the marketing mix, as well as the business and commercial impact experiences have. All the findings have now been captured in a report - Prepare For Impact: Do live experiences really drive business results? #applevisionpro #appleproducts #futuretech #spatialcomputing #technews #brandactivations #experientialevents #immersiveexperience
Glenn Whitehead, the Apple Vision Pro suits you well
Event Producer at George P Johnson | Founder at Trove Hospitality
1moSuper cool tech! I’d love to see a VR/AR headset that achieves a sense of immersion without the snorkel-goggle-fit. Sanitary concerns, as well as the extra hassle for people who style their hair or wear makeup, surely present a significant barrier to entry, especially for on-site activations.