Here’s the best playbook for DTC growth
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Here’s the best playbook for DTC growth
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50% of companies are hitting their revenue goals so far this year - according to new research by GTM Partners. Your job as a leader is to guide your team to better performance. If you’re not investing in #brand, #demand, and #customer expansion, you’ll be left behind because others are. I'm curious - Are investing in these areas? and are you hitting your targets? Check out this video where Bryan Brown goes over all the trends in #gtm (link in comments)
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DTC Head of Growth Strategist Leading Teams to Better CAC:LTV & MER Through P&L Lead Marketing | MBA | Co-Founder of The UK's #1 Fitness Brand Growth Agency Barbell Marketing [BBM] & E-comGrowth.com
Are you struggling to make a mark in the crowded DTC market?💡 Let's talk about differentiation, an often overlooked but powerful strategic tool. It’s all about identifying and communicating your unique value proposition - that one thing that separates you from your competitors. 1️⃣ Competition: Understand the strengths and weaknesses of your competitors. 2️⃣ Customers: Identify what truly matters to them. 3️⃣ Creative Input: Develop a compelling narrative around what makes you different. Perhaps it's time to step back and rethink. What sets you apart? After all, being different isn't just an option in the DTC space...it's a necessity! 💭
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✨️Selecting the appropriate business-level strategy—differentiation (a unique brand), cost leadership (low pricing), or focused differentiation (specific expertise)—is essential to winning in your industry. Consider your options, rivals, and industry when making your decision. ✨️ ✨️To draw in and keep clients, create a positive atmosphere around your approach, similar to Nike's branding or Amazon's effectiveness. Recall that the secret to success is a clear value proposition and constant adaptation! I'd be happy to hear more about your company and assist you in selecting the best course of action for long-term expansion. ✨️ #marketingstrategy #differentiation #Lowpricing #Uniqueness #marketingtips #MarketExpansion #businessgrowth #BusinessStrategies
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There is nothing more powerful than discipline strategy. What does that look like? Look for alignment. Aligning a brand's policies with their goals. Partnering with the right distributor to launch with an epic retailer. That retailer is where the brand's core customer shops. And yes, we leave space to be flexible and pivot. I love emergent strategy too... That is kind of like leaving space to be surprised and discover things. There is magic in that space. Yesterday there were some really big wins. The long game wins are the foundation for stepping forward and gaining market share. Let's go y'all. #salesleadership #sales #thewinsdontdefinesuccessthestrategydoes
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When developing positioning, we often to look at the market and competitors to define our window of opportunity. Don't forget to consider your ideal customers. Here's a couple questions to ask: 1. Who would get the most value out of this product or service? Explore adjacent categories and less obvious customers. You may find new opportunity. 2. What assumptions about your category currently exist in the minds of your customers? Being aligned with assumptions can be good or bad, depending if you're wanting to disrupt. It's not just about trying to carve out a tiny space relative to the competition that already exists. You need to be sure you understand what ideal customers value and be able to deliver well on that. #brandstrategy #positioning #customer
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Biggest challenge of a product launch 🚀 As a marketer, I’d highlight Product Differentiation as the major one. Clearly defining the Unique Selling Proposition (USP) and driving Innovation to set the product apart from the competition is both the most challenging and intriguing aspect of a new launch. Would love to hear more about your thoughts on this! #business #strategy #innovation
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The "ONE THING" you must get right for DTC success... What do you think it is? When I talk to founders it's clear they don't get it. In Zero-To-One Peter Thiel talks about his favorite contrarian question: "𝙒𝙝𝙖𝙩 𝙞𝙢𝙥𝙤𝙧𝙩𝙖𝙣𝙩 𝙩𝙧𝙪𝙩𝙝 𝙙𝙤 𝙫𝙚𝙧𝙮 𝙛𝙚𝙬 𝙥𝙚𝙤𝙥𝙡𝙚 𝙖𝙜𝙧𝙚𝙚 𝙬𝙞𝙩𝙝 𝙮𝙤𝙪 𝙤𝙣" This is my DTC marketing version of that question. Someone's answer tells me what they think is important from the customer's POV. Some common answers: → tracking and analytics → creative scripting → rebuy rates → time to nth purchase These aren't wrong, just incomplete. The "ONE THING" for DTC success is the core of your messaging that resonates with the market's desire... it's positioning. You can mess up so many things if your nail positioning, but if you mess it up, almost nothing else matters. ... 𝘞𝘩𝘢𝘵'𝘴 the ONE Thing?
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What is a solution that brands and 3PLs can use to stop return policy abuse and fraud? 👉 Check out our Co-Founder, Kyle Bertin's, interview with Storetasker for rich content on fraud, maximizing returns so everyone wins, and streamlining your returns process. Let's #returnbetter
8min of eComm wisdom from ops expert Kyle Bertin of Two Boxes 📦📦 We touch on: 📦 How DTC should brands setup their return operations? 🤔 Top industry return trends in DTC? 🗃️ Where Two Boxes fits into the operations stack Incredibly insightful - thanks for the chat!
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Join us LIVE! | Curious & Cuirky | Friday, May 17th | 8:15 AM PST Do you own a pair of ON running shoes, even if you’re not a runner? If you are launching a new product - what can ON teach us about disrupting a market using the Magnetic Effect of Focus? Register and join the conversation! https://lnkd.in/gbDHmVvq #Marketing #Innovation #Transformation #SupplyChain #OrganizationalLeadership
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Founder at Huecco Incubator | Empowering DTC brands through content funnels, qualified traffic and landing pages | Speaker
Our team has helped +100 DTC brands scale 🚀 This is the Nº1 thing to avoid…👇🏼 As a DTC brand growth can be VERY complicated. But if you only depend on 1 channel to grow… Then it's going to be EVEN HARDER! ❌ Relying on a singular revenue source is like putting all your eggs in one digital basket... Also growth is not linear in any of the online channels 📈 There can be some crazy peaks and valleys! Thats why having multiple revenue streams not only insulate your business against market fluctuations… But also amplify your growth potential! So remember, a diversified approach is not just a strategy… It’s a safeguard for the future. Don't let your precious project solely depend on ONE single channel! ✅
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