GUESS?, Inc.’s Post

What’s your favourite Pride campaign? Pride campaigns are a fantastic way for brands to connect with their consumers and show support for the LGBTQIA+ community. But, what do consumers actually want from these campaigns? Read our blog to find out more! https://t.ly/CQWuT #socialinsights #influencermarketingagency #pride #pridecampaigns

Get involved and help if you can

📣 CALLING DRINKS BRANDS! 📣 (And all brands really, but drinks is where I'm at, so...) Literally everyone, no matter the size of a business, advertises. Maybe not through an agency, but there will be marketers in your team. And! Some of them will be queer! Also also also - however you're communicating your brand, you will be speaking to queer people. We are in your audience. Fact. So. In case you've not come across it - I'd love to introduce Outvertising! Outvertising is a brilliant organisation that works to make the UK ad and marketing industries completely inclusive for LGBTQ+ people. Outvertising Live is coming up, but the team does super cool stuff all year round, too. Check out the LinkedIn page and website. So what? I'd really recommend encouraging people in your business to come along to Outvertising Live next month. The free half-day conference is for folks in the queer community, allies, and basically anyone who wants to see a better advertising and marketing industry. Not just when it comes to representation, but also through workplace policies, and in loads of other ways as well. AND! Do consider supporting the event! The sponsor deck is below, and packages start from £2k. I really, REALLY believe that advertising is powerful. It doesn't just reflect society, it can effect change too. Those of us who shape the messages that head out in the world have a responsibility to take this seriously and use it for good. Learning how to do that, from genuinely incredible creatives and thought leaders - and enabling others to do so - is an important part of seeing progress happen. SO GET INVOLVED! That's all :) (I'm not involved with Outvertising in any way, but I did go to Outvertising Live last year and I'm heading to it again next month. It's amazing!)

While some marketing tactics have become commonplace during Pride Month, true inclusivity requires a deeper and long-term commitment. 👉🏾Swipe to see our actionable tips for crafting impactful Pride Month campaigns that go beyond surface-level gestures. Want more insights? Read the full blog at this link, and let us know: Which brands do you think have successfully championed the LGBTQIA+ community and its history during Pride Month? https://lnkd.in/g_czVUiJ #PrideMonthMarketing #InclusiveMarketing #AuthenticStorytelling #LGBTQIARepresentation

Looking for events that are happening in the Metro this week that you probably will want to consider as you are growing your network ? 10/18 Six years in the making but the inaugural launch of the Iowa LGBTQ Chamber of Commerce is taking place 5-6:30p at Bubba 10/19 Girl Scouts of Greater Iowa's Cookies on Tap event is at the Iowa Tap Room 4:30-7:30p. Love cookies? Like beer? Might as well combine them to support Girl Scouts! 10/19 West Des Moines Chamber of Commerce monthly Rush Hour event at Urban Cellar 4-6pm. Last year at this event I took Jason Parkin's name tag and pretended to be him which was fun, until he joined our group and I found out I can't pull off Jason very well. Anyways, always a fantastic monthly event to connect with people and gives excuses to visit other local businesses. 10/19 Technology Association of Iowa and Involta's Tech Kernels is in Liberty this month at Field Day Brewing Co. 4-7pm. If you are over in the corridor and in the technology space then you should definitely be here. Plus, this is an event that I'm planning on attending so you get to see or meet me! 10/21 Moving to a new community is often difficult. If you are new to Des Moines the Greater Des Moines Partnership has their welcome to Des Moines 10:30a-12:30p at Howells Greenhouse and Pumpkin Patch. Take the family, meet fellow new people to the area, and have a blast doing it. Registration link is in the comments. 10/22 Variety - the Children's Charity of Iowa and The Loop DSM 3rd Annual Chili Cookoff takes place 12-2p at the side room of Iowa Tap. Money goes to support the children of Iowa. I still believe that there is still openings to enter your chili to win one of the categories. If not definitely stop out, bring the family, eat some chili, and support a great cause. #promotepeoplenotproducts #networking #dsmusa #events  #reppdesmoines #youngprofessionals #professionaldevelopment #jacobfromlinkedin #reppicr

As #PrideMonth2024 comes to an end, let’s remember to continuously celebrate and support the LGBTQIA+ community all year-round. At YLD, we are committed to creating an inclusive workplace and continuously strive to improve our support for the LGBTQIA+ community. We host regular learning sessions with our team, and together with community advocates we explore new ways to support the LGBTQIA+ community together. Let's keep the discussion going: How are you supporting the LGBTQIA+ community? Comment below! #PrideMonth #pride #inclusivity

Want to ensure the outdoors is inclusive for all? Check out these tips for how to become a better LGBTQIA+ ally outside & on the trail. https://buff.ly/3yXaPgz #PrideMonth #GreatOutdoorsMonth

Are you finding #PRIDE merchandise at your local retailers? Check out Target and Walmart's stance on #PRIDEMONTH and how they're recognizing the LGBTQIA+ Community 🌈 #LGBTQIA+ #Diversity #PRIDEMerchandise #Target #Walmart #TargetPride #WalmartPride #PrideAlways #WISE #WISEInsights 👇

Rainbow families, or families with LGBTQIA+ individuals, have traditionally been underrepresented in marketing. But the good news is, this is changing. We've compiled a list of five ads that include LGBTQIA+ representation in families. You can find the blog here: https://lnkd.in/eSAX4ai7 #InlcusiveMarketing #LGBTQMarketing #VisualRepresentation

Just a few more days left to apply to Print Magazine Awards 🏆 Looking forward to start reviewing the Citizen Design category, which will consider print and online campaigns designed to address and protect the lives and rights of the LGBTQIA+ community. Apply here 👉 https://lnkd.in/eKtx2mc9 #PrintMagazineAwards #CitizenDesign #DesignForChange #LGBTQIA #PrintAndDigital #SocialImpactDesign #EqualityInDesign #ApplyNow