Hae CPG’s Post

What comes to mind when you think of the start of the year? Maybe a certain New Year’s resolution? Or conquering #DryJanuary? Well, we’re not alone, brands are thinking the exact same things. See what I’m talking about in Quad's latest #DTC roundup below. 

I will be attending the Quirk's Media New York show starting TOMORROW, 7/17-7/18, with my Highlight teammates: Carly Shira, Nathan Curtis, Calista Corley, and Karina Peréz Carlson. Engaging with our current and prospective customers, hearing their feedback, and finding new ways to meet their needs is always a #highlight. Stop by booth 428 to connect with our team and discover our latest innovations! Make sure to attend our session: “Unleashing private-label potential with agile, authentic product insights”. With headlines like: “Why private-label brands are having their moment”, “Private label keeps setting records in 2023”, “Double-digit growth of private label continues”, “How private-label merchandise is reshaping retail” it’s clear that private-label merchandise is reshaping retail. Thoughtfully-created private labels can enhance a retailer’s equity, credibility, and long-term loyalty. Highlight CRO, Calista Corley, and Mandy Daneman, Director of Owned Brand and Product Insights at Target, are going to dive into a case study on the impact of private label innovation on retailers' relationships with consumers. #QuirksNY #PrivateLabel #MarketResearch #TeamHighlight #CustomerEngagement

BIPA's Valentine's Triumph! 💖 Last year, our client BIPA, an Austrian drug retail brand, stole hearts with a Swipe Quiz that led the Valentine's Day charge! Beyond the product rush, BIPA's strategic quiz was a beacon of delight, guiding customers through choices and reinforcing their unwavering commitment. The Results: 📈 +211% Newsletter Sign-ups ⏱️ 37 sec Engagement Time 🌟 +78% Unique Leads This campaign wasn't just a success; it solidified brand identity and fostered lasting loyalty. #RetailMarketing #SwipeQuiz #Gamification

Countdown to the New Year! 🎉 Time is ticking, but our deals are still hot! Visit yorkn.com and yorkn.ca now for an array of fantastic promotional products that'll skyrocket your brand visibility and leave a lasting impression. Don't miss out on ending the year on a high note - shop today! #NewYearDeals # PromotionalProducts #BrandVisibility"

🪞🪞Mirror, mirror on the wall, who was the fairest beauty brand of them all during Super Bowl?   You guessed it…CeraVe. This beauty brand strategically amped up sponsored products investment over the course of Super Bowl Sunday to support its iconic ad with Michael Cera.   Learn more about how brands are investing their sponsored products budgets in our 2024 Sponsored Products Benchmarks Report. 👀 ➡️Download now- https://lnkd.in/diZrMcXK   #sponsoredproducts #commercemedia #retailmedianetworks

BEAUTY PROFESSIONALS! If you are not leveraging Valentines Day in your marketing your MISSING! So many incredible ways to utilize what’s already there and personalize it to your business! Consumers crave customization/personalization! What profession are you in and are you leveraging Valentines Day? #valentinesday #marketingagency #beautyindustry #beautyprofessionals #marketingcampaign #socialmediamarketing

BEAUTY PROFESSIONALS! If you are not leveraging Valentines Day in your marketing your MISSING! So many incredible ways to utilize what’s already there and personalize it to your business! Consumers crave customization/personalization! What profession are you in and are you leveraging Valentines Day? #valentinesday #marketingagency #beautyindustry #beautyprofessionals #marketingcampaign #socialmediamarketing

Yesterday we sold out on Ulta.com… I know — it’s the week before Black Friday. We’re going to lose sales! We’re dissaponting our customers! Here’s why it happened, and why I think this the BEST outcome for us as a beauty brand. We launched our new Roller Rescue Soothing Serum less than 3 months ago! Every startup has costs and risk to manage. With this product we took a huge risk and made our 1st manufacturing run of 25,000 units. For us this was a huge investment. Typically we’d launch with only 10k units or less. The team was excited by the innovation, as it was our strongest formula ever with such a unique component — a stainless steel roller ball applicator. AND to top it all off it was only $19. Incredible value! Looking back you can say “wow if you were so bullish why didn’t you order more???” Well… sometimes as a business owner you are wrong! Imagine we bought 100,000 units and it was a flop? It’s impossible to predict success, but what’s amazing? Being successful and selling out twice as fast as expected. This product has sold out before we can keep up with demand. We expect a sold out period of about 30 days! Then we will see a huge spike in revenue this January. Sell outs aren’t fun, but if it’s due to a launch and immediate success! That’s a win! Consistent and frustrating sell outs? This isn’t what you want. Your retailers will be upset. Your team will be upset. And your clients will be upset. The lesson? Innovation in your product line will drive incredible success! AND with todays economic climate offering high quality products at affordable prices is a recipe for success 🎉

Tarte Cosmetics - You got me again!!!! 💄💰 If you are in the consumer business model- make the transactional experience Simple Exciting Frictionless Empowering Fast 24/7/365- No excuses- Set the Standards You’ll earn the respect & trust of your customer/client every time. Plus, they will send you referrals & recommend you for life. If your not selling, promoting or influencing on social media sites- DO IT! You’re missing out on more than you know. 🐝 #servantleadership #called #leadershipdevelopment #leadershipmindset #socialimpact #socialmedia #customerexperience

Enhance your salon’s reputation. DM us to get started! 🌟 Monitor and improve online reviews easily. #ReputationManagement #SalonSuccess #HairSalon #BeautyBiz #SalonTools #SalonManagement #SalonTech #SalonMarketing #OmahaSalons #HairBraiding #BeautyIndustry #DigitalMarketing #AppointmentBooking #SocialMediaManagement #CustomerEngagement #SalonGrowth