Hearst Magazines’ Post

We work closely with our cinemas and media partners to unlock commercial opportunities for brands to be at the heart of the cultural moments that grip the nation. What’s great about cinema is that you can already tell in advance where those moments are likely to happen, and when. So, it’s great to see film mentioned so many times in this Campaign Magazine UK article, giving credence to what we have been saying. Becky Akers says that ‘A key cultural moment this summer has been the release of #barbiethemovie. In an incredibly smart and savvy move by Warner Bros. Entertainment and Mattel, Inc. they unlocked countless brand collabs spanning everything from dating apps and popcorn to beauty and fashion, driving hype and visibility around the release. For me, there are two things that make a collab a cultural hit: one, a point of tension – without this, it’s vanilla; two, authenticity, bringing something to life in a way that is bang-on for both brands. It’s been a month of pink, and whether you were into it or not, you couldn’t miss it…” I also love Nishma Patel Robb’s observations that this summer has been led with female content with Barbie, Beyonce and Taylor Swift’s sell-out tours and of course, the World Cup. My advice to anyone who wants to be part of the key moments is to plan ahead - the brands who booked our spots early certainly reaped the benefits of this record breaking summer. Digital Cinema Media | Matt Barker, Louise Hayward, Jo Arden, Dan Plant, Dino Myers-Lamptey, Mel Arrow, Kim Lawrie, WACL (Women in Advertising & Communications Leadership )

When I was 22 I worked in one of the world's largest ad agencies, based in London. I had fought my way onto their graduate program and was living the beginnings of a career that I still follow today. We had a 5 storey building on Great Portland Street and on the ground floor we had our very own coffee shop. It was like walking onto the set of Mad Men but adapted for the modern age. Creativity, coffee, films shoots, models and dinners with clients in hidden London restaurants at £200 a head. I loved it. But there was one woman in my first year who broke my heart. I will never forget her. She was the only person professionally who has ever made me cry. I never allowed anyone to do so after that day. I can't remember her exact words except that she told me I would never amount to anything in the industry. It was based on a petty mistake on my first video editing brief on the agencies largest client (which she hadn't been allowed to run.) I stood in the stairway and called my dad. He told me to never allow someone else to impact my energy or my potential. That jealousy "is rife in life" and that being able to tell the difference between feedback and frustration is a key skill set. I went about mastering it. I have met a lot of difficult people in my career but many more wonderful ones. Somehow that woman often comes back to my thoughts. I wonder where she is and if she has ever spotted me not "amounting to nothing." It doesn't matter really of course, but I can't help hoping that she might. Purely on behalf of the younger me crying in a fire escape staircase hoping she was wrong. Words have a magical form. They are made up of emotion and action. Treat them carefully and when their emotion hurts, use their action to spur you on. Onwards... to dreams and destiny and stages in pink dresses. #inspiringleadership #femaleleader #empathy #wpp #stage #dream #win #goals #inspire

In the age of digi empires, there's something so lovely about getting a letter or a card through the post. Or, as a Millennial, am I just 'too old school'? I still buy birthday, thinking of you, get well, baby, wedding, condolence, thank you and I love you cards (my favourite) and send them to those who may appreciate them and maybe even to those who may not.... I can't help myself 🙃. There is something about the power of the written word, seeing the handwriting and of course, the design of the card that I love. For me it's a ritual. Picking the card. Thinking of the person. Drafting the message. Sending them my well wishes. And hoping that it makes them smile. Because surely that's what this world needs? More shiny, happy, people, holding hands... And of course, more love. What are your thoughts on writing of letters and cards? The below campaign by the Australian Post is just gorgeous. Do you like it? And do you still write letters, cards or even postcards from your holiday gateway with the message 'Wish you were here'? Would love to know. #famouscampaigns #goodwriting #connection

Some gems here.

What are some of your thoughts on the representation and visibility of Asian Aussies in media, entertainment and the creative spaces in Australia? Do you agree with the sentiments presented in this piece? #representationmatters #representation #creative

It’s okay to be a little different. Valiant Lady, the second ship to join the disruptive Virgin Voyages fleet, sailed into Nassau on Monday. You can imagine our excitement! In addition to embracing powerhouse red as its signature colour, the adults-only Virgin Voyages brand is a seaworthy representation of the fun, personality, and glamour of all things Virgin, where doing things differently is the gold (or red) standard. Here are four ideas you can borrow from this dynamic multinational conglomerate to get some attention by doing something different: - Forge unexpected partnerships - Borrow strategies from other industries - Update your technology - Start or embrace a new trend Stay relevant by staying true to your business ethos and continually trying new things to set your company apart from similar entities in your industry. 🥂 Cheers to your success! P.S. This mermaid is everything!! ❤️🧜🏾♀️✨ #publicrelations #marketing #communications #communicationsstrategy #publicity #innovation #virgin #virginvoyages

Throwback to the UK Creative Festival where we had great conversations about the current dynamics of the creative industry & how can we push it in the right direction 🙌 Here’s some thoughts + key outtakes on moving forward to shift policies & encourage positive change - as creatives, for creatives 👇 - A bigger job is needed collectively to drive impact. We need to apply collaborative effort between different creative sectors in practice. - At least in the UK, we are in midst of a creative crisis & need to do more to represent ourselves in the government. No existing leaders from creative background is an issue. - Creatives & organisations on ALL LEVELS need to choose to do better - Create more career support, especially focusing on easing the path into the industry for people from marginalised and underrepresented backgrounds Thoughts? 💭 Drop them in the comments 👇 Haydn Corrodus Dane Baptiste Saatchi & Saatchi #creativeindustries #changethesystem #socialequity

📢 Join Us in Revitalizing the Entertainment Industry! 🎬 The entertainment industry is at a critical juncture, facing unprecedented job losses and challenges due to economic pressures, technological disruptions, and shifting consumer preferences. As someone deeply invested in this industry since making my first film at age 10, I am spearheading a petition to advocate for policies that will restore production jobs and support industry professionals. We Need Your Expertise and Support! 🔹 Lobbyists: Your skills are crucial in driving legislative changes and rallying support for our cause. Help us craft and promote policies that will bring meaningful change to the industry. 🔹 Entertainment Leaders: Your leadership and influence can help us build a strong coalition to advocate for job creation and sustainable industry practices. Your voice can make a significant impact. 🔹 Press Professionals: Amplify our message and raise awareness about the urgent need for action. Your coverage can help us reach a broader audience and gain critical support. How You Can Get Involved: 1. **Sign and Share the Petition**: Add your name to show support and share it within your network. https://chng.it/bhPQmKPf5B 2. Connect with Us: Reach out if you’re interested in collaborating or have insights to share. Together, we can drive the change needed to revive our industry. 3. Spread the Word: Help us gain traction by sharing this post with your connections and encouraging others to get involved. Let’s unite to restore the vibrancy of the entertainment industry and create a sustainable future for all of us. Thank you for your support! #EntertainmentIndustry #SupportLocalJobs #LobbyingForChange #IndustryLeadership #PressCoverage #PetitionForChange

The 71st Cannes Lions International Festival of Creativity concluded with the penultimate awards night. The awards were presented for the Film Lions, Glass: The Lions for Change, Sustainable Development Goals Lions, The Dan Wieden Titanium Lion, and The Cannes Lions Grand Prix for Good categories. Special awards were also announced to demonstrate Cannes Lions' dedication towards transparent and accurate results. Creative Company of the Year : 1. WPP 2. Omnicom Media Group 3. Interpublic Group (IPG) Network of the Year : 1. Ogilvy 2. Publicis Worldwide 3. DDB Worldwide Independent Network of the Year : 1. Rethink 2. Edelman 3. Serviceplan Group Agenturgruppe Agency of the Year : 1. Publicis Conseil, Paris, France 2. Rethink, Toronto, Canada 3. Ogilvy, New York, United States Independent Agency of the Year : 1. Rethink, Toronto, Canada 2. Edelman, London, United Kingdom 3. Klick Health, Toronto, Canada Palme d'Or : SMUGGLER, United States Creative Brand of the Year : 1. The Coca-Cola Company 2. The HEINEKEN Company 3. Apple Wieden + Kennedy | Superette | DoorDash | Marcel, Paris | Orange | The Monkeys | Accenture Song | Sydney Opera House | Ogilvy Singapore | Vaseline | Publicis Conseil Paris | Renault Group | INNOCEAN Berlin | Reporters Without Borders (RSF) Congratulations to all the winners! #Creativity #CannesLions #Advertising #Winners #Adtechtoday

A thoroughly enjoyable evening bumping into old acquaintances on Chancery Lane and listening to Saatchi & Saatchi's Richard Huntingdon rattle through the headlines of their latest WTF research, this time shedding light on the issues faced by the UK's Heartland (their description of the income earning and tax paying middle class). Too many insights to list them all here (go seek it out yourself!) but some valuable outtakes... The middle class are not a joke, they are often your most valuable consumer. They may be more financially resilient than others but they are having to be more imaginative to maintain their lifestyle so brands would do well to reinforce perceptions of value. Their spending constraints can be overcome if your brand helps feed one of their passions. And maybe it's time to make brands aspirational again and rediscover their roles in delivering the lifestyles people seek. Lots of food for thought for a media planner like me...not least how can your channel and context choices better communicate true value to the people who often make a disproportionate contribution to brand revenues?