Hearst Magazines’ Post

Sign up for this! It's a short and useful session on Attention, Frequency and why you need both in #OOH. Some top tips on creative too - sign-up link in the comments of below post 👇

Watch the replay of the webinar presenting “First Class Advertising - The Enduring Magic of Airports”, JCDecaux latest international airport research. This comprehensive study, carried out by Ipsos provides an updated perspective on air passenger profiles, their relationship with the airport environment and their perception of advertising within airports.

The perfect awards entry is possible according to Dom Kozak, Head of Programmatic at JCDecaux and one of the judges at the pDOOH Live Awards. He explains why crafting an engaging narrative and understanding the entry criteria are just a couple of ways you can achieve successful awards entries. More information on these top tips and how to enter the pDOOH Live Awards are in the comments

I do not like American Football... sorry... no time to sit for 4 hours to see about 15 minutes of actual play... But the Super Bowl is another species in itself. For years, wherever I was in the world, I would try to be on time to watch the half time ads. Except for a few disappointing years, it never fails to showcase what truly creative minds can imagine. Every year, this event brings me to also remember to be on the lookout for the best ads in the world from the CLIO Awards. Have you heard of the CLIO Awards? Very few, even in advertising circles here in the US know about it... CLIO is a world organisation that evaluates ads, campaigns, agencies, etc. and names winners every year for as long as I can remember. If you like beauty, creativity and outright geniality... Go to their website to see the amazing and beautiful ads actual talented and creative geniuses from around the world put out... you will not see anything subpar. Site: Https://clios.com/awards/ Let me know what you think. 😎 #clio #clioawards #advertising #commercial #sales #marketing #creativity

What a great start to a Tuesday, with a terrific session from Transport for London hosted by Wavemaker Emma S. set the science to TfL’s past achievements & future expectations. Follow by John Pizzamiglio who laid out a really interesting view & positive approach on TfL’s contribution to driving the sector forward, & moving the dial, which lies at the heart of the strategic approach to contracts. And finally, Chris Reader who let his passion for TfL shine through as they look to future contracts to be true integrated partnership/s across a world class estate, driving growth & influence with the world’s most valuable audience…. Perfectly said….. The icing on the cake was seeing so many familiar industry faces in one room… Diversiffi Media Media is a global independent commercialisation and business development agency, recognised for building & monetising assets through digital OOH networks, digital transformation, dynamic content & brokering commercial partnerships In partnership with The Out of Home Media Consultancy #assetmanagement #landlords #commercialproperty #municipalities #retail #inhousing #realeatate #adtech # #commercialservices #mallowners #revenues #dooh #doohadvertising #partnerships #business #creativity #sustainable #globaladvertising #electricvehiclecharging #sustainability #electricvehicle #community #data #retail

FYI: Magna Boosts U.S. Ad Outlook For 2023, 2024; OOH to grow 4.2% in 2023 and 5.2% in 2024 (MediaPost): by Joe Mandese. “Six months ago, the media industry was bracing for recession," noted Magna Executive Vice President of Global Marketing Intelligence Vincent Létang, adding, "but advertisers kept calm and continued to support their brands and sales through media investment." Following consecutive quarters of "stagnation," Létang characterized an ad-growth rebound beginning in the second quarter […] #DOOH #digitalbillboards #digitalsignage

FYI: Magna Boosts U.S. Ad Outlook For 2023, 2024; OOH to grow 4.2% in 2023 and 5.2% in 2024 (MediaPost): by Joe Mandese. “Six months ago, the media industry was bracing for recession," noted Magna Executive Vice President of Global Marketing Intelligence Vincent Létang, adding, "but advertisers kept calm and continued to support their brands and sales through media investment." Following consecutive quarters of "stagnation," Létang characterized an ad-growth rebound beginning in the second quarter […] #DOOH #digitalbillboards #digitalsignage

Our Chief Transformation Officer, Sue Unerman, shared her insights this week with Campaign Magazine UK on why the UK ad game needs a global perspective. From Gen Z's global outlook to tapping into worldwide talent for innovation, and steering clear of tribalism—it's all in there! 🌍💬 Check out Sue's take on the ever-evolving ad industry and why thinking beyond borders is the key to unlocking innovation and growth. 🚀 Read the full article here 👉https://bit.ly/3FWOS16 #GlobalAdInsights #InnovationUnleashed #BreakThroughThinking #NewCommunicationsEconomy

Last week at Advertising Week Europe, there was a lot of conversation about inclusive advertising being the future of advertising. Innovation, accessibility, and brands cultivating brave partnerships were just some of the key messages industry leaders urged us to take forward. So amidst the murmurs of DEI losing its momentum, what I heard is that DEI is here to stay. In 2024, DEI underpins the creative industry and is now an expectation, not a nice-to-have. Here are some key sound bites I took away: ‘We have to cut through the noise’ — Elizabeth Anyaegbuna ‘I know that having a diverse team is going to make our pitches better and in turn, win over clients, so it’s critical for business’ — Heather Blundell ‘If you’re anti-woke or resisting change, ask yourself why you want things to stay the same' — Munroe Bergdorf ‘Think progress over perfection’ — Henrietta Corley 'Always frame it as something exciting, a change to make creative work more disruptive. That in turn will make a return on inclusion and ensure a return on investment’ — Katy Talikowska ‘DEI has almost become this facade to fix things that were visible but what about the internal problems? Are your teams diverse? There’s rice at home!’ — Irene Agbontaen Read more: https://lnkd.in/erTEXwpF #Advertising #DEI

To celebrate the launch of our upcoming guide REFRAME: Accessible Advertising, we’re showcasing some of the best accessible advertising from industry leading brands. Next up it's Mastercard with 'Spotlight' https://hubs.la/Q026HDm00 How do you like the use of audio description in this ad? Comment below ⬇️ #AccessibleAdvertising #AudioDescription