IBC - International Broadcasting Convention’s Post

It’s a mere 13 weeks until CES 2024. That’s a blip in time in the world of trade show preparation. Peter Girard reviews what should be prioritized in your CES media strategy on the Caster Communications blog this week. #CES #CES2024 #mediarelations #PR #socialmedia #tradeshows

Loved this summary of MWC Las Vegas by Mobile World Live. Key Topics: 📱 The opportunity afforded by Openess and Open-RAN 💼 Exploring the business and enterprise side of 5G, including network slicing and fixed wireless 👩⚖️ Considering the impact of regulation and political decision-making 🤖 Thinking about generative AI and AI adoption: a key takeaway here is that it is mostly being used for chatbots BUT the biggest value is to be found in network optimization 💕 The importance of valuing connectivity and infrastructure and how much we rely on it for our everyday lives #mwc23 #AI #connectivity #networkoptimization #mobile #telecoms #networkplanning

Brace yourselves, but as of this week, CES is less than 90 days away. For our latest blog, our director of account services, Peter Girard breaks down why CES show preparations need to start now in order for companies to stand out and cut through the clutter. Are you already talking about your strategy for what might be one of the largest consumer electronic shows of record according to the Consumer Technology Association? With a projected attendance of over 130k, how far along are you on your show strategy? https://lnkd.in/er_zk2vz #CES #CES2024 #consumerelectronicsshow #PRprep #showstrategy #inpersonevents

Can’t wait to get back to NAB and talk about all the advancements we have made in content delivery and real time analytics. If you are in Vegas and want to talk please do get in touch. #nab2024 #livestreaming #realtimeanalytics #system73

Learn how I created a lane where there was no blueprint for virtual event production in 2020? Read the full article: From Soap Hobbyist to Virtual Event Pioneer ▸ https://lttr.ai/AHU9H #VirtualEventProduction #Smallbusiness #Businesstech #LargeGroupFacilitation #smallbusiness #businesstech

Why would you ever use a robot cowboy dinosaur in an advertisement about 3D printing? It has nothing to do with what we offer, but that doesn't matter. Sarah asked us to bring ideas to the table for ads we could put in the MMX program. This was one of the ideas I came up with, and AI helped me generate the image. I've learned a lot about marketing and sales over the years. When it comes to an advertisement or presence at a trade show the worst thing you can do is blend in and not get noticed. This idea really settled in my mind after listening through 'Purple Cow' by Seth Godin. It talks about standing out from the crowd at all costs. Even if that means being a little weird. If you saw a Purple Cow on a road trip, you would have to stop and look at it. You'd tell your friends about it. You might even try to call the farmer who owns the cow to ask about it. Flipping through the program, you'll find lots of black, gray, and beige colors. You'll find lots of text about companies who offer high quality stuff at a great price. I'm happy with how it turned out, and a handful of people stopped by the booth to say how much they liked the ad. If you're struggling with marketing, maybe it's time to stand out at all costs, even if it's a little uncomfortable. Embrace the 🐄

If you are interested in digital identity and how it can be implemented take a few minutes to watch this demo by Marta. Give the customer the choice of how to identify themselves. Choose Voice or face biometrics depending on the circumstances. #JustBeYou #voicebiometrics #facebiometrics #identity

Registrations have officially begun at ET iStream Congress. 🌟 We're here and geared up for an exciting event ahead! Buckle up for a day filled with innovation, and insights! Know more: https://bit.ly/4aYKGw9 #ETiStreamCongress #StreamingRevolution #FutureOfStreaming #OTTInsights #ETiStream #AudioStreaming #InfluencerMarketing #DigitalVideo #Monetization

Fantastic to see Connect iT winning at #Cabsat yesterday! What is it? A greatly simplified deployment for managing live media flows over the internet and cloud (SRT/RIST etc) #netinsight #media #workflow

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