IMPACT Weekly Magazine’s Post

Dentsu 2024 Media Trends Report was published today! Take a look, it's exciting news. This relates to the current trends towards...generative AI, Monetization & Integrity Economics. #generativeAI #generativesearch #creativityreimagined

2024 is right around the corner! Join our webinar on Oct. 12 or download the report

🚀 Exciting Times Ahead! 🚀 dentsu has unveiled its much-anticipated 14th annual Media Trends report - "The Pace of Progress: 2024 Media Trends." 📈 This year, we've delved deep into the evolving landscape of media, harnessing the expertise of our very own Carat, dentsu X, and iProspect agencies, as well as insights from over 350 media marketers. 🧠💡 Here's what you can't afford to miss: 🌟 Generative AI Takes Center Stage: Prepare to be astounded as generative AI revolutionizes the game. With 91% of CMOs seeing it as the future, and 78% of consumers onboard, it's not just a trend; it's a game-changer! From supercharging search and creativity to redefining media planning and production, generative AI is propelling media effectiveness to new heights. 🚀 The Race to Monetization: The tech platform arena is heating up! In 2024, the competition will be fierce as platforms race to better monetize their services. This economic drive will lead to platforms safeguarding their data, understanding users on a whole new level, and enhancing their advertising offerings. Brace yourselves for innovative ways of working. 🌍 Integrity Economics: In a world grappling with societal polarization and a climate emergency, it's not just about the bottom line. Brands must focus on sustainable contributions to society. Building carbon-efficient, diverse, and safe online spaces for people and brands will be at the heart of success in the year ahead. But that's not all! Each of these trends is explored in-depth within our report, complete with actionable insights and takeaways tailored for marketers and brands. 📊💼 Now, it's your turn to seize the future of media. Dive into the full report and discover how these trends can supercharge your campaigns, reshape your strategies, and drive success in 2024 and beyond. 🚀🌐 Ready to lead the way in media innovation? Read the full report now: https://lnkd.in/d2rQ844S #MediaTrends #2024Trends #Innovation #Marketing #dentsu #DigitalTransformation

Top read for the day candidate (it’s still early): I really think that social media strategy is something to watch closely right now in context of SEO. Search Engines won’t stay put and a website’s social signals seem like a good candidate for increased weighting given the current AI disruption. I also think channels will continue to enmesh and that creating a strong brand cohesiveness and advanced audience/customer segmenting should be on marketer’s agendas. Hot take: i wouldn’t be surprised to start seeing new buzzwords for holistic strategies pop up, but the fundamentals will be same: have a strong brand, drive the right traffic a page (paid media and SEO), engage with users on social, leverage conversion data to optimize and mine for audience insights. #socialemediamarketing #marketing #seostrategy #seo

Integrity Economics en "Brands can implement their carbon media efficiency strategies and better align business effectiveness with sustainability through new solutions in 2024."  CSR wordt een keihard onderdeel van je marketing- en communicatiestrategie in 2024.

Professionals must embrace digital literacy, stay updated on the latest digital tools, technologies, and trends. This includes understanding social media platforms, analytics tools, automation software, and emerging communication channels. By developing strong digital literacy, professionals can effectively navigate the evolving media landscape and leverage digital platforms to reach their target audiences. #businessgrowth #strategy #stageafrica #howwestage

#partnerpost Omnicom Media Group's Global Head of Strategic Engagement, Chris Stephenson, will take to the stage at this year's Most Contagious event to discuss; 'The Next Five Years: Lessons for Today from the Future of Media.' "I'm excited to share Omnicom Media Group's exclusive research at Most Contagious 2023. Our research showcases projections for time-spent with media globally, over the next five years. We explore the lessons from tomorrow that are impacting marketing today. So much is changing, but with a little foresight we can all embrace with confidence the opportunities for transformation." OMG will take attendees on a journey into the near future to prepare for half a decade of accelerating change and equip viewers to thrive in a transforming world. #BeOMG #MostContagious #Transformation

Reminder to register for our webinar on ESG Topics and Metrics for IT on August 1st at 11:00am EST. Introduction to the 240 IT-tailored topics and metrics and how to use them for targeting, prioritizing, measuring and reporting. Featuring SustainableIT Research Principal Rick Pastore. Register Here: https://lnkd.in/euEYNWqg #sustainability #ESG #technology

Insightful, spot on piece about how the role of the media agency (its’ talent, capabilities and strategic services) needs to evolve by Ailsa Buckley at my old stomping ground Havas Media UK. Ailsa’s POV about the changing strategic support that a CMO needs is spot on. That said to be trusted advisors, media (in fact all) agencies do need to re build trust and shake off their reputation as transactional and margin obsessed. They also need to think far broader than media & advertising and really understand how the overall marketing department and strategy operates… This is as good a roadmap as any for those leading media agencies. I’d love to see more succeed as CvE - Marketing Consultancy in our consulting with global brands we hear CMO’s say every week that they: 1) feel like they have to take back control of technology, data and audience planning 2) want strategic partners that truly understand their business and how they generate more revenue and profit 3) have to move faster to embrace automation/AI to improve both the quality and efficiency of the work. Great read Ailsa. https://lnkd.in/gPRwgsG7

The marketing and media landscape is undergoing a seismic transformation, propelled by shifting consumer behaviours, emergent technologies, and evolving business paradigms. To flourish amidst this dynamic milieu, agencies must undergo profound reinvention. So, what does it take to reshape a global network of agencies amidst unprecedented challenges and opportunities? In a compelling dialogue with IMPACT, Jean Lin, William Swayne, and Harsha Razdan plunge into the network’s odyssey of crafting a visionary future, anchored on four bedrock pillars: AI, Sustainability, Creativity & Innovation, and Client Obsession. They unveil dentsu's agile response to clients' evolving needs, its fearless embrace of innovation and technology, and its cultivation of a culture steeped in trust and empowerment across diverse teams. Likewise, they chart the course ahead, tackling forthcoming challenges with unyielding confidence and adaptability. Curious about how dentsu is reshaping the industry landscape and igniting sincere impact for its clients, partners, and society at large? Don't miss this interview. Click below to access the narrative of ‘Building a New dentsu’ by the visionaries themselves. Read here: https://lnkd.in/gPdWxPVP || IMPACT Weekly Magazine || Neeta Nair || || Kartik Iyer || Narayan Devanathan || Simi Sabhaney || Sujit Vaidya || Amit Wadhwa || Anita Kotwani || Anubhav Sonthalia || Santosh Gannavarapu || Shalinee Kulshreshtha || Unmesh Pawar || Manavendra Davar || Sapna Arora || || Anindita Sarkar || Alifiya Hirani || Prerna Sagvekar || Lubna Surti ||