The countdown is on! Next week we'll be at MAD//FEST LONDON for the very first time co-hosting the dentsu agency lounge with our sister brands ✨ #dentsuatMADFest
iProspect’s Post
More Relevant Posts
-
Head of Strategic Partnerships at OgilvyOne. Follow me to navigate marketing-tech intersection to empower marketers in the AI age.
When you understand that 70% of the success of a campaign comes from the creative aspect, you work with WPP. When you realize that you need to integrate creativity and tech to deliver the creativity, you work with Ogilvy One.
📣 WPP wins most creative company at Cannes Lions International Festival of Creativity 🏆 🎉👇 https://ow.ly/yPUa50SnxJ0 Congratulations to Ogilvy for being named Creative Network of the Year and The Coca-Cola Company for winning Creative Brand of the Year, supported by its global marketing partner WPP Open X 👏 Thank you to our people, clients and partners for your extraordinary creativity ✨ 160 Lions in total: 1 Titanium, 6 Grand Prix, 27 Gold, 43 Silver, 83 Bronze #WPPCannes #CannesLions
WPP wins most Creative Company at Cannes Lions 2024
To view or add a comment, sign in
-
Remember the impressive promo post about #dogs & Publicis Media I made some time ago? If you're curious and like to see the full length of the promotional video on IG you can check it out down below! (Btw there is a 4k version of the IG promo trailer on that channel, too. if you love to, revisit it in higher quality) Btw, we aren't just doing funny videos. There's serious business (serious and good of course!) too, check out Publicis Media and Publicis Media Germany's hiring profiles. You'll certainly find something of interest here. Long talk, now check https://lnkd.in/erPzVKb5
Pawfect Adventure - PreRelease - Publicis Media
https://www.youtube.com/
To view or add a comment, sign in
-
How cuteeeeeee 🩷😭 Publicis Groupe agencies definitely did their thing executing such a dope partnership!! From the alignment of the new Mean Girls movie coming out next year, to the timing for Black Friday and the reuniting the cast within the commercial! There are so many points to hit on here. This is truly what it looks like to execute a strategy and creative briefs. We love to see it! Pass that Dutch!! 🤣🤣👩🏾💻👩🏾💻👩🏾💻👩🏾💻 #meangirls #walmartdeals #marketingstrategy
To view or add a comment, sign in
-
Thank you Festival of Media for an amazing opportunity to be a part of the judging panel for the 2024 awards! After reading countless global entries, scoring them, watching case study videos over six hours, and having a spirited dialogue on brand work, here is what I took away: 1. There is an art to debating with people - It's a conversational sparring match in which intellectual intentions yield respectful disagreements and civil resolutions. 2. Human truths add meaning to lifeless products - Not every product from a brand has a needed purpose in our lives. The products aren't the star of the lifestyle show we all individually star in ("Previously on Being Me") and often need an injection of humanity to make it make sense. 3. Internal bias is a reflection of our absorbed experiences - That voice inside your head, the internal dialogue and debate you have within yourself to be heard, to be right, to be loudest, to be fastest, to be better, to be smarter, CONSTANTLY needs to be checked. Shelving my psychological proclivities in place of the actual definition of the award category being judged and listening to my gut instinct when it comes to inclusivity and marginalized experiences being catapulted into the mainstream via advertising. 4. The global outlook on life > the local lens on life - In other parts of the world, brands show up in a way that replaces or challenges the government. They provide philanthropic solutions for those with no way forward or connect people to possibilities that change the immediate quality of their lives. Thank you Leah Mellard for the coordination throughout the entire process! #wavemaker #awards #media #judge #panel #creative
Another superb Festival of Media Global Awards judging session took place as our leading industry experts deliberated over which campaigns should be crowned this years winners. Find out who has secured gold, silver and bronze at the ceremony taking place at Wavemaker, Sea Containers House. Get your complimentary ticket here: https://lnkd.in/eubmEQJc Thank you judges! Kimberly Phan, Kristin Oliver, Luis Pedro Estrada, Jonathan Gipson, Will Wiseman, Yvonne Gerald, Taslim Okunola, Barbara Toscano, Cobi Zhang, Lindsay Garfinkle, Esther (ET) Franklin, Matthew Mansour, Jesús Benitez
To view or add a comment, sign in
-
-
#OnTheRadar today: - Clean Creatives South Africa has announced its The SA F-list 2023 report, listing 41 local ad and PR agencies working with fossil fuel companies. [Stephen Horn] - AB InBev has appointed Promise Agency as its agency of record for Castle Double Malt. [Nic Kostouros] - Nick Liatos has joined Midnight as its first associate partner — creative innovation. - Two senior promotions at EssenceMediacom SA are Brian Muguto as chief strategy and product innovation officer, and Michelle Fourie as managing partner of client growth. - The House of Brave, part of Brave Group, has refreshed its brand CI to emphasise its independent status as a majority black-owned SA marketing and brand communication agency. [Musa Kalenga] - UniWorld Group and Two Tone Global have announced a strategic partnership to launch UWG Africa. - Clockwork’s What You Can’t Not Know in 2024 unpacks the marketing landscape’s latest developments, current trends and what to expect in 2024. [Daniela White] - According to Nielsen, over 450 brands allocated ad spend to broadcaster SuperSport’s channels in 2022 alone, with that cumulative spend totalling +R2.4bn in terms of media-rated ad spend off rate card — an example and reminder of the commercial value of sport in SA. [Van Zyl Jacobs CA(SA)] - In the latest set of Moya Rewards Quiz (Moya Quiz) graphs, we find out more about face care habits from South Africans in the main market. [iMali Quiz (Moya Quiz Operator) - The 45th annual Loerie Awards was held at Cape Town City Hall last week, with agencies and clients in attendance. - The Institute of Marketing Management (IMM) invites all marketing industry role players to submit nominations for the different categories for the 2023 IMM Marketing Excellence Awards. - Changes are being introduced to the WARC Awards for Effectiveness 2024, in association with Lions. Entrants will now be able to compete in one of five regional awards: Asia-Pacific, Europe, Latin America, Middle East & Africa, and North America.
To view or add a comment, sign in
-
Get China back on the map!
Oh yeah 🙌 🏆 BBDO China Shines at the New York Festivals AME Awards! We're thrilled to share that our incredible team secured the only Gold Award from the China region this year, along with 3 impressive silvers! 🥈🥈🥈 Congrats to Team BBDO China: 🌟 Arthur Tsang 🌟 Elvis Li 🌟 Cesar Farah 🌟 Song Wu 🌟 Zoe Zhao 🌟 Harry CHEN 🌟 Shin Shen And the rest of the team. And thanks to Roastbrief for the shout out 💕 BBDO Worldwide 天联广告 BBDO China #BBDO #TheWorkTheWorkTheWork #BBDOAsia #HarbinSitPack #AMEAwards
BBDO China Shines as Sole Gold Recipient from China Region at This Year’s AME Awards - Roastbrief US
https://roastbrief.us
To view or add a comment, sign in
-
The possibilities of technology for good are always as plentiful as technology for misuse. This is a very good thing.
Congratulations to Colenso BBDO | Grand Prix winners in the Outdoor Lions for ‘Adoptable. By Pedigree’. Explore all winning and shortlisted work, exclusively on The Work | lnkd.in/ehUJqFHK #CannesLions2024
To view or add a comment, sign in
-
Referring to An amazing ad perfectly matches the quote "Humans are driven by emotions, not logic" by The HEINEKEN Company where they touched the emotions of all the gamers and connected that to beer promotion. In the beginning, it seemed like a group of friends were planning to meet out and spend time together. But the twist? They're convening virtually to participate in video game sessions. For these gamers, a 'night out' translates to a night spent in front of their screens, fully immersed in thrilling adventures." When Heineken aimed to engage with the gaming community, they set their sights on a location known for its pleasant climate, robust soccer culture, and thriving gaming scene, where a staggering 87% of the population enjoys gaming on various devices. This place happens to be Brazil. They not only exhibit a 12% higher likelihood of having engaged in online gaming with their real-life friends in the past month, but they also have a greater inclination towards consuming Heineken compared to gamers in Mexico, Colombia, and Argentina. Heineken effectively merges the social aspect of gaming with a touch of indulgence, creating a perfect blend that resonates with their target audience. This is what we refer to as effectively connecting with your audience. #creativeadvertising #touchingemotionthroughmarketing #digitalmarketing #digitalmarketingagencyuk #heineken https://lnkd.in/gZJES-fu
Heineken | Not all nights out are out | Agency: Le Pub Brazil
https://www.youtube.com/
To view or add a comment, sign in
-
Applying the Ansoff Matrix to AMV BBDO Guinness Diageo ad campaign: 1. 🎯 𝗠𝗮𝗿𝗸𝗲𝘁 𝗣𝗲𝗻𝗲𝘁𝗿𝗮𝘁𝗶𝗼𝗻: Highlights post-pandemic pub support, showing Guinness is there regardless of weather or season. 𝟮. 🌍 𝗠𝗮𝗿𝗸𝗲𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Extends reach beyond Ireland, with the unique 'pint print' snow boots drawing global media attention. 𝟯. 🍻 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: AMV BBDO creatively blends Guinness limited beer range with seasonal festivities for a bold advertising move. 𝟰. 🚀 𝗗𝗶𝘃𝗲𝗿𝘀𝗶𝗳𝗶��𝗮𝘁𝗶𝗼𝗻: The campaign explores innovative promotion methods, demonstrating readiness to engage audiences and support pubs in new ways. Lastly, the campaign celebrates the festive season, spotlighting Guinness iconic serving style and the vital role of pubs in culture and community, especially in winter. image created by AI, text by me. #MarketingStrategy #BrandPositioning #DigitalMarketing #SocialMediaMarketing
To view or add a comment, sign in
-
-
Inflation, rising food costs, and AI-generated budget recipes. It's rare that brands actually have the ability to be 'relatable' to their consumers, but this campaign absolutely nails it! "The Inflation Cookbook" campaign by Dentsu Creative x Food Banks Canada | Banques alimentaires Canada is a great example of the creative way data can be utilised to create a stronger emotional connection with consumers through their everyday, real life struggles. Gen AI beautifully integrates into the app with custom recipe generation aided by #Midjourney visuals that allow the user to truly feel listened to about their specific needs and concerns. Definitely warrants a Gold Media Lion at the #CannesLions2024! #artificialintelligence #digitalmarketing #advertising #generativeai #dataanalytics #inflation
About last night... We’re on a high after watching the Dentsu Creative Canada team take home a Gold Media Lion for “The Inflation Cookbook”. Congratulations again to everybody behind this well-deserved win! 🔗 Click here to unpack the work: https://lnkd.in/eVzD2f7c Cannes Lions International Festival of Creativity dentsu Jordan Doucette Stephen Kiely, Rafik Belmesk, Yasuharu Sasaki Jayme Blasko Paola Motka #CannesLions2024
To view or add a comment, sign in