Are you heading to MAD//FEST LONDON next week? So are we! Throughout the event, we'll be co-hosting the brand new dentsu agency lounge, #TheDen, with our sister agencies Carat and dentsu X. Watch this space for more! #dentsuatMADFest2024
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Head of Strategic Partnerships at OgilvyOne. Follow me to navigate marketing-tech intersection to empower marketers in the AI age.
When you understand that 70% of the success of a campaign comes from the creative aspect, you work with WPP. When you realize that you need to integrate creativity and tech to deliver the creativity, you work with Ogilvy One.
📣 WPP wins most creative company at Cannes Lions International Festival of Creativity 🏆 🎉👇 https://ow.ly/yPUa50SnxJ0 Congratulations to Ogilvy for being named Creative Network of the Year and The Coca-Cola Company for winning Creative Brand of the Year, supported by its global marketing partner WPP Open X 👏 Thank you to our people, clients and partners for your extraordinary creativity ✨ 160 Lions in total: 1 Titanium, 6 Grand Prix, 27 Gold, 43 Silver, 83 Bronze #WPPCannes #CannesLions
WPP wins most Creative Company at Cannes Lions 2024
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Remember the impressive promo post about #dogs & Publicis Media I made some time ago? If you're curious and like to see the full length of the promotional video on IG you can check it out down below! (Btw there is a 4k version of the IG promo trailer on that channel, too. if you love to, revisit it in higher quality) Btw, we aren't just doing funny videos. There's serious business (serious and good of course!) too, check out Publicis Media and Publicis Media Germany's hiring profiles. You'll certainly find something of interest here. Long talk, now check https://lnkd.in/erPzVKb5
Pawfect Adventure - PreRelease - Publicis Media
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Thank you Festival of Media for an amazing opportunity to be a part of the judging panel for the 2024 awards! After reading countless global entries, scoring them, watching case study videos over six hours, and having a spirited dialogue on brand work, here is what I took away: 1. There is an art to debating with people - It's a conversational sparring match in which intellectual intentions yield respectful disagreements and civil resolutions. 2. Human truths add meaning to lifeless products - Not every product from a brand has a needed purpose in our lives. The products aren't the star of the lifestyle show we all individually star in ("Previously on Being Me") and often need an injection of humanity to make it make sense. 3. Internal bias is a reflection of our absorbed experiences - That voice inside your head, the internal dialogue and debate you have within yourself to be heard, to be right, to be loudest, to be fastest, to be better, to be smarter, CONSTANTLY needs to be checked. Shelving my psychological proclivities in place of the actual definition of the award category being judged and listening to my gut instinct when it comes to inclusivity and marginalized experiences being catapulted into the mainstream via advertising. 4. The global outlook on life > the local lens on life - In other parts of the world, brands show up in a way that replaces or challenges the government. They provide philanthropic solutions for those with no way forward or connect people to possibilities that change the immediate quality of their lives. Thank you Leah Mellard for the coordination throughout the entire process! #wavemaker #awards #media #judge #panel #creative
Another superb Festival of Media Global Awards judging session took place as our leading industry experts deliberated over which campaigns should be crowned this years winners. Find out who has secured gold, silver and bronze at the ceremony taking place at Wavemaker, Sea Containers House. Get your complimentary ticket here: https://lnkd.in/eubmEQJc Thank you judges! Kimberly Phan, Kristin Oliver, Luis Pedro Estrada, Jonathan Gipson, Will Wiseman, Yvonne Gerald, Taslim Okunola, Barbara Toscano, Cobi Zhang, Lindsay Garfinkle, Esther (ET) Franklin, Matthew Mansour, Jesús Benitez
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Captiv8 is thrilled to announce that we've been nominated for EIGHT Cannes Lions awards! 🏆 That's right! And we want YOU to join us on an unforgettable experience at the heart of the Croisette. Here's what we have in store for you: ⭐ Refresh & Recharge Suite: Located at the renowned Carlton Hotel, our suite offers cocktails and bites all day long, providing the perfect space to relax and network. ⭐ Daily ‘Ask Me Anything’ Conversations: Engage with top creators like Adam Waheed, Ally Love, and Jalen Noble. Get firsthand insights and inspiration from these industry leaders. ⭐ Custom VIP Experiences: Connect with iconic thought leaders driving the creator economy forward through exclusive, tailored experiences. Network, learn, and grow with the best in the business. ⭐ Dive into Hot Topics: Explore key discussions on Social Commerce, Connecting to Cultural Moments, the future of Measurement, Brand Safety, and more. ⭐ Get Ready With Me: Indulge in complimentary 30-minute makeup and hair styling sessions that'll have you feeling your absolute best for Cannes. Let us pamper you and ensure you're radiating confidence and glamour for the festivities! Don't miss this exclusive opportunity to elevate your Cannes Lions experience with Captiv8. Spaces are filling up fast, so RSVP today by emailing us at cannes@captiv8.io. We can't wait to see you there! Click here for more details: https://hubs.la/Q02zn6_z0 #Captiv8Cannes #CannesLions2024 #Creators #Culture #Relevance #MarketingInnovation #InfluencerMarketing #SocialStrategy
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Meet us in Cannes! We’ve set up our townhouse to provide a calming, yet engaging atmosphere juxtaposing the hustle and bustle of the festival. The atmosphere of the townhouse symbolizes our vision for a clutter-free online experience through ad filtering, embodying the principle that less is truly more. We look forward to discussing how our technology, along with our solutions for advertisers and publishers, can provide more incremental revenue, more impactful ads and more brand trust, all while improving the overall user experience. Located in a peaceful area of Cannes about an 8-minute walk from Palais des Festivals et des Congrès, our townhouse will be open Monday through Friday for various meetings, panels and apéros, offering a place for guests to “filter out” the noise. Here's a quick look at some events you may not want to miss: Tuesday 18 June - Women in ad tech breakfast from 10 AM - 12 PM to discuss practical steps to keep important initiatives like privacy, sustainability and DEI in focus even as priorities shift. - Conscious advertising breakfast for brands and advertisers from 10 AM to 12 PM to present findings from a pro-bono campaign with WildAid, using advertising to drive positive behavior change and applying green media best practices. - Open apéro evening from 4 PM - 6 PM to connect with other Cannes attendees, drinks and snacks included. Wednesday 19 June - Panel on media quality (or lack thereof) and if we zero in on this one issue, we may be able to improve a myriad of others from sustainability to brand safety (and more) 4 PM - 5 PM (with panelists from TAG, Good-Loop, The NAI). - Open apéro evening from 5 PM - 7 PM to continue the conversation. Thursday 20 June - Last chance for an apéro evening from 4 PM - 6 PM to network and recap the week’s events and insights. To get in touch or secure your invitation for one or more of these events, please use the link below. https://bit.ly/3XrsQh9 P.S. Note that the Olympic Flame will be passing through Cannes on Tuesday between 11 AM - 1 PM so you may want to factor that into your travel time as the roads will be closed. #Cannes2024 #Cannes #eyeoXCannes #AdFiltering #Sustainability
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Founder & Creative Director at Agency SOS | A faster, better way to smart strategy & effective creative campaigns
I counted the Cannes Lions entries so you don't have to! 😉 Total entries are down 1.1% from last year. But don't cry for Cannes; they still pulled in an estimated $36M on entry fees, alone. The Mobile category was retired and a new Luxury & Lifestyle category was added. Beyond those category changes, it's interesting to see the entry trends—what attracted more entries and what fell? Innovation, Social & Influencer, and Creative Commerce are ⬆️. Pharma, Entertainment for Gaming, and Creative B2B are ⬇️. ADWEEK reports that total entries are down 38% from the high-water mark of of 2016. But attendance and revenue are up; the festival generated $129M in 2023. Click through the report below to see the numbers. #CannesLions #FestivalOfCreativity #FestivalOfMoney
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Multi-BAFTA winning | CEO & Founder | Digital media and Gaming expert to media agencies and brands | Ex-Gameloft | Ex-Havas (+447540769819)
**New Video style Alert** Are agencies missing out by leaving Creatives at home instead of taking them to Cannes? I have been speaking with very senior creative directors at various agencies and I was amazed to learn that they weren't being invited to Cannes. Hell, it's even called Cannes Lions International Festival of Creativity. Instead it was the account directors sent to schmooze existing clients and meet new clients. I was shocked by this. I learned many years ago from Damien Marchi the importance of creatives when looking to build better gaming campaigns. How they create emotions with clients and sell dreams and outcomes. They don't just think outside the box, they don't recognize the box's authority. That they are often the people that can illustrate the need for better investment in both creative and media. So why leave them out of one of the biggest events in the media calendar? Next year let's see more creatives out in Cannes Lions International Festival of Creativity and watch how your business grows 🤑 To all you creatives, I hear you and I've got your back ✊🏽 Love ❤️, Peace ✌🏽 and Chicken Grease 🐔🍗 Seika Media #cannes2024 #toomuchrose #whathappensincannesstaysincannes #media
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Having let the train take the strain, Stuart Button, our Executive Creative Director, shares his first impressions of Cannes 2024: “Cannes is here again . . . as adland's hopefuls descend on southern #France for some much-needed vitamin D. “The commercialisation of this 70+ year old creative festival continues with more brands showing up than ever before. “Judging by the fringe event talks, AI is still top of the agenda - only this time, it's less: 'We're all doomed!' and more 'we're all going to be rich!'. “As well as AI and D&I, sports is sticking its hand in the air for some much-needed attention (Stagwell's awesome sports beach by Cheerful Twentyfirst is now double the size). “What with the #Euros and #Olympics coming to #France (although you wouldn't know it - it's pretty mute from what I've seen), they’re even parading the old torch thingy down La Croisette tomorrow. “The other topic that's still going strong, is that dirty word 'effectiveness'. The thing that all clients want and creatives struggle to care about. “With stuff like ‘advertising value chain’, ‘digital waste’ and ‘closed-loop attribution’ being thrown around . . . If I didn't know any better, I'd say marketeers were making up stuff just to sell more things. Sneaky little buggers. “Is it any wonder that advertising has only just dropped off the top spot of the UK's LEAST trusted industry for the first time in a decade. “According to Simon Stone, of LoopMe GM International: ‘There is no point in creating the next Guinness Surfer if fragmented viewing habits, skippable ads, and decreasing attention spans prevent it from being seen. Creative remains essential to branding, but only when supercharged with data-driven media placement.' “I mean, I'd love to write the next Guinness Surfer ad - effectiveness be damned! “But then, what's the point in doing what we're doing if absolutely no one cares? And, according to Mark Ritson, no one does. “Hey ho - off to my first event I go.” #cannes2024 #canneslions #events #festivalofcreativity
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A Managing Director, leading & creating event & digital media solutions with an outstanding team of experts who specialise in Live and Digital media communications.
Do you need to create something special? This is how you do it in three easy steps: 1. Contact the Mediamaker Events team and get creative 2. Let the Mediamaker Events team acquire the best venue options 3. Work with the Mediamaker Production team to create your best event 'ever' How hard can it be ? Let's make something special together! Contact us at hello@mediamaker.co.uk where you're in the best hands. #weloveawards #wearemediamaker
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🎨 Whether you're planning to visit the Cannes Lions Festival of Creativity next year or just curious about the buzz it's creating in the media, we've got you covered with the essential information you need. Here, we delve into the basics of Cannes and spotlight some of this year's award winners. 👉 P.S. Don't forget to check their official website for detailed information about the festival itself, registration for next year, and a comprehensive list of those shortlisted and the winners from this year. #CannesLions2024 #AdvertisingAwards #FestivalOfCreativity #MarketingNews #MarketingTrends
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