Individuals want more than to be talked at; they want an authentic connection and two-way conversation with brands, businesses, and organizations that they support. The days of broadcasting one message to a general audience are coming to an end. Individual and authentic messaging segmented by audience is what will set brands apart from their competitors.
Transparency and authenticity are more important than ever in PR. Stakeholders will shy away from brands that do not uphold these values. How is your organization maintaining these values in your campaigns and communications?
