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Partner @ Crestview Strategy | Mobilizing Authentic Citizen Voices

Every business is in the business of politics. Spotify is a prime example. Spotify’s decision to bundle music with audiobooks has sparked a political battle. How? Let’s dive in. In the US, a 1909 law—yes, from over a century ago—is at the center of a conflict between songwriters and Spotify. Back then, Congress believed songwriters and music publishers had a monopoly on player piano rolls, so they mandated licensing with government-set royalty rates. Fast forward to today, and the law still impacts how bundled products (like music and audiobooks) are paid for. When Spotify reclassified its Premium subscriptions as bundles in March 2024, songwriters were hit hard—an estimated $150 million in lost royalties in the first year alone. Why? Spotify pays discounted bundle rates for premium streams, meaning lower royalties for songwriters. No surprise, the National Music Publishers Association is fighting back. They’ve filed a complaint with the FTC and are rallying state attorneys general to investigate. You might wonder, “Did Spotify give me a choice to opt out of this bundle?” That’s the crux of the Association’s argument—Spotify converted premium users to the bundle without explicit consent. This US debate has global implications. It could set a precedent affecting markets like Australia, Canada, Ireland, the UK, and New Zealand. So, if you’re seeing calls to boycott Spotify on social media, now you know why. It’s very political.

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