Joshua Dueck’s Post

With the Olympics coming closer and closer, the opportunity for brands to get more awareness also comes closer. Check out SponsorUnited's Women in Sports Marketing Partnerships report to have insights into the evergrowing Women in Sports space!

Alignment... Mishawn is an expert.

The power of being in sync with your partners.

2024’s summer of sport is upon us, with the #UEFA Euro 2024 football tournament well underway, Wimbledon fast approaching and the Grand Départ of the Tour de France imminent. But the summer’s biggest events will undoubtedly be the #Olympics and Paralympics in Paris. Companies hoping to cash in on these sporting fiestas should take care, and consider seeking guidance before committing to an ad campaign referring to any big summer sporting event.  #brandprotection #trademarks https://lnkd.in/ebVSJ7S3

Visually impaired runner Libby Clegg and Paralympic guide Chris Clarke ran wrist to wrist, perfectly synchronized, and won gold in the 100-meter and 200-meter races at the Paralympic Games in 2016, breaking the Paralympic world record! Interestingly, Clarke didn’t make it for England’s national team and couldn’t compete in the 2016 Olympics, but he made a comeback by partnering with a winner in the 2016 Paralympic. He and Clegg trained for only two months together, and he helped Clegg see what she couldn't see. The takeaway? Winners need opportunity. When a winner partners with another winner, the likelihood of success DOUBLES. Are you teaming with winners? Repost this to your winner partners! #Success #Teamwork #Partnership #Cofounders

Can't wait to see all our in-store & online activations start - celebrating how players support Team GB and ParalympicsGB when they play National Lottery games. In the meantime, there's this cracking series starting on Friday! #retail #retailmarketing #Paris2024 #Olympics #Paralympics #TheNationalLottery

Companies hoping to cash in by associating themselves with this summer's big sporting events should take care, as the event organisers need to protect the interests and investments of their official partners to ensure they can continue to fund future events by selling expensive sponsorship packages. Read more in my recent article. #trademarks #ambushmarketing

I Bet You Didn’t Know: The Olympics - I Bet You Didn’t Know winners in the ancient Olympics received free meals, free pass to the Colosseum and Wreath Bouquets. -I Bet You Didn’t Know in 393, AD Roman Emperor Theodosius banned the Olympics because he felt it encouraged paganism. - I Bet You Didn’t Know for the 1924 games Paris created the first Olympic Village. Prior to this participants stayed in hotels, schools and private homes. - I Bet You Didn’t Know from 1912-1948 Art & Music was a competitive event. This ended in 1954 when the IOC felt it was dominated by professionals. - I Bet You Didn’t Know 1904 was the first time Gold, Silver and Bronze were awarded. - I Bet You Didn’t Know for this year’s Basketball event features 76 current/ former NBA Players on 11 teams. - I Bet You Didn’t know in 1996 Archer Poala Fantao was the first athlete to participate in the Olympics and Paralympics during the same year! - I Bet You Didn’t Know the 2000 opening ceremony North and South Korea marched together under a unified Korea Flag. - I Bet You Didn’t know the Paralympics were formed in 1948 by UK soldiers that used sports to help them recover from WW2 injuries. Today, Paralympics is the World’s 3rd largest sports event behind the Olympics and World Cup! - I Bet You Didn’t Know there’s five types of private mortgage insurance. For details contact Brokerhollinger@proton.com #Olympics #Olympic #athletics #Paris #France #history #education #Paralympics #Paralympics #Paris2024 #mortageinsurance #privatemortageinsutence #mortagebroker #commericalmortagebroker #trivia #knowledge

🔦🔦 LINKEDIN LIMELIGHT 🔦🔦 of the week – The power of teamwork is unmatched Here's why we love 💙 this post: 🔦 The story exemplifies exceptional teamwork and dedication, key qualities that are highly valued in any professional setting. 🤩🙌🏻 🔦 Tying the story to the Paris 2024 Paralympic Games makes the post timely and relevant. Keeping content connected to current events and trending topics can increase engagement and visibility. ❤️ 🔦 Using hashtags like #womeninsports and #Paris2024 taps into ongoing conversations and trending topics. 🤝 Thanks to The Female Quotient for weaving together an inspiring narrative, promoting key values, and connecting to current events. This post effectively engages LinkedIn’s professional audience and reinforces positive attributes. #LinkedInLimelight #LucyBingle #Teamwork #Professionalism

Last week, the Commission on the State of U.S. Olympics & Paralympics released a report titled "Passing the Torch - Modernizing Olympic, Paralympic, & Grassroots Sports in America." The report touches on a wide range of topics, from support for grassroots initiatives, to the Olympic bid process to the role and independence of the Athletes' Commission. Several findings focus on the state of the American Safe Sport system and the challenges faced by the U.S. Center for SafeSport since it was established in 2017. While still in the process of a detailed consideration of the 277 page report, an initial review highlights numerous lessons learned and parallels that are applicable within the Canadian context, particularly as we continue to navigate the Abuse-Free Sport structure. Notably, a key recommendation highlights that the American system has a structural weakness in their governance model and funding mechanism, with a reliance on user fees paid by national sport governing bodies to support the SafeSport operations, resulting in potential incentives for organizations to deter participants from coming forward with complaints of misconduct. This structure undermines the trust in the independence and accountability of the entire system. In recommending that the U.S. Center be structured as an independent agency which is directly (and fully) funded by the federal government, the Commission notes that “...if athletes’ safety is as much a public value as fair competition, SafeSport needs to have public support.” More to come. https://www.csusop.org/ #safeguarding #safesport #linkedinsports