L’OCCITANE Group’s Post

The economic value of influencer marketing in Italy is around 300 million euros, with 56% of companies considering it a fundamental item of the media budget (UPA, 2022). We will talk about this and much more in tomorrow's meeting which will feature the Flatmates case, told by the company and colleagues Generoso Branca (Bocconi University) and Mario D'Arco (University of Sannio). 8 November - 2.00 pm - UNINT Initiative organized within the activities of the Made in Italy Research Center (Madeint). #unint #madeint #influencermarketing

We know the importance of limited-edition packaging to promote leading brands’ products on the shelf, especially on holidays like #ValentinesDay. It is always interesting to learn about how and where consumers are engaging with new confectionery products. Social media has become one of the largest influencers of consumerism and nostalgia – however, the classic word of mouth from family and friends still holds a lot of sway. Want to learn more about how leading brands are using limited-edition holiday packaging to test sustainable structures? Click here: https://ow.ly/KlNJ50Qzjq8

Life moves fast, but TikTok moves even faster⚡How can marketers catch this moving train?   Last month, 22 year old Sabrina Bahsoon started posting TikToks from the London Underground and her infectious self confidence quickly launched her into viral fame. Creators and brands alike have now produced copycat videos in her signature style - finding viral success of their own by taking part in the #TubeGirl trend. One of our personal favourites being #TubeBeer from Days, promoting their alcohol-free beer brand.   Jumping on her virality and quick rise to internet stardom, Mac Cosmetics wasted no time in collaborating with the TikTok star - inviting Sabrina to walk in their London Fashion Week Show earlier this week. This move has put Mac at the forefront of GenZ's minds and relaunched their brand to a younger audience. Proof that acting fast, following trends and authentically collaborating with the right influencers are all key to brand success in 2023.   Struggling to get your head around TikTok and Influencer collaborations? Our team of experts are here to help: https://lnkd.in/eGTb63pk #SocialMediaMarketing #InfluencerMarketing #SocialMediaTrends

The 'Pond's Skinfluencer' campaign has quickly stirred up excitement on social media since the registration kicked off. From over 14,000 hopefuls, the top 12 contestants are now competing to become the country's premiere skincare influencer. 👉 These contestants are navigating through a series of rigorous challenges, with episodes already released and quickly becoming a hot topic. Catch all the action by watching the episodes on the Pond's Bangladesh YouTube channel at: https://buff.ly/3yLr8gn 👉 Accompanying the top 12 are three of Bangladesh’s leading influencers—Sunehra Tasnim, Ishrat Zaheen Ahmed, and Ishyaa Tahsin—who not only bring their influence but also mentorship to the show. They play a pivotal role in grooming the participants and steering them through the intense challenges they face. 👉 You can also show your support for the top 12 contestants by engaging with their social media pages. Your likes, comments, and shares are incredibly valuable and can make a significant difference for them right now. #PondsSkinfluencer #Brandupdates #Bangladesh #Markedium

PPIC Founder and Director Baraem Pam Ismail named one of Institute of Food Technologists (IFT)'s 2024 Influencers. After making its debut last year, Food Technology’s “food system influencer” feature is back for year two. Its goal is simple: to tell the stories of individuals whose work is having a significant impact on the food system. The influencers are problem solvers, ground breakers, game changers, innovators. Some have high profiles within the food and beverage realm, others less so. But what they all have in common is a passionate commitment to the work they are doing—work that is valuable, inspirational, and worthy of recognition. https://lnkd.in/g3NVHZ6c

Happy Thursday, LinkedIn! 🌟 I just read Fast Company's article on Sol de Janeiro, which has been recognized as one of the World’s 50 Most Innovative Companies of 2024 by Fast Company. 🎉 Sol de Janeiro has been around since 2015 but seemingly blew up overnight, becoming a new social media craze. The brand’s fragrance mists turned into collectibles for Gen Z and Gen Alpha fans. Does anyone remember the Bath & Body Works days? Here are some takeaways: -The company’s gross sales tripled in 2023, reaching $625.5 million. -Google searches for their perfume mists rose nearly 30% year over year in 2023. (crazy) -Sol de Janeiro’s social media presence is off the charts, with 1 billion TikTok views on hashtag #soldejaneiro and more than 825 million views for hashtag #cheirosa. One bottle is sold every seven seconds worldwide. -Much of this success comes from organic mentions by influencers like Alix Earle, Mikayla Nogueira, Sofia Richie, and (my fav) Monet McMichael. Read the full article here for more insights: https://lnkd.in/e6aNNhXA #Innovation #BeautyIndustry #SolDeJaneiro #SocialMediaMarketing #MarketingTrends #FastCompany

Talk about inspiration!

BEE Influencer Campaign [Strategy] 🐝 Come behind the scenes of how we launched this Brand New Alcoholic Lemonade into the New Zealand market. BEE Here are a few steps we took to win the hearts and minds of our audience. - Selected authentic micro-influencers: musicians, artists, content creators, and fashion-heads
 - Stickers saying, “Hello I want to BEE”
 - Sharing Cups to promote responsible drinking
 Thanks to all the incredible influencers who participated, got involved and supported. Without you, we never could’ve achieved this result 🫶 Big thanks to Edward Eaton for being such a great client to work with. Results in Part 2 #influencercampaign #marketingstrategy #alcoholiclemonade #influencermarketing #smallbusinessnz

Want to see your brand soar? Check out what we did with Avtaar Skincare! We teamed up with 7 amazing beauty and lifestyle influencers to shine a spotlight on Avtaar’s new skincare treatments. The outcome? A whopping 2.54 Lacs views and a stellar 28.2% ROI! Here’s our secret: - Collaborating with influencers who genuinely connect with Avtaar’s audience. - Creating fun, engaging Reels showcasing Avtaar’s products' unique benefits. - Directing viewers to Instagram Stories with links to Avtaar’s products drives organic sales. Ready to give your brand the boost it deserves? Let’s chat and make it happen! #7pdigital #brandcampaign #influencermarkerting