The Durand Cup, which has been played for 135 years, saw Mohun Bagan Super Giant upset Emami East Bengal by one goal.
However, as a football enthusiast and looking through the business lens, I believe the management missed out on a lot of revenue prospects.
Let's discuss the areas where management for both teams should focus to boost sales:
1. Tickets: Booking tickets was no less than a battle. People stood in the rain, slept in the streets, and begged officials for a ticket.
2. Food: Where Hilsa and Prawns are fighting, there is idiocy, not to have any food counters.
3. Merchandise: Not even outside the stadium, you won't find a legitimate club store where you can purchase merchandise.
4. Transport: Despite the difficulties with transport, a large number of fans still turn out to support their teams. Paid transport can undoubtedly play a crucial role in the business plan.
5. Security: Tragically, the biggest rivalry in Asia has descended into violence. Public harassment and stone pelting have become culture. Clubs need to investigate this if they don't want stadium visitors to quit coming.
The final of Asia's oldest tournament, the Durand Cup, featured Asia's oldest rivalry between Emami East Bengal and Mohun Bagan Super Giant, with Mohun Bagan Super Giant taking home the most Durand medals (17).
What Other Tactics does the management imply to increase revenue?
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