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Marketing in a cookie-less world. How will you target prospects in the future? Start with this webinar on Thursday. See you there! #webinar #marketing #googleads #leadgeneration #digitalmarketing

🚨 Webinar Alert! 🚨 The time has come—Google started phasing out third-party cookies for Chrome users in January, and your digital marketing strategy might be at risk. How can you stay successful in search without them? Join us Thursday at 1PM ET for a live webinar to learn how to prepare your business for a cookieless world. Discover how to: 🔹 Take control of data collection with first-party data sources 🔹 Use AI and machine learning to find new customers and boost conversions 🔹 Safeguard your business and navigate the adjustment period Don't miss out—secure your spot now! 👉 https://lnkd.in/gXdC3-2M #DigitalMarketing #Webinar #AI #FirstPartyData

AI took the world by storm in 2023. However, to make the most of AI opportunities in digital marketing, you need to have a strong measurement foundation and high-quality data. As third-party cookies are phased out in the last half of 2024, brands need to master their use of first-party data. Not only can it be used to measure meaningful customer-brand interactions, it can also be used as a learning tool for AI, helping advertisers target high-value customers more effectively. Want to learn how to make the most of AI in your digital marketing campaigns in 2024? Get in touch with our team. #ai #digitalstrategy #digitalmarketing

Hi everyone! Thrilled to announce that I'll be a featured speaker at the SDG webinar on AI in Digital Marketing! 📅 Save the date: November 28th at 19:00 GMT+4 Join me for an upcoming session where we'll explore how to transform first-party data into profit using predictive conversions🚀 #digitalmarketing #innovation #digitalmarketingtips #datadriven

As the year draws to a close, visionary marketers reviewing their wins and hurdles stand at a turning point for strategic planning, particularly in AI.   We have got wonderful news for marketers like you!   We've put together an article— How To Design An AI Marketing Strategy In 2024: Navigating the Future of Digital Marketing. Within its pages, you'll discover the growing and influential impact of AI on marketing trends.   Here are the exact steps to create a powerful data-driven marketing strategy. Optimize AI opportunities with the right tools—read our blog: https://lnkd.in/gjayV4X8   #MarketingEye #Marketers #AI #DataDrivenMarketing #MarketingStrategies #2024 #DigitalMarketing #Trends

Marketers often struggle with managing various data sources, analyzing cross-channel performance, and delivering results with limited resources. To begin with, combining data from different channels and platforms can be challenging, making it difficult to gain a comprehensive understanding of the data. Moreover, without a standardized approach to analyzing the data, it can be tough to derive clear insights, that can guide the marketing efforts effectively. Lastly, spending too much time analyzing the data can impede the decision-making process, which can ultimately impact the success of marketing campaigns and their ROI. Our new recommendations module will help you with all of these problems with ease. Learn more - https://lnkd.in/gPU3MHtD #measurement #mmm #ai #predictiveanalytics #performancemarketing

2024 is all about adapting to consumer needs and leveraging AI in marketing. Get insights on the trends that will define the year ahead from the Digital Marketing Institute. 📈👁️ #FutureOfMarketing #AI #Analytics From @digital-marketing-institute

Looking forward to speaking on this webinar May 15. So many martech and analytics leaders are saying their Multi-touch Attribution reporting is 'too basic'. Learn how to add some AI rocket fuel to your MTA, and start making optimized marketing budget decisions today! #MTA #AI #marketinganalytics https://lnkd.in/dk_i_nZj

Here at K. M. Wade we’ve been thinking about the power of personalisation in marketing. 📘 Did you know it's not just about tailored products? Advanced tools, from data analytics to AI, predict future consumer behaviour, creating unique connections every time. Check out our must-read guide for businesses and marketers wanting to stay ahead. 🚀 #CustomerExperience #ContentPersonalisation #AI https://rfr.bz/l8r8ad7

Looking for the latest insights to help you get to grips with the ever-evolving world of AI? If so, here are three articles that you can't afford to miss, straight from Think with Google. 👀 🤔 Your biggest AI marketing questions answered by our team - While 67% of marketers feel positive, even excited, about AI, we know that there can be a lack of clarity around the use of this technology. Clearly, it’s time to address the burning AI questions, here’s what our team had to say: https://lnkd.in/ebgEZtxQ 📝 The AI Handbook: Resources and tools to help marketers get started - You might want to bookmark this one! From learning how brands successfully use generative AI, to how to use it responsibly, our AI handbook is constantly updated to keep you in the know: https://lnkd.in/eZ2yGxeq 🤖 The AI revolution means marketers can get back to marketing - The time is now: 80% of our customers are already using AI-powered Search ads products. Now with the rollout of generative AI, the stage is set for true marketing innovation. Here's Marie Gulin-Merle, our Global VP of Ads Marketing, with her thoughts: https://lnkd.in/eJUTpZgv #ThinkWithGoogle #Marketing #AI