Lucid Group’s Post

Annual report – Ground Hog Day for the Comms function? Some projects in Communications can feel a little like “Ground Hog Day” – take the company annual report for example, which is always a significant amount of work that shows up in our calendars at the same time of the year - like clockwork (you know what I mean, Comms people!). For such a significant amount of work it is crucial to ensure the end product is right for the purpose it was intended for. I am sure anybody who has ploughed their way through traditional annual reports knows how much detail they include and how time-intensive it can be to digest them. At Almirall we have recently taken a different approach to providing an overview of our business year creating the “Year in Review”. It´s a much shorter and more visual document that includes the key information about the company and our business, but is easier to digest and more in line with how we all manage information today (check it out in the below link). It´s great to have the support and encouragement of Carlos Gallardo to create company materials that are meaningful and utilize up-to-date formats. It´s certainly an example that gets me excited about how we at Almirall are getting ready for the future as a leader in medical dermatology. #WeAreAlmirall

Ever wondered why some dermatology clinics consistently attract loyal clients? 🤔 The secret's in the branding! An effective brand sets your clinic apart, communicates your unique value, and builds trust. It's like a beacon, shining brightly among a sea of clinics, drawing clients straight to your door and keeping them there.     But, it's not all rosy. 😔 Crafting a compelling brand takes time, creativity, and resources. Even when you've established your brand, maintaining consistency across all platforms can be a challenge.     So, while a strong brand can be your most powerful tool in client attraction and retention, it does come with its fair share of challenges. Weigh the pros and cons carefully to decide if it’s the right strategy for your clinic. 👍👎

Tail End is excited to support the continued growth of MedSpa Partners, North America's leading platform for physician led aesthetic dermatology clinics. Tail End invested in Persistence Capital Partners' continuation vehicle ("CV") formed to extend the value creation path for MedSpa while providing interim liquidity with attractive returns for a portion of its investors.  Press Release: https://lnkd.in/erushkxR #continuationvehicle #cv #continuationfund #gpledsecondary #secondary #secondaries #secondarymarket #gp #generalpartner #lp #limitedpartner #liquidity #liquiditymanagement #pe #privateequity #privateequityfirms #lmm #lowermiddlemarket #singleassetcontinuationvehicle #singleassetcv #sacv

Transform your practice with EZDERM's all-in-one dermatology software—featuring EHR, revenue cycle management, practice management, patient portal, and more! Discover the difference at ezderm.com. #EZDERM #EHR #PMS #RCM #DermatologySoftware

Prior authorization is standard practice in #healthcare and is the process where a healthcare provider has to get approval from a #payer before certain treatments or medications are given to #patients. A survey found the average dermatology practice receives 420 prior authorization requests annually. Processing these consumes significant staff time and resources. Additionally, 60% of dermatologists have had to interrupt visits to deal with #priorauthorization demands. Adonis is an integrated platform that connects with EHRs to automate cumbersome prior authorization workflows such as payer communications, request tracking, status updates, and more. To learn more about the growing burden of prior authorization for Dermatology practices and how solutions like Adonis can help mitigate such pains, use the link below for our latest article. https://lnkd.in/ehu-A3rK

In a regular business review, IntegriChain discovered that a $1B oncolytics manufacturer intended to enter the dermatology therapeutic category, marking a shift from smaller data volumes, fewer price concessions, and less complexity in government pricing (GP) and gross-to-net (GTN) factors. This move would entail dealing with intricate commercial contracts, numerous variables in GP calculations, an increased number of line items in GTN analysis, and significantly larger data volumes. Learn how IntegriChain helped by downloading the case study: https://lnkd.in/eSu8XaAY

Not all marketing strategies are one-size-fits-all, especially in healthcare. Turning off the PPC tap could be the best thing for your business… or not! You must adapt and find your unique path to growth through whatever channel mix works best for you. In our latest episode of Ignite, we chatted with Maite Uribe-Echevarria, MBA, VP of Marketing at Sanova Dermatology about local marketing tactics, MOPS alignment, the importance of online scheduling technology, and more! Put your headphones in and listen for a unique perspective on marketing for multi-location dermatology: https://bit.ly/4a4sKP4

Dive into the future of dermatology marketing! 🌟 Our Multi-channel Lead generation services guarantee 10X returns on ad spend, coupled with transparency in results. 📈✨ Elevate your practice with precision-targeted ads that resonate with your audience. Ready to unlock the power of strategic advertising? 💼👩⚕️ Contact us now for an exclusive, personalized demo tailored to transform your practice. Discover how our innovative approach can amplify your reach, engagement, and inquiries. 🚀🔥 Don't miss out on the opportunity to revolutionize your dermatology marketing strategy! #DermatologyAds #MetaAdvertising #AdStrategy #GrowWithAds #InnovativeMarketing

Tail End Capital Partners is excited to support the continued growth of MedSpa Partners, North America's leading platform for physician led aesthetic dermatology clinics. Tail End invested in Persistence Capital Partners' continuation vehicle ("CV") formed to extend the value creation path for MedSpa while providing interim liquidity with attractive returns for a portion of its investors.  Press Release: https://lnkd.in/eYz2qvng #continuationvehicle #cv #continuationfund #gpledsecondary #secondary #secondaries #secondarymarket #gp #generalpartner #lp #limitedpartner #liquidity #liquiditymanagement #pe #privateequity #privateequityfirms #lmm #lowermiddlemarket #singleassetcontinuationvehicle #singleassetcv #sacv

Are You Keeping Up with Trends in Dermatology Marketing? Dermatology is flourishing more than ever. In just 2021, the U.S. saw over 16 million cosmetic procedures. With the industry's rapid expansion, the competition among dermatologists has become increasingly intense. With over half the world's population on social media—that's 61.4% of 8.06 billion people! —the impact is undeniable. Here are some interesting insights: 📌 90% of users refer to online reviews to select healthcare providers. (BrightLocal) 📌 63% of patients view doctors' online information as credible. (Pew Research) 📌 3.6 billion people were active on social media platforms in 2020. (Statista) 📌 74% of shoppers see social media feedback as vital. (Sprout Social) This is exactly why dermatologists must leverage potent content and digital marketing strategies. Stand out in your field with truly engaging content! Connect with me on DM to go with the trend and scale up your business.