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Many CEOs in the life sciences industry express frustration regarding the underwhelming adoption rates of new products. Low adoption rates don’t mean their product sucks. It’s just that surgeons perceive their product as “nice to have” at best. So how can you flip the narrative and make your product a “must have?” 🔹 Start by focusing on a problem your target audience has that you can uniquely solve. 🔹 Then show them how their world will improve if solved. 🔹 Finally, help them understand what the right solution should look like (your differentiated product) and why it hasn’t been available—until now. By aligning your communication strategy with the real-world value your product unlocks, you can bridge the gap between your product's features and its transformative benefits. —------------------------------------------- Don’t know where to start? 👉 Watch my videos 👉 Follow my profile 👉 Send me a message

Marketing spend: Budget high or low? During yesterday's meet-up on an upcoming medical workshop, I didn't feel the need to spend ₹ on video testimonials. - As an alternative, my pitch was to conduct an experiment to capture the participants' feedback. An analogy: Isn't the above kind of scenarios common within the product teams? ⛳ One of the goals of a product manager is to minimize the $ marketing spend. Agree /Disagree? : 👍/👎 #ideas #product #productmanager #productmanagement

Let’s say your company is launching a new product. A lot of time, money, brainpower and effort have been invested — not to mention hopes, expectations, ambition and a liberal sprinkling of angst. The stakes are high. And you’re right at the center of it all, accountable for success. You’re in the hot seat. You have the ideal mix of marketing and engineering knowledge it takes to make this launch a success, but do you have the actual bandwidth? You’re dealing with leadership, regulatory, multiple teams, customers, big decisions and endless minutia. You’re in meetings, trainings, traveling, planning, working long hours and you’re watching bottlenecks pile up. You’re losing sleep…and burning out. In walks your answer: a Fractional Launch Navigator. It's a fractional position designed just for your launch. Read on to learn more about our Fractional Launch Navigators. https://lnkd.in/gCgE-83m

"𝘞𝘪𝘵𝘩 𝘨𝘳𝘦𝘢𝘵 𝘱𝘰𝘸𝘦𝘳 𝘤𝘰𝘮𝘦𝘴 𝘨𝘳𝘦𝘢𝘵 𝘳𝘦𝘴𝘱𝘰𝘯𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘺." The iconic Spider-Man tagline is a beautiful example of communicating something profound with clarity. Likewise, properly articulating your complex healthcare solution requires striking the perfect balance between: ⚖ Honoring the clinical, evidence-based science and research that has built your solution ⚖ Respecting the deep emotional and human element of care associated with nearly all the healthcare challenges we solve This is why, when I'm partnered with clients to craft their key messages and value statements, I think of a complicated math problem. The best way to solve a math problem is to simplify. However, you also must make sure that each addition or subtraction is purposeful. Each word must strengthen the whole, and successfully balance science and empathy. Do you have a value statement or tagline that balances these ideas, simply? If not, it's time to engineer one. -------- Hi. I'm Jessi and I'm a content engineer. For 15+ years, I've helped healthcare leaders, founders and writers effortlessly engage with their audience and finally grow revenue, investments, partnerships & more. Grab some time here 👉🏻 https://lnkd.in/diSvw_Z2 and let's chat about how you can get started today.

Elevating Your Launch Strategy: The Essential Role of a Fractional Launch Navigator In the intricate world of product launches, underestimating the required resources is a common yet critical oversight. It's an endeavor far too complex to merely be an additional duty for an already stretched-thin team member. Introducing the concept of a Fractional Launch Navigator: a strategic solution designed to enhance the effectiveness and efficiency of your launch process. Key Advantages: Focused Expertise: Benefit from specialized skills dedicated solely to the success of your launch. Efficient Resource Allocation: Optimize your team's workload by outsourcing critical launch responsibilities. Strategic Impact: Ensure your launch has the professional oversight it demands, setting the stage for market success. Considering the pivotal importance of a well-executed launch, the Fractional Launch Navigator emerges not just as an option, but as a necessity for businesses aiming for peak performance in their market introductions. Let's discuss how a Fractional Launch Navigator can transform your next launch into a definitive success story. #ProductLaunch #fractionallaunchnavigator #launchislife

Suggestions for Establishing an Effective R&D Function 🚀 As someone deeply invested in company's growth and innovation, I'd like to offer some key suggestions for building a robust R&D function from the ground up. Insights from comments below reflect my experience and vision for tech company's future success. These suggestions, rooted in dedication to company's growth and innovation, can serve as a valuable roadmap for building a successful R&D function. By customizing and implementing these insights to your company's specific needs, you can cultivate an R&D team that drives continuous innovation, propels you to the forefront of the tech industry, and ensures your long-term competitiveness.

👀 Exploring Parkinson's Law in Product Development! 🕒 It's fascinating how work expands to fit the time allocated for it. In my 11 years as a digital product manager and tech event organizer, I've seen its impact firsthand. 📌 Common Challenges: ⚡️Procrastination — This common phenomenon showed most often when goals were unclear and there was no time pressure. However it could be improved by working on a motivating and outcome-focused team culture and setting clear goals. ⚡️ Scope inflation — Without time pressure and without a clear direction, team members and stakeholders would come up with all kinds of “must-have” features that they thought were essential for an initial product launch. Only when time was scarce, the team was forced to make radical decisions and prioritize rather ruthlessly. ⚡️ Missing sense of urgency — When you shield the software development team completely from the pressures of stakeholders and financial contexts or other higher-level constraints, they can lose their sense of urgency. In my experience, it’s good to help them do productive work, but you need to keep them in the loop about the big picture as well. When you understand Parkinson’s Law, you can use this knowledge to avoid inefficiencies and optimize your product development processes. You can counteract it by: 👉 setting clear objectives 👉 being clear about what “done” means 👉 creating constraints 👉 fostering frequent and open communication I'll put the link to the whole article in the comments! #productmanagement #productivity #process ................................ 🙋♀️ Hi, I’m Anna-Lena. I’m a Product Manager/Owner with 7+ years of experience, looking for a new job in Switzerland. ✏️ I’m also a graphic recording artist and just launched the first ever Sketchnote Subscription Service. Check it out: illustration.jetzt 🚀 Follow me on LinkedIn for Sketchnotes on topics like Product Management, Technology, Productivity, and Mental Health.

Looking to land your dream job in the dynamic sectors of Biotech and Healthcare? Look no further! Alessandro Culotti, Ph.D. and I delve into the diverse requirements of this field and offer actionable strategies to successfully navigate them. We discuss topics from understanding the diversity within these sectors to outlining your career goals and leveraging your network. As a bonus, Alessandro shares his personal journey to landing a Sr. Product Manager role at DNAnexus. Want to get the full scoop? Subscribe to my newsletter now to be sure to receive it directly in your inbox as soon as it’s published! https://lnkd.in/eCt3jF_Z Let's navigate the job market together. #Biotech #Healthcare #CareerGoals #Networking #JobMarket

🎬 Why Videos to explain Lab Results? ✅ Simplify complex medical information, in the voice and style that the regular person is used to. Clear and concise explanations of the results and engaging visualisations to enhance understanding. ✅ Improve patient compliance: With engaging video content, help patients stay informed and motivated with your experts to understand their problem areas and follow their treatment plans. ✅ Truly mobile-first (no pinch & zoom) Discover the power of visual communication in #PatientEngagement with our #GenerativeAI 'Smart Video' and #SmartReport solutions.

🚀 Transform Your Healthcare Business: Strategic Product Development Unleashed! 🌐 Ready to revolutionize your approach to healthcare? Dive into a concise guide designed for business leaders eager to amplify revenue through strategic product development. 🌟 Short, Engaging, Impactful: Get ready for insights that pack a punch! This article is crafted for busy professionals – a quick read with strategic gems, no fluff. 💡 Create Products People Crave: Unlock the secrets to developing products that resonate. Identify core consumers, solve unique problems, and stand out in the market. 📈 Amplify Your Value: Communicate effectively and ensure your products are seen, wanted, and valued. Address pain points, creating a seamless experience that converts potential clients into loyal customers. Ready to revolutionize your healthcare business? Click the link and reshape your approach to product development. 🚀 #HealthcareInnovation #ProductDevelopment #BusinessStrategy #Treatment #FutureProof #Therapy #PrivateHealthcare #Addiction #Teleheath http://wix.to/Mp1wMVn