LVMH Fragrance Brands’ Post

Walking through Prague 🇨🇿 I came across a street full of luxury stores like Balenciaga, Prada, Fendi and Louis Vuitton 🛍️. It was already late so I could only see the store displays. The shop window I liked the most was the Hermès one. In the window you could see two Kelly bags 👜, iconic products of the brand for being very exclusive. ❗️This type of goods are considered Specialty goods, they are those that are different from others for having attributes that make them unique and expensive, plus they can only be obtained in specific points 📍of sale. In the case of these bags, they are symbols of status, elegance and wealth 💸 and have a whole story behind them. Celebrities like Sofia Vergara, Georgina, Eva Longoria, Jennifer Lopez and Chiara Ferragni have these bags. The brand takes care of every detail of quality and each bag is handcrafted to ensure the quality and durability of the bags 🤝🏻. It is also worth mentioning that the brand has a limited supply of these bags, to be able to buy them sometimes you have to wait months on a waiting list😱, hence the exclusivity of the bags. These items are revalued over time for all the above mentioned, the base price is between 10,000 and 15,000 dollars but this price varies depending on the materials used🪡. Kylie Jenner is the queen👸🏻 of these bags: she has a whole collection, she even has the Himalaya model which is made with crocodile skin and diamonds that costs around 340 thousand dollars🤑. What do you think about it? Would you be willing to pat that much for these bags? #Exclusivity #SpecialtyGoods #Hermès

Founded in 1854, Louis Vuitton embodies luxury with its fine attention to detail, superior supplies, and innovative history. Every item combines tradition and contemporary; the brand is unquestionably the epitome of luxury fashion. The widespread prevalence of the Louis Vuitton Monogram begs the questions of premium fashion's exclusivity and originality. Even if the brand is legendary and easily recognizable, its overuse in the marketplace lessens its exclusivity and originality. Its status is further damaged by mass production and the spread of counterfeit goods, which blur the distinction between accessibility and luxury. Controlling the use of monograms is made much more challenging by the growth of counterfeit markets.  Monogrammed products in general are entry-level products to show that their user has entered the luxury market. However, this phase also passes when the clients develop a discerning eye for luxury and feel comfortable-to divulge into quiet luxury. There are many other established luxury brands that have a mixture of monogrammed products as well as design-based products that can be identified easily, such as Gucci, Chanel or Prada. That is why the question arises - Is Louis Vuitton’s monogram a benefit or an affiliation? #Luxeveda #LouisVuitton #LuxuryBrand #Fashion

There are very few luxury brands that manage to stay competitive and sustain their growth over time. LVMH is a compelling case study in brand success, demonstrating how their product range continues to stand the test of time. In today's market, many luxury brands try to appeal to younger generations by staying relevant to fashion trends, often at the cost of their brand's relevance and intent. What do you think the future holds for luxury brands? The luxury industry is experiencing a dip for the first time since the pandemic. #luxury #LVMH #LuxeVeda #branding

The Crème de la Crème 🍦 10 Most Exclusive Luxury Brands in the World 🌎 Luxury and exclusivity have long been synonymous in the world of fashion and lifestyle. From timeless jewelry to high fashion and iconic accessories, let's delve into the 10 most exclusive luxury brands in the world. ▫️ 1. Louis Vuitton The ultimate symbol of luxury, from luggage to high fashion. ▫️ 2. Gucci Italian extravagance with bold designs. ▫️ 3. Hermès Exquisite craftsmanship in leather goods and accessories. ▫️ 4. Chanel Classic fashion, iconic handbags, and fragrances. ▫️5. Cartier Century-old jeweler with timeless creations. ▫️ 6. Dior Elegant clothing, iconic handbags, and glamorous accessories. ▫️ 7. Rolex Swiss precision and luxury in watchmaking. ▫️8. Fendi Famous for fur accessories and leather goods ▫️9.Prada Innovative designs and impeccable quality in fashion. ▫️10. Tiffany & Co. Known for exquisite jewelry and iconic blue boxes. These brands define sophistication and prestige, offering the finest in craftsmanship and style to a discerning global clientele. What is your favorite brand? 🤍 Source: insidermonkey.com, wionews.com, unsplash.com #luxurymarket #luxuryfashion #luxurybrand #ecommerce #ecommercedevelopment #development #ecommercebusiness #b2b #businessgrowth

👜🕊️ Louis Vuitton vs. Versace: A Tale of Two Iconic Brands 🏛️🏆 In the world of fashion, two names stand out as beacons of luxury and innovation: Louis Vuitton and Versace. These iconic brands have carved their own unique paths, each with a distinct style and a loyal following. Let's explore what makes them special. Louis Vuitton: Timeless Elegance and Craftsmanship For over a century, Louis Vuitton has redefined luxury and elegance. Known for its signature monogram canvas and meticulous craftsmanship, LV has become synonymous with sophistication. Here's what sets them apart: 1. Heritage: With a history dating back to 1854, Louis Vuitton is a brand that carries the weight of tradition and craftsmanship in every piece they create. 2. Innovation: Despite its deep roots, LV continually reinvents itself, collaborating with artists and designers, like the recent collaboration with Virgil Abloh, to infuse contemporary style into classic designs. 3. Timelessness: A Louis Vuitton piece isn't just a fashion statement; it's an investment in an enduring and timeless accessory. Versace: Bold, Unapologetic, and Creative On the other hand, Versace represents a completely different approach to fashion. This Italian brand is known for its striking designs, bold colors, and unabashed creativity: 1. Versace DNA: The brand's hallmark is its daring style, featuring the iconic Medusa logo, eye-catching prints, and glamorous silhouettes. 2. High-Octane Fashion: Versace appeals to those who want to make a statement. Their designs are fearless, empowering, and designed to turn heads. 3. Inclusivity: Versace embraces diversity and inclusivity, exemplified by their collaboration with LGBTQ+ organizations and models. Both Louis Vuitton and Versace are shining examples of how fashion transcends mere clothing and becomes a form of self-expression. Whether you resonate with the timeless elegance of Louis Vuitton or the bold creativity of Versace, both brands enrich our fashion landscape. 👜 #LouisVuitton #Versace #FashionIcons #LuxuryBrands

🚀 Hermès vs. Louis Vuitton: Two Approaches to Luxury, A Lesson in Marketing 🚀 In the world of haute couture, two giants stand out for their unique #strategic approaches: Hermès and Louis Vuitton. Although both symbolize luxury and excellence, their strategies differ in exciting ways. Hermès, known for its discretion and exclusivity, relies on a rigorous artisanal heritage. The #brand, true to its saddle-making roots, emphasizes unparalleled artisanal quality and craftsmanship. This strategy is reflected in limited productions and waiting lists for its iconic products, like the Birkin bag, thus reinforcing a sense of uniqueness and rarity. Louis Vuitton, on the other hand, adopts a more dynamic and visible approach. Known for its bold collaborations with contemporary #artists and #designers, the brand merges the legacy of luxury with modernity and innovation. This strategy is not only a way to attract a younger audience but also a means to stay relevant and cutting-edge in an ever-evolving market. While Hermès prioritizes tradition and craftsmanship, Louis Vuitton leans towards innovation and artistic collaboration. These distinct approaches highlight the importance of understanding one's brand identity and target audience. In the competitive luxury sector, Hermès and Louis Vuitton perfectly illustrate how divergent strategies can lead to success and global recognition. These strategic differences between these two titans of #luxury serve as an inspiration for any marketing and communication professional, demonstrating that there is no single formula for success, but a multitude of paths to explore, each with its own essence and narrative. #LuxuryBrands #BrandStrategy #LuxuryMarketing #CorporateBranding #Strategy

Not just things, but feelings: The approach that has helped luxury brands scale. 🚀 Luxury has evolved from simply acquiring expensive 'things' to curating exceptional experiences that arouse emotions. Iconic fashion houses today go beyond functional benefits to make clients feel something extraordinary. Here are 4 examples of luxury brands that added a touch of feelings and emotions: 1. Dior - Its elegant New Look collection and glamorous staging immerse clients in a dreamlike reverie, transporting them to 1940s Parisian haute couture salons. 2. Chanel - Classy black and white ads with actresses like Kristen Stewart evoke Chanel's heritage, glamorising its history and vision. 3. Gucci - Eccentric, surreal ads spark curiosity and connect Gucci's dynamic individuality with the avant-garde. 4. Louis Vuitton - Evoking wanderlust with ads of models against scenic landscapes, LV kindles that inexplicable urge to travel the world. But why is focusing on emotions crucial for luxury brands today? Here is an answer: 📍It builds stronger relationships and loyalty that go beyond transactions. 📍It sustains luxury's aura of exceptionalism and prestige. 📍It provides an escape from the mundane and elicits aspiration. 📍It embodies the brand's values, heritage, and persona. 📍It creates multisensory experiences that leave an impression. While quality and craftsmanship remain essential, luxury brands must appeal to the heart as much as the mind. Humanising luxury by bottling those magical feelings transforms it from elite extravagance to an enchanting experience. Which luxury brand do you think best captures the essence of emotion? #fashion #luxuryfashion #fashionretail

🖤 Potential creative director changes at LVMH luxury brands ▶ Matthew Williams' departure from Givenchy has sparked speculation about his replacement. Sarah Burton seen as top contender given her success at Alexander McQueen. ▶ Finding right creative leader to restore Givenchy's image and popularity is critical task for LVMH after unsuccessful periods under Clare Waight Keller and Williams. ▶ Other LVMH labels like Fendi may also see creative leadership changes. Kim Jones' collections have underwhelmed so far. Silvia Venturini Fendi a top choice given family ties and well-received previous collections. ▶ Alessandro Michele's non-compete clause ending soon has fuelled talk he could take over Fendi or Bulgari. It would be homecoming given his history with both Rome-based brands. ▶ Rumours also swirled about Michele replacing Maria Grazia Chiuri at Dior and Chiuri going to Fendi, but seems unlikely given Dior's ongoing success under Chiuri. ▶ Jonathan Anderson could be ready for bigger role within LVMH empire after critical acclaim and growth at Loewe. ▶ Even smaller LVMH brands like Berluti and Loro Piana need new creative direction. More surprise appointments likely. What do you think? Comment below. #luxpreneur #luxurynews #luxurybusinessnews #linkedinluxury #luxurybusiness https://lnkd.in/eTk8kf77

Luxury brands are selling aspiration, not products. A series of raids at Dior and Armani's factories in Italy has exposed the true cost of owning a luxury. Italian prosecutors found Dior paid only ₹4,700 to produce bags retailing for more than ₹200,000! Armani paid contractors ₹8000 per bag for products that sold for over ₹185,000 in stores, according to documents seen by Reuters!  I am not even surprised by this. These luxury brands attract you because of exclusivity and image. The cost price has nothing to do with the quality of the product. Not just this, these bags are often made by undocumented Chinese workers in Italy, who earn as little as 180-300 per hour and live and work in poor conditions. Luxury products are the biggest lie that is being sold to you! Christian Dior Couture, Giorgio Armani #bigbrands #luxury #products

Luxury brands are selling aspiration, not products. A series of raids at Dior and Armani's factories in Italy has exposed the true cost of owning a luxury. Italian prosecutors found Dior paid only ₹4,700 to produce bags retailing for more than ₹200,000! Armani paid contractors ₹8000 per bag for products that sold for over ₹185,000 in stores, according to documents seen by Reuters!  I am not even surprised by this. These luxury brands attract you because of exclusivity and image. The cost price has nothing to do with the quality of the product. Not just this, these bags are often made by undocumented Chinese workers in Italy, who earn as little as 180-300 per hour and live and work in poor conditions. Luxury products are the biggest lie that is being sold to you! Christian Dior Couture, Giorgio Armani #bigbrands #luxury #products