Manuel Bergerot’s Post

Exciting news: Verve has announced the acquisition of Jun Group. Together, we’re connecting advertisers with premium mobile ads and connected TV inventory at scale. Jun Group’s trusted relationships with Fortune 500 advertisers, cutting-edge AI technology, and innovations on emerging channels are a powerful complement to Verve’s supply-side strengths. “Over the past few years, we have built Verve into a strong, organically growing media company with a primary focus on the advertising supply side. With Jun Group, we are now significantly strengthening the demand side, which will enable us to achieve significant synergies. With a better balance between supply and demand, we can further increase transparency and efficiency for our clients, both publishers and advertisers, in line with our mission: Let's make media better.” says Remco Westermann, CEO of Verve. Key highlights: 🔹 Direct access to 230+ Fortune 500 advertisers and agencies 🔹 Combined 2024 pro forma revenues of €447 million and adj. EBITDA of €151 million 🔹 Improved financial targets with an EBITDA margin of 30-35% and a net leverage of 1.5-2.5x Join us for an investor call on June 19, 2024, at 09:30 am CEST to discuss this exciting acquisition. 🔗 Full press release: https://hubs.la/Q02CknDW0 📞 Register for the investor call: https://hubs.la/Q02CkFlT0 #Verve #JunGroup #LetsMakeMediaBetter #adtech #acquisition #advertising Media and Games Invest (MGI)

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🚀 Exciting News! We are thrilled to announce our partnership with Captify®, a leader in Search Intelligence for the open web. What does this mean for our clients and partners? 🎯 Enhanced Campaign Planning: With Captify's intelligence integrated into LightBoxTV, media planners can now access rich, actionable insights right at the start. This means creating more impactful, targeted CTV campaigns. 📊 Data-Driven Decisions: Our platform, known for unifying and advancing CTV, just got even better. Expect more strategic, informed decisions that maximize campaign effectiveness. 💡 Innovation at Its Best: A huge shoutout to our LightBox TV product team and the Captify team for their relentless innovation and hard work. Captify's expertise in Search Intelligence complements our mission to bridge the gap between digital precision and the vast reach of TV advertising. 🔗 A Future-Forward Ecosystem: This integration aligns with our recent launch of the Partner Ecosystem, designed to streamline the media planning process with cutting-edge data insights. Link in comments. 👉 Follow us for more updates! #LightBoxTV #Captify #Innovation #CTV #MediaPlanning #Partnership #TV

Hot off the press! Excited to announce Captify®'s new partnership with LightBox TV, which will bring the power of Search Intelligence to CTV media planning and buying. Speaking on the partnership, Rishi Chande, Captify®'s VP of Global Commercial Strategy said, "With the largest collection of search data outside the walled gardens, Captify’s data enables advertisers to identify and target consumers based on their real interests and intent, helping to fill the gaps and enable better CTV outcomes. As one of the first partners in LightBoxTV’s initiative, the value of our data is clear and we look forward to helping advertisers better execute on CTV buys as ad-supported streaming continues to scale." Read more about the partnership on ExchangeWire 👉 https://lnkd.in/eV_kE7qg

"Investment Review day 6 of 50: PubMatic Inc PubMatic is one of America’s fastest-growing programmatic advertising supply side platforms (SSPs). It helps publishers get the highest rates possible in placing advertisements on their websites, podcasts, or Connected TV (CTV) stations. PubMatic participates in trillions of digital auctions every day to place the right ad in front of the right person at the right time. The entire process takes one-sixth of a second, and PubMatic takes 10-20% of the gross ad spend (based on the format) for winning the transaction for the publisher. I bought in 2022 and doubled my investment in '23. It's down slightly, but I'm bullish long-term. Is ad tech a sector you'd bet on? -- I'm putting my holdings under the microscope. Over the next 50 days I'll break down my whole investment portfolio. Wins, losses, and the 'why' behind it all. And on day 50 I'm going to share the full portfolio! Follow me and let's learn together! #StockAnalysis #50daychallenge #investing #CTV #ConnectedTV #digitaladvertising #adtech #SSP"

Meet the team - Jeremy Haft, Stephanie Reustle, Ben Brenner, Matthew Engstrom, and Christian Francipane at AdExchanger’s Programmatic I/O! 🤝 Our VP of Solutions Engineering, Ben Brenner, is a speaker on Wednesday, 9/27 session “The CTV Questions You Didn’t Know You Should Be Asking” discussing all things performance CTV related that #brands and #agencies should be asking potential performance marketing partners regarding campaign outcomes and MORE! Enhance your performance marketing education to overcome the marketer’s challenges of increased channel saturation and pressure to deliver campaign results with us! 📈 #DigitalRemedy #PerformanceMarketing #AdTech #ConnectedTV #CampaignSolutions #AdTechEvents #EventSponsorship

I want to let you in on some insights 👀 Here is my latest publication talking about the top 4 skills to succeed in the world of Media, Streaming and Digital Entertainment 🙌 📰 What's Inside? Dive into the latest document unveiling and covering the top skills to watch out for such as: 1. Technical proficiency in Streaming and Digital Platforms ☑ 2. Digital Marketing and Audience Engagement ☑ 3. Adaptability and Innovation ☑ 4. Industry Knowledge and Trends Awareness ☑ 🔍 The Inside Scoop: Our community of top professionals has shared their expertise and wisdom, giving you their exclusive thoughts on the skills mentioned. Checkout some of the top insights from: 1. Jason Stoll - Principal Product Manager 2. Andrew Hill - Director of Digital Entertainment - e& 3. Niraj Nagpal - Adtech and Martech Partner - The OC OTTRED 💬 Join the Conversation: I want to hear from you. Drop your comments below with your thoughts, other skills, and burning questions. Let's start a discussion. If you would like to know more about RedHolt and our services or about our premium consultancy division The OC then checkout our website www.redholt.net and get in touch with us 🌐 If you are in the Media, Streaming and Digital Entertainment space and would like to join our OTTRED Community with over 1500+ members, then click the link here: https://ottred.glideapp.io 📲

Today, we’re raising a glass to our loyal client base, which has grown tremendously in 2023. Some of our proudest moments of the year are centered around leading brands, agencies, and publishers trusting DISQO as a valued partner. 🤝In May, Warner Bros. Discovery announced DISQO as a preferred #adeffectiveness measurement partner. With Brand Lift and Outcomes Lift measurement of cross-platform ad campaigns, DISQO helps this industry powerhouse prove their efficacy for advertisers, and delivers unparalleled insight into what drives consumers to action. Read why WBD chose DISQO as a preferred partner: https://hubs.li/Q02dBnRv0

As digital ad sales and operations teams look to stay agile and competitive in a rapidly evolving media landscape, they are streamlining ad operations by breaking down silos and enhancing collaboration across departments. However, media organizations need help pursuing seamless interoperability. Sponsored by WideOrbit.

💼 Big moves in the adtech world! Outbrain just acquired Teads from Altice for a whopping $1 billion. This merger brings together two powerhouses in digital advertising: Outbrain’s expertise in sponsored links and Teads’ strength in video advertising, particularly in Connected TV (CTV). 📺 The deal includes $725M in cash and $169M in Outbrain shares, with the transaction set to complete in Q1 2025. With a combined advertising spend of $1.7 billion and operations in over 50 markets, this new entity is poised to revolutionize the digital ad space. #AdTech #MergersAndAcquisitions #DigitalAdvertising #Outbrain #Teads