Mark Ison’s Post

Very interesting piece on why the switch from subscription to ad-funding is making the episodic game show format more attractive to streamers…. (despite the article’s misleading title). And so the devolution of streamers into broadcasters continues!

New Post: How to watch Barcelona vs. Atlético Madrid online for free - https://lnkd.in/gNCndTE3 - TL;DR: Stream Barcelona vs. Atlético Madrid for free on ITVX. Access this free streaming service from anywhere in the world with ExpressVPN.Not much separates the top sides in La Liga, so every game counts. But that goes without saying when the team in third place meets the team in fourth. It's obviously a massive game, and that's what's taking place at the Estadi Olímpic Lluís Companys this weekend.If you want to watch Barcelona vs. Atlético Madrid for free from anywhere in the world, we have all the information you need.When is Barcelona vs. Atlético Madrid?Barcelona and Atlético Madrid will meet at 8 p.m. GMT on Dec. 3 at the Estadi Olímpic Lluís Companys in Barcelona, Spain.How to watch Barcelona vs. Atlético Madrid for freeYou can watch the game between Barcelona and Atlético Madrid live on ITV4, with coverage starting from 7:30 p.m. GMT on Dec. 3. You can also live stream this fixture for free on ITVX. The studio team includes Semra Hunter, Vicky Losada, and Guillem Balague. Commentary comes from Joe Speight and Terry Gibson.ITVX is geo-restricted to the UK, but anyone can access this free streaming platform with a VPN. These tools can hide your real IP address (digital location) and connect you to a secure server in the UK, meaning you can connect to ITVX from anywhere in the world.Unblock ITVX by following these simple steps:Subscribe to a streaming-friendly VPN (like ExpressVPN)Download the app to your device of choice (the best VPNs have apps for Windows, Mac, iOS, Android, Linux, and more)Open up the app and connect to a server in the UKVisit ITVXSteam Barcelona vs. Atlético Madrid for free from anywhere in the world Opens in a new window Credit: ExpressVPN ExpressVPN (1-Year Subscription + 3 Months Free) £82.82 only at ExpressVPN (with money-back guarantee) Get Deal The best VPNs for streaming are not free, but leading VPNs do tend to offer free-trial periods or money-back guarantees. By making the most of these offers, you can gain access to ITVX without committing with your cash. This is obviously not a long-term solution, but it gives you plenty of time to stream Barcelona vs. Atlético Madrid before recovering your investment.What is the best VPN for ITVX?ExpressVPN is the best service for unblocking ITVX, for a number of reasons:Servers in 94 countries including the UKEasy-to-use app available on all major devices including iPhone, Android, Windows, Mac, and moreStrict no-logging policy so your data is secureFast conn

HBO Max entry into the market - do the opposite of Disney "Streaming service HBO Max has joined the Movistar Plus+ line-up ahead of its reimagining as Max. The Warner Bros. Discovery service is available to subscribers to the Total Fiction (Ficción Total) package." It's a sign of the times, co-operation is key in today's market, and alliances is how you make a play of it. Before, Disney went all in on streaming, and left its partners behind. HBO is doing the opposite, working with key national broadcasters in Europe, like Movistar Plus+ Yes, HBO Max has enough of a name, enough of a back-catalogue to go it alone, but it's learnt from Disney's mistakes. By partnering with big national platforms, they're able to make theirmark, gain a market presence through a big national partner, but also provide something back to them. It then invests the national partner in their own success, rather than the Disney way where they're only interested in their own success. It will be interesting to see if HBO Max repeats this strategy in other European markets, and especially UK, Italy and Germany, the Sky markets which currently carry HBO content on their own platforms. #television #tvindustry #hbo #wbd #streamingmedia #ottplatforms #streamingplatforms https://lnkd.in/epFwn4we

"Congratulations to ITVX as it hits impressive milestone of 2bn streams". Huge respect and and hearty congratulations to ITVX as we have recently reported here https://lnkd.in/gPM_Kq3b From January to June this year, ITVX attracted more viewers with monthly active users (MAU’s) up 29 per cent year on year to 12.5 million and up 19 per cent since year end. The new service is also attracting light viewers, our target audience, with viewing in that specific demo up 93 per cent across the first six months in 2023. And viewers are staying on ITVX for longer with streaming hours up 33 per cent to 737 million hours and a 22 per cent increase in dwell time in the same period. Plus, 86 per cent of those viewers who came into ITVX to watch an exclusive went on to watch other great content on the platform in the first six months of this year. Technology, great original and archived content + a great user-experience all rolled into one have for sure combined to achieve this milestone. Well done to all concerned. Have a great week ahead all. #content #itvx #itvstreaming #ott #ottv

NBC and Peacock announced 23M total viewers of the streaming only AFC Wild Card game on Peacock. While they announced it as a "mike drop", it seemed to really be a dropped ball. There were 5M fewer viewers than average viewership for the 2023 Wild Card round, there was no additional value to viewers and they are facing a backlash to the streaming-only approach for the game. This is certainly where the networks and the league want to go, but without delivering additional value to fans, can it be viewed as anything other than a money-grab? https://lnkd.in/gMyW2Mk2

Does that add value to having the operator service? Is that sufficient to offset the base non-content part of the service? That is what every operator needs to be working on right now.

Can't believe its almost been one year of #ITVX from ITV. Join our webinar & see how what the performance has been so far - 15th Nov - link below. #success #birthday #streaming #media #advertising #targetedadvertising #targetedmarketing

Are BVOD’s the promised land? The UK PSBs and their online strategies are attracting more investment and priority; esp. their o&o offerings with ITV spending £160M on digital first content in 2023, Channel 4 becoming a digital first public service streamer by 2030 and the iPlayer apparently being recast as a streaming versus catch up service.  BVOD is experiencing promising developments, ITVX had a 76% YOY increase in viewing time per person but in absolute terms, iPlayer attracted the highest proportion of a broadcaster’s audience. And they are also popular with younger viewers, as age 25-34 have the highest consumption rate, and possibly as a result, almost two-thirds of BVOD viewing in 2023 was of dramas and entertainment shows, in contrast to  27% for the same genres on linear. Sport and news are the saviours of linear. But sadly, as we know, BVOD is not yet compensating for the decline in linear, also driven by the decrease in younger audiences, with only 224 programmes attracting 5M plus as an audience, versus 397 in 2022. Out of the top 50 episodes, BBC One dominates with a 76% share, followed by ITV1 with 24%.  (With thanks to Enders Analysis for the underlying date) John Keeling Jonathan Davies Tora Squire Quintin Plane Adam Hillier Lilian Morse Patrick Gallagher Tom Watterson

AVOD growing in #costoflivingcrisis "ITV’s chief executive has told the RTS Cambridge Convention the number of people registered to the platform has now reached 28 million." There was debate whether the launch of ITVX would be meaningful in the beginning, however, much with Disney and its launch of Disney+ right in the middle of the pandemic, timing is everything. "McCall said the increase in available hours from 3,000 hours on the former ITV Hub to 20,000 today meant that viewers who had come in to watch Love Island were now able to find something else to watch. ITVX has benefitted from the development of its data driven platform Planet V that has helped personalise advertising on the streaming service." The huge investment ITV has made to increase its content library, plus the fact that its free #AVOD (there is an SVOD option too) makes it ideal in this kind of environment to flourish. I've also noticed the BBC being more proactive in bulking up its offer on the iPlayer, more and more of the BBC's classic shows are reappearing on iPlayer now, as I guess BBC wants to provide more value to licence-fee payers in this age where cost conscious consumers are looking for cheap and free alternatives to the stacking we saw before. In these tough times, AVOD and FTA seem to have a lot to gain in presenting themselves as value for money/free. #streaming #streamingmedia #streamingplatforms #television #tvindustry #uk #costofliving

10% Discount if You Scroll Down! Are you attending NAB Show 2024? One of the best ways to optimize your time and dive deep into topics most relevant to you and your business is to take a Show Floor Tour. One near and dear to my heart because of my many years in TV is this year's "Evolution of TV & Video" tour, hosted by the future-focused media industry consultant and very experienced guide Tim Hanlon, Founder & CEO of The Vertere Group, LLC. At the end of the video below, my StoryTech colleague Lori H. Schwartz asked Tim what he was most excited to see on the tour. Tim replied, paraphrasing, "I'm most excited to see how streaming technology is evolving to make the television experience more realistic and legitimate for younger audiences who truly want to consume in different ways than sitting back and watching on a giant screen." The tour will cover: 🎰 Broadcast and streaming distribution 🎰 Video content creation and production 🎰 Delivery latency Interactivity and personalization 🎰 Measurement and data analytics 🎰 Viewer guidance and navigation Special thanks to this tour's sponsor, Amagi Corporation, and the company's EVP, Global SaaS Sales Dan Marshall, who contributed significantly to the upcoming NAB Trends Report. During the tour, Dan will share really interesting insights on the future of TV and video and how broadcasters and content owners can unleash the power of unified cloud workflows to reach audiences across traditional cable, CTV, D2C apps, and FAST platforms Learn more about the (very reasonably priced!) tours and book them at: https://lnkd.in/gEfnx9Fb DM me if you're interested in a 10% discount. ##NAB #NABshow #NAB2024  #video #TV #television #technology #StoryTech #streaming #FAST #AI #artificialintelligence #content #production #data #measurement #contentdistribution #SaaS