McCann New York’s Post

The general public are more likely to trust the #advertising industry than the government and mainstream media. Admittedly, that might be a slight on the current #government than an endorsement of the advertising industry, but it's the first time the ad sector hasn't been at the bottom of the pile since 2014. The Value of Trust report from the Advertising Association also reveals which is the most trusted media channel, the importance of trust in building brand effectiveness and the importance of MPs trusting the sector. Read more here >> https://lnkd.in/e_HZmJtu Credos Inc Peter Field Stephen Woodford

Today we welcomed Stephen Woodford and Dan Wilks from the Advertising Association to our Channel 4 cinema to unveil the fascinating findings from their latest study, 'What drives the public’s trust in advertising.' 🚀 The study, led by UK advertising's thinktank, Credos and created by Craft Research, highlights that engaging and enjoyable creativity in advertising remains the most significant trust driver! 🛑 On the flip side, ad bombardment emerges as the chief driver of distrust, with its importance escalating significantly for younger audiences. How do these insights resonate with your experiences in advertising? 🤔 #AdvertisingTrust

Do promotional products work? The science speaks for itself. Unlike traditional forms of advertising, such as TV or radio commercials, promotional products have an extended lifespan. Promotional products serve as tangible reminders of a brand, increasing brand recognition and recall. They have the potential to establish an emotional connection between the recipient and the brand. Learn more at https://hubs.li/Q025nxBq0. #branding #promotionalproducts #marcopromos

🌐 Exciting insights on the evolving advertising industry from Marc Brodherson article! A trillion-dollar global market that's rapidly transforming with tech advancements and consumer behavior shifts. A must-read for anyone in the field. However, there's a crucial aspect that seems overlooked: the Hispanic market, which represents a staggering 68% of the multicultural market in the US. This demographic is a powerhouse in consumer influence and purchasing power, essential for any comprehensive advertising strategy. A big thank you to my colleague Dave Morgan for sharing this insightful piece. It's a reminder that while we embrace change and innovation in advertising, understanding and including diverse markets is key to truly capturing the full spectrum of opportunities in this dynamic industry. #Advertising #Marketing #DiversityInclusion #HispanicMarket #retailmedia

Rediscover the magic of John Lewis & Partners 'Man on the Moon'—a campaign that transcended advertising norms. 🚀💖 Join us in a throwback discussion on how #EmotionalMarketing and #CreativeStorytelling can drive real societal change. Join us this December as we explore the strategies behind unforgettable Christmas marketing campaigns! #MarketingImpact #BrandStory #Engagement"

WARC's latest insights shed light on the winning strategies behind the most successful marketing ideas. As per the report.....The most successful ideas across creativity and effectiveness focus on building brand equity through their use of television (highly creative and effective ideas are more than twice as likely to lead with TV as any other channel) and emotion (40% of the most creatively effective ideas used emotion as a creative strategy). The telecoms and utility category has the highest conversion rate to effectiveness, but the retail category has the highest volume of highly creative and highly effective ideas. #tvadvertising #creativeadvertising #brandsolutions #mediaplanning #medialiteracy

Good times are happening for the E&M industry as stability returns and the dynamics of the market continue to shift—business model reinvention is the order of the day. Latest insights are here in PwC’s Perspectives from the Global Entertainment & Media Outlook 2024–2028. Read more: https://pwc.to/3VAS0HI #Entertainment #media #advertising

The repetitive nature of radio advertising can be a powerful tool for building brand awareness and fostering brand loyalty. Frequent exposure to a brand's message through radio commercials can create a sense of familiarity and trust with listeners! Read more here: https://lnkd.in/gdB5j_4i - #RadioAdvertising #TargetedMarketing #BrandLoyalty #CostEffectiveMarket #GenMediaPartners

Dive into the Waves of Change: 🌊🔍 Kal Reasons explores the captivating journey of Tide's Advertising Evolution. From iconic commercials to digital dominance, this blog post unveils the strategic shifts that have kept Tide at the forefront of advertising innovation. 🚀📈 https://loom.ly/ZSa41e4 #Meeman901 #blog

The ANA and the 4A's partnered on a new set of guidelines designed to help companies increase their investments in diverse media companies. The guidelines are intended to help those marketers who are interested in supporting diverse suppliers but are still sitting on the sidelines and not sure where to begin. #ANA #StoicMedia #Media #diversityandinclusion