We are thrilled to welcome Lucien Etori as Chief Strategy Officer! In the role, Lucien will spearhead the strategy department, with a focus on cross-discipline collaboration and innovation across creative, digital and marketing. Read more on Campaign US: https://rb.gy/wnz12u
Have you heard the news yet? BCW and Hill & Knowlton are merging to become Burson!
Our incoming Burson CEO Corey duBrowa (CEO, BCW) and chairman AnnaMaria DeSalva (Global Chairman and CEO, Hill & Knowlton) joined The PRWeek Podcast to discuss the combining of the two global agencies, building compelling offerings for clients and putting together Burson's new executive team.
Listen here: https://bit.ly/49tOEeI
In a recent episode of Conquer Local Think Tank, Dennis Yu dives deep into the evolving landscape of business and marketing post-COVID-19. With insights that resonate beyond just numbers, he encourages us to rethink how we connect with our audiences and drive meaningful engagement.
Here are a few key takeaways that really made me reflect:
- The importance of adaptability: Businesses that pivoted quickly during the pandemic have emerged stronger. This suggests that flexibility is key to survival in an unpredictable market.
- Emphasis on genuine connections: In a world flooded with digital noise, authentic communication stands out. Building real relationships with customers can lead to longer-lasting loyalty.
- The necessity of data-driven decisions: Utilizing analytics to guide strategies can help businesses stay ahead of trends, ensure relevance, and drive effective marketing efforts.
Listening to Dennis, it struck me how navigating the post-pandemic world feels akin to sailing a ship through swiftly changing tides. The captain's ability to adjust the sails - representing our strategies - can either keep us on course or lead us into turbulent waters.
How do you think businesses should continue to adapt in their marketing efforts moving forward? Have you experienced any shifts in your own strategies that have led to success? Would love to hear your thoughts and experiences on this as we all navigate these changing seas together. https://lnkd.in/dNQNXy4R
For our September episode of BD Talks, Caitlin Roxburgh sits down with Oli Ballard from Business Leader to discuss the purpose of media and PR and how you can utilise them to develop your firm’s reputation and win new business. Listen to the latest episode below.
#BDTalks#BusinessLeader#PR
Holdco & Rollup Founder w/ Exit 🔥 Scaling my 4+ agencies and portfolio investments 🚀 Daily M&A advice for CEOs and Founders. Investor | Mentor | Advisor | l teach how to grow via acquisitions.
Are you ready to unlock the secrets behind a staggering $100M enterprise value?
Dive into the world of M&A with Erik Huberman, founder of Hawke Media, on my latest podcast!
https://lnkd.in/eWjFANH9
Discover Erik Huberman's remarkable journey in the M&A sphere. Starting from the ground up, he transformed Hawke Media into a powerhouse, guided by unique insights and a distinctive approach influenced by his wife's expertise in private equity.
Imagine applying Erik's methodologies to your own ventures. His story is not just an inspiring tale but a practical guide. It embodies the principles of clarity, simplicity, and understanding human dynamics – crucial elements that can catapult your business growth through strategic M&A.
Don't miss out on this invaluable opportunity.
Listen to the podcast now and start applying these transformative M&A strategies to elevate your business to unprecedented heights!
#mergersandacquisitions#growthhacking#businessacquisition#agencygrowth
The finishing line is close for #GlobCom24!
In about a week the nine global student teams will submit their PR strategy they developed for Mattel, Inc. to their lecturers to be evaluated. And then it's getting ready to travel to Bangkok for the symposium for those who do!
What makes a great concept? How to create a winning presentation? How to convince a client? Here are some valuable hints for this last preparation stage:
https://lnkd.in/gqmUtYhJ
Partner & Head of Development at Mischief | GQ 20 Most Creative Companies in the World | 5x #1 Agency of the Year | Agency Comms Team & New Biz Team of the Year 22, 24 | Fast Co Most Innovative Agency 22, 23, 24
The Mischief @ No Fixed Address New Business Development Team of the Year award submission purposely included no names.
How can it, when the entire agency is response for its success.
The work is always going to be our biggest and best new business driver. That’s everyone on the strategy and creative teams solving real challenges with tangible outcomes.
In 2023, our organic growth was more than 60%. That’s everyone on the account management team building relationships for the longterm.
Last year also saw more than 250 opportunities at the door (invites to work together in some form or pitch). That’s the PR & comms team for helping build a distinct agency brand and unique voice which creates a draw for the right partners: https://lnkd.in/eYceQRh9
We were able to lean into the power of “no”—turning down 96% of opps, winning more than 15 new brands without a pitch, and negotiating fair MSA terms (sometimes with innovative compensation models). That’s the new business team and Mischief leadership. In particular, Global CMO Katie Newman, who runs the show more efficiently than a Saturday night at a Michelin starred restaurant. And Josefina Welin, who brings casual and confident order to what can be the most chaotic department in the industry.
Our new biz team is everyone at Mischief.
#marketing#newbiz#newbusiness#creativityCampaign US
I always enjoy sharing and learning at the SowGrow Marketing Council.
Here are my thoughts on the 3 minute case study: using the "core idea" approach to product definition.
This guy gets it.