MediaKind’s Post

In our new case study, read how we developed a groundbreaking platform that enables creators to design gamified voice-driven interactive experiences, empowering viewers to decide how the story unfolds. #casestudy #portfolio #martech #entertainment #media #cloudplatform #technology

This year's Super Bowl shattered records in digital viewership, with over 112 million viewers tuning in via various digital platforms, representing a remarkable 75% increase compared to the previous year's digital viewership. Super Bowl has a few important lessons for entrepreneurs and business leaders to learn. The event has evolved into a powerful convergence of sports, entertainment, and cutting-edge technology, driving unprecedented levels of digital engagement. A testament to this technological evolution is Verizon, the NFL's official 5G partner, which debuted its groundbreaking '5G Stadium Experience' during the event. Leveraging the power of 5G technology, Verizon provided fans inside the stadium with an unparalleled game-day experience. Through augmented reality overlays and real-time stats accessible on their mobile devices, fans were immersed in the action like never before, highlighting the transformative potential of cutting-edge tech in sports engagement. Moreover, this year's halftime show raised the bar yet again, featuring an electrifying lineup of music icons and boasting groundbreaking stage designs and state-of-the-art audiovisual effects. With rumors swirling about groundbreaking stage designs and cutting-edge audiovisual effects, the halftime show set new standards for live entertainment experiences. And of course, the Super Bowl commercials—a showcase of creativity and brand storytelling—captivated audiences with their high-concept narratives and star-studded cameos. With ad spots fetching a staggering $7 million for a 30-second slot, advertisers spared no expense in captivating viewers' attention, sparking conversations and driving brand engagement. But amidst the glitz and glamour, it's the spirit of collaboration and partnership that truly shines. Behind the scenes, teams of experts worked tirelessly to ensure a flawless game-day experience, highlighting the power of collaboration in delivering unforgettable moments on the world stage. As business and tech leaders, let's leverage the lessons of the Super Bowl playbook to navigate the digital landscape and craft transformative experiences that resonate with audiences worldwide. #superbowl #augmentedreality #digitaladoption

 🏈 Super Bowl 2024: Where Technology Meets Iconic Entertainment This year's Super Bowl transcends traditional sports, marking an evolution in entertainment by merging the charm of SpongeBob and Patrick with cutting-edge broadcast tech. Celebrating 25 years of SpongeBob, the "Sweet Victory" performance not only entertained but also showcased the power of storytelling to connect with diverse audiences. With innovative simulcasts on Nickelodeon and Univision, this event highlights a new era of engagement, promising a record viewership. It's a clear signal that the future of broadcasting will thrive on creative collaborations, leveraging technology to reach and captivate audiences in novel ways. Looking ahead, I'm thrilled about our upcoming collaboration with Nickelodeon next year. Their expertise in captivating storytelling aligns perfectly with our vision, promising to elevate our project to new heights of innovation and audience connection. Let's discuss: How do you see technology further transforming entertainment? #SuperBowlMagic #SpongeBobSuperBowl #BroadcastInnovation #FutureOfEntertainment #TechEntertainment

In an era where storytelling is pivotal, KPIX+ is breaking barriers and redefining local news. Scott Warren, president and general manager of KPIX and KPIX+, rightly emphasizes, “The center of everything we do starts and ends with storytelling… If we have really great stories, really compelling stories that pull at your emotions and you learn something along the way, that’s the heart of what we’re doing, day in and day out.” Zero Density is proud to be a part of this evolution, supporting KPIX+ in its innovative venture into primetime broadcasting. With our Reality platform at its core, KPIX+ harnesses the power of virtual and augmented reality to immerse its viewers like never before. “All the technology has been out there for years, but nobody’s pulled it all together to do this. So, we now have an immersive environment with real-time data, that all hooks into an automated control room, so you don’t need huge teams of people to run this stuff,” concludes Warren. We congratulate KPIX | CBS San Francisco/Bay Area, CBS, and MYREZE on this milestone and eagerly anticipate the future of virtual production workflows tailored for local news. Great story and interview from NewscastStudio. #UnrealEngine #VirtualProduction #AR #XR #Broadcast #RealtimeGraphics

Step into the future of sports broadcasting with the latest innovations in augmented reality! Explore how AR is reshaping the way we watch and experience live sports, from interactive player statistics to immersive virtual elements seamlessly integrated into the broadcast. What augmented reality feature would you love to see? Share your thoughts below! #ARInSports #FutureOfBroadcasting #ImmersiveExperiences #KwokmanProductions https://lnkd.in/gdGVGwPv

Reflecting on my tenure over the past 8 years at Accedo and my experiences at leading media companies like Astral/Bell Media, Cogeco, and Stingray, I find myself at a unique vantage point in the rapidly evolving Canadian media landscape. Today, in my role at Accedo, I have the privilege of playing a part in shaping the future of streaming and OTT services, leveraging the insights gleaned from years on the media side, now applied to the dynamic world of technology partnerships. The Canadian market stands at the cusp of an exciting transformation. My interactions with various industry leaders and comprehensive market research have led me to identify key trends redefining content consumption and distribution. The rise of niche SVOD services, the surge in demand for personalized viewing experiences, and the growing appetite for diverse, locally relevant content are just the tip of the iceberg. What truly excites me is the potential for innovation and growth in this space. The Canadian audience is diverse, discerning, and increasingly digital-savvy. There is a golden opportunity for media companies, both established and emerging, to tap into this market by leveraging cutting-edge OTT solutions and personalized content strategies. The shift towards more targeted, viewer-centric models is not just a trend but a necessity in a market characterized by its unique cultural mosaic. My journey has taught me the value of perspective – understanding all aspects of this complex industry. This experience has been instrumental in guiding our clients and partners through the maze of digital transformation. At Accedo, we are not just a technology provider; we are a strategic partner committed to empowering our clients with the tools and insights they need to succeed in this dynamic environment. To anyone new to the industry, or established veterans, I extend an invitation for a consultative discussion. Let's explore how we can harness these emerging trends to create engaging, innovative, and successful streaming services that resonate with the Canadian audience. Feel free to connect and start a conversation. And if you'll be at NAB in April, let's meet there! Click here to book a meeting. https://lnkd.in/gWWuWNRs #CanadianMedia #OTT #StreamingInnovation #DigitalTransformation #MediaTrends

Today, Adam Morton, our Chief Product Officer at UM London, joined an insightful panel discussion at VideoWeek Roadmap where he shared insights on the ever-evolving landscape of cross-media, frequency, CTV, and attention measurement. 📈

In an industry where accurate measurement is paramount, it's important to discuss these critical topics. Huge thanks to VideoWeek and all the panellists for facilitating an enlightening conversation. 

#AttentionMeasurement #CTVMeasurement #Frequency #CrossMedia #Videoweekroadmap UM Worldwide

🚀 Exciting Times in the World of Entertainment! 🎬📺 Hey #LinkedInConnections, hope you're all doing great! 👋 Just wanted to share my thoughts on the ever-evolving landscape of Over-The-Top (OTT) platforms and how they're reshaping the way we consume content. 🌐📱 The rise of OTT has truly transformed the entertainment industry, giving us unprecedented control over what, when, and how we watch our favourite shows and movies. 🎥🍿 Whether it's binge-watching a new series, catching up on missed episodes, or exploring niche genres, OTT platforms have opened up a whole new world of possibilities. As professionals in the tech and media industries, let's keep an eye on how OTT continues to shape the future of entertainment. The intersection of technology and content holds endless opportunities for growth and innovation. 🌈🚀 What are your thoughts on the OTT revolution? Are there any particular trends or developments that have caught your attention? Let's spark a conversation and share insights! #ott #entertainmentindustry #digitaltransformation #mediatrends #enveu #ottplatform

Learn more about the future of sports broadcasting! 🏈

Hey LinkedIn fam! As a Strategic Account Manager at Capitol Broadcasting Company, I am your go-to storyteller and architect of unforgettable brand journeys! I'm on a mission to transform the ordinary into the extraordinary across radio, OTT, and the digital landscape! Are you ready to take your business to the next level? Let's chat! Here's how we can collaborate: 📻 Sonic Brilliance: Amplify your brand's heartbeat through the airwaves, creating melodies that resonate with your audience. 🚀 OTT Adventures: Dive into the immersive world of OTT, where your brand becomes a blockbuster experience, on-demand. 💻 Digital Symphony: Craft a digital masterpiece, where pixels tell the story of your brand with unparalleled vibrancy. Ready to turn heads and break the mold? Feel free to drop a comment or shoot me a message. Here's to turning visions into victories! #CollaborationOpportunity #DigitalMarketing #BusinessGrowth #AdvertisingStrategy