Melvin Wilson’s Post

Hey marketers! Ever feel like your ad budget is playing hide and seek? 😅 Our latest blog uncovers the harsh reality: 50% of ad spend is lost to programmatic ad fraud! 😱 Let's outsmart the scammers and protect those hard-earned dollars! 💡 Dive into the blog for the full scoop! 💼💰 https://lnkd.in/eJgnMwFH #AdFraud #SmartSpending #Marketing #Technology

ICYMI: UniLED’s CEO says DOOH is ad fraud-free and trustworthy, unlike online advertising (LBBonline): Ben Zloof, CEO of UniLED. While no channel is immune to ad fraud, DOOH remains far less susceptible. This is because it was designed for one thing only: to deliver ads and do it in the real world. Since DOOH is anonymised and a one-to-many channel, consumer privacy issues can be marked as a non-issue. […] #DOOH #digitalbillboards #digitalsignage

In the insightful op-ed “When Fraud & Ad Budgets Collide” on MarkLives, we explore the pervasive issue of ad fraud and its impact on marketing budgets. The piece offers strategic insights on mitigating risks and enhancing ad spend efficiency, emphasising the importance of transparency, technology, and collaboration in fighting fraud. What do you do to help mitigate ad fraud? Join the conversation on safeguarding your marketing investments in the comment section below. Xx #DigitalMarketing #AdFraudPrevention #MarketingStrategy #ThoughtLeadership #mediabuying #mediastrategy #transparency #programmaticadvertising

ICYMI: UniLED’s CEO says DOOH is ad fraud-free and trustworthy, unlike online advertising (LBBonline): Ben Zloof, CEO of UniLED. While no channel is immune to ad fraud, DOOH remains far less susceptible. This is because it was designed for one thing only: to deliver ads and do it in the real world. Since DOOH is anonymised and a one-to-many channel, consumer privacy issues can be marked as a non-issue. […] #DOOH #digitalbillboards #digitalsignage

FYI: UniLED’s CEO says DOOH is ad fraud-free and trustworthy, unlike online advertising (LBBonline): Ben Zloof, CEO of UniLED. While no channel is immune to ad fraud, DOOH remains far less susceptible. This is because it was designed for one thing only: to deliver ads and do it in the real world. Since DOOH is anonymised and a one-to-many channel, consumer privacy issues can be marked as a non-issue. […] #DOOH #digitalbillboards #digitalsignage

Show of hands - who else thinks they bought www3.forbes.com? Back in 2017 (for me) it was actually caught by legacy ad verification partners. Because 33% fraud on Forbes doesn't seem right, but 33% fraud (or likely in reality much more) does seem on par for an MFA that claims to be Forbes in Outbrain and Taboola ads. https://lnkd.in/g9Mcbe4X

UniLED’s CEO says DOOH is ad fraud-free and trustworthy, unlike online advertising (LBBonline): Ben Zloof, CEO of UniLED. While no channel is immune to ad fraud, DOOH remains far less susceptible. This is because it was designed for one thing only: to deliver ads and do it in the real world. Since DOOH is anonymised and a one-to-many channel, consumer privacy issues can be marked as a non-issue. […] #DOOH #digitalbillboards #digitalsignage

FYI: UniLED’s CEO says DOOH is ad fraud-free and trustworthy, unlike online advertising (LBBonline): Ben Zloof, CEO of UniLED. While no channel is immune to ad fraud, DOOH remains far less susceptible. This is because it was designed for one thing only: to deliver ads and do it in the real world. Since DOOH is anonymised and a one-to-many channel, consumer privacy issues can be marked as a non-issue. […] #DOOH #digitalbillboards #digitalsignage

You're not alone. We spoke to marketers just like you about what they think of ad fraud, and the struggle is real. From the lack of campaign transparency in advertising with Google and Meta, to the pressure to deliver ROIs at lower CPMs, you might have a case of #FOFO (fear of finding out... about the real cost of ad fraud). As confusing as it all may seem, you DO have the power to take back control of your ad investment. Your peers agree. In their own words – here's why: https://lnkd.in/e65vzz7T #DigitalAdvertising #AdFraud #BrandSafety

UniLED’s CEO says DOOH is ad fraud-free and trustworthy, unlike online advertising (LBBonline): Ben Zloof, CEO of UniLED. While no channel is immune to ad fraud, DOOH remains far less susceptible. This is because it was designed for one thing only: to deliver ads and do it in the real world. Since DOOH is anonymised and a one-to-many channel, consumer privacy issues can be marked as a non-issue. […] #DOOH #digitalbillboards #digitalsignage