MSI Express’ Post

 🧾📝 Expo East Recap 📝🧾 On behalf of our team at the show, thank you for visiting our booth and trying an assortment of snacks. 😊🍪🍫 The reception was overwhelmingly positive. A number of major customers across natural, grocery, food service, and e-commerce expressed interest in our Wafers, Wafels & LEOS. --- A few things we noticed at the show: ✅ Assortment Despite having launched Wafers last year and Leos early this year, many attendees still associated our brand and company with Rip Van Wafels. They were unaware of Wafers & Leos. Seeing and tasting the assortment helped internalize that we have 3 distinct product lines that are incremental and present a “low sugar assortment” to satisfy consumer preferences. ✅ Internalizing Delicious & Low Sugar Many attendees were familiar with our brand but weren’t aware of how low our product is in sugar. Trying the Wafers, Wafels & LEOS was eye-opening and helped internalize that we had reduced the sugar content by 80% in our assortment compared to the leading brands (without using sugar alcohols). ✅ Portion Packed: Another major selling point at the show was our portion pack format. Namely that our products are portion-packed, perfect as an on-the-go and/or school lunch box snack. --- We are sad that we’ve now concluded the last Expo East of its kind, but are looking forward to keeping in touch and working together to build our partnerships. Thanks again, we're looking forward to Expo West! #expoeast #expowest #snacks #food #cookies #lowsugar #thankyou #teamwork

Looking forward to seeing these leaders speak on the state of the industry. I know they will share unique insights to drive your business growth.

Suppliers are a vital part of TraceGains Network, and the F&B supply chain in general. So, we’re headed to Chicago next week to be a part of the 2023 Chicago Section IFT Suppliers Expo. Stop by booth #1124 to see Connor Gannon, Nick Reinking, Jamie Krystofiak CFS, PCQI, Hermilo Garcia, and Ricardo Delgado. Where you can learn how to stay connected with today’s top brands, how to maximize your listings on our exclusive networked ingredients marketplace, and how to save time with PostOnce®. See you there, Institute of Food Technologists (IFT)! #Chicago #IFT #Suppliers #FoodandBeverage #SupplyChain

MAXIMIZING TRADE SHOW SUCCESS BEYOND THE EXHIBITION FLOOR Trade shows are game-changing for certain industries. Flavors and ingredients, food and beverage, and all equipment related to this industry—none of these can be fully experienced without direct interaction with the product. You can’t, for example, understand a flavor simply by reading about it. You need context! Seeing, tasting, and learning about the products is just the beginning. Interactive trade show booths can demonstrate how to use and market the products, and potential customers also get to see the packaging and understand how much shelf space it requires. But once you’ve got them hooked, then what? Trade shows are vast wonderlands filled with shiny things. You might have the buyer’s full attention at the booth, but once they move on, then what? To continue reading, click link below: https://lnkd.in/eJsDk9NW #B2Bmarketing #GraphicDesign #Manufacturing #CreateAwareness #CultivateTrust #BuildRelationships #Branding George Costello Melissa Behrens Lipovsky Vincent Logozzo Janine Lid-Costello

Sweets & Snacks Expo 2024 When you want the latest and tastiest products your customers will love, there’s nothing like Sweets & Snacks Expo – the only event that blends the sweetness of goodies like chocolate, candy and cookies with the savory flavors of chips, popcorn, meat snacks and more. Discover the hot trends in two of retail’s highest-performing categories and gain strategies that drive sales for your business. Discover the products, trends and flavors that will get your customers fired up. Find the latest innovations that will set your sales ablaze – from breakfast snacks to after-dinner treats and every snacking occasion in between. Sweets & Snacks Expo is bringing the heat! You need radiant retail strategies whether your shoppers are browsing online, chatting up the cashier or rushing through the self-checkout. Our insights experts from inside and outside the industry will shed more light on everything from packaging and flavor trends to marketing and consumer behavior. The education at Sweets & Snacks Expo is illuminating. https://buff.ly/3tKg2WO

Mark your calendars and save the date! USA Trade Tasting 2024 is set to take place at Morgan MFG, Chicago on May 22, 23rd where importers, distributors, retailers, sommeliers, bartenders, and other trade professionals are invited to take advantage of the networking opportunities at the event. This is the event to explore: 1. Discover the Future of Beverage Brands: Explore the latest innovations and emerging trends in the beverage industry. 2. Innovative Products: Delve into a showcase of pioneering offerings, featuring exciting new flavors and breakthrough concepts. 3. Expand Your Network: Connect with industry peers, distributors, and importers to forge valuable partnerships and collaborations. 4. Acquire Insights: Engage in informative sessions to gain invaluable industry knowledge and expertise. To learn more: https://lnkd.in/enAR57Nh #usatradetasting #beverageexpo #wineandspiritsfair #tradeshow #beverageindustry

BevNET Live Winter 2023: Exploring The Fluid Relationship Between KeHE and Beverage Brands: BevNET Live Winter 2023 will feature a discussion with top KeHE retail executives around the fluid relationship between the retailer and beverage brands. #polimexsnapshot #bevereagenews

What are some key trends influencing the #cocktailpremix market, and how are brands adapting to meet evolving #consumerpreferences? As consumer demand for premium and environmentally friendly cocktail options rises, #brands are innovating with novel flavors and #sustainablepackaging. Virtual experiences and strategic partnerships further enhance the brand appeal, fostering #customerloyalty and expanding market reach in the global cocktail premix market. Explore More Insights: https://lnkd.in/dn3zd47E KeyMarketPlayers: PepsiCo, Bartesian., FUNKIN LIMITED, Bacardi, The Cocktail Box Co., Hella Cocktail Co., American Beverage Marketers #AMR #CocktailPremix #Premiumization #ArtisanCocktails #Sustainability #FlavorInnovation #VirtualTastings #MixologyEvents #BrandPartnerships #CustomerEngagement #MarketExpansion #InclusiveOptions

Despite the recent setback of Boisson, the alcohol-free cocktail market is booming! With over $162B in revenue, it's clear that the demand is there. https://bit.ly/3UFvvRj #RetailStrategies #BusinessLessons #MarketTrends #AlcoholFree #Mocktails #BeverageIndustry #Boisson

BevNET Live Winter 2023: Exploring The Fluid Relationship Between KeHE and Beverage Brands: BevNET Live Winter 2023 will feature a discussion with top KeHE retail executives around the fluid relationship between the retailer and beverage brands. #polimexsnapshot #bevereagenews