Netflix’s Post

If you get rid of your DEI leader, don't be surprised when you get some negative results. A positive correlation has been found between companies that have a dedicated DEI executive and companies ranking higher on best-managed companies. #DEI #DEILeader #DEIExecutive

This is really important data about the business case for retaining DEI leadership, even in shaky economic, political, and cultural times. And, as the article itself points out, there is also still a moral reason to "treat people fairly," which is, of course, at the heart of DEI. I hope evidence like this is helpful to leaders who know their companies need DEI leadership but have to make the case to others who are skeptical. Also of note is that the higher the DEI leader, the greater the gains. It's somewhat intuitive that a C-suite DEI executive will be able to make a bigger impact than a mid-level person tucked in the marketing department, but it's great to have data that confirms that. “The findings were unambiguous. The 512 firms that have someone in an explicit DEI role scored, on average, significantly higher in nearly all of the elements of our rankings than the 190 companies lacking such a position.”

What business, organization, or individual will you be nominating for their innovation, dedication, or outstanding contributions? Charisse is here to explain the nomination process. Let’s celebrate together!

Amazing women out there, come join ICANN's leadership! Applications are open until March 15th. Open positions: - Three members of the ICANN Board of Directors - Two regional representatives to the At-Large Advisory Committee (ALAC) – one each from the Europe region; and the North America region - One member of the Country Code Names Supporting Organization (ccNSO) Council - One member of the Generic Names Supporting Organization (GNSO) Council Qualifications, skill requirements, and time commitments depend on the position. Not all require deep knowledge of ICANN or the technical functioning of the Internet. Selected individuals will have a unique opportunity to work to help shape the policy development and technical coordination of the Internet's unique identifiers. Last year, only 27% of the candidates identified as women (55% as men, 14% did not disclose). Can we do better this year? See more information here: https://lnkd.in/gSPWBzx3. #womenintech #womenincybersecurity #icann #boardofdirectors #digitalinclusion #internetgovernance #dns #womeninbusiness

As organizations strive for excellence, those with dedicated executives for diversity, equity, and inclusion often stand out as the best-managed. Yet, even with the presence of DEI leaders, the efficacy of DEI training remains a topic of discussion. It's vital for companies to not just have DEI roles but to also ensure their initiatives are genuinely impactful. #DEILeadership #EffectiveTraining #CorporateExcellence

It's true. Today, Now, it's the best time in centuries to be a marketer. Digital marketing is mature. Mobile penetration is getting higher each day. User privacy has been prioritized. No more exploitation of 3rd party data or Ads. AI is coming to be a big player for optimizing effort and improve profitability. It's the time that Brands really need to think of Long-term goals and be emphatic to their customers.

Check out our latest post by the Marketing-Finance Exchange Center of Excellence (MFX COE)! Thought leadership by Chris Burggraeve: The Ultimate CMO Guide to Scarce Board Seats!

Our 2024 CMO Tenure Study tracks how CMO tenure and backgrounds have evolved, including the diversity of the CMOs at leading companies. Learn more: https://lnkd.in/eE88VYBt

Our 2024 CMO Tenure Study tracks how CMO tenure and backgrounds have evolved, including the diversity of the CMOs at leading companies. Learn more: https://lnkd.in/grnFwMg8

The role of the CMO is the most rapidly changing and least understood in business. Without achieving a greater universal definition of the scope and value of the marketing function, CMOs won’t ever achieve parity with other c-suite leaders. Here’s the thing: marketing today is much greater than ads and creative. It is the central hub of customer behavior and insights that can and should be fueling business strategy and decisions, far and beyond the tagline of a campaign or the color strategy for a brand. And, with enhanced capacity in data, analytics and martech, marketing has a greater ability to tell the customer story than ever before. That’s the secret sauce and the value for a business. #Marketing2024 #CMO #Strategy