OneFootball’s Post

#linkedinsportschallenge Day 19: 👑 Gerard Piqué's Kings & Queens Leagues ⚽ Earlier this year we saw the former Barcelona and Spain legend, Gerard Piqué, make waves in the football community when he launched his 7-aside football events, known as the Kings & Queens leagues. All matches are being streamed online with no tv broadcasters having access to the footage, attracting a noticeably younger fanbase than traditional football matches. Piqué's co-founder, Ibai Llanos - Spain's most famous streamer, has also impacted the target demographic for this league as many streaming/esports fans also tend to be from younger generations. Great example of how tech is modernising sports that haven't been changed for decades, offering alternative formats and styles of competition to cater to a wider variety of fans. Interesting article that give a bit more insight into Piqué's latest venture 👇 https://lnkd.in/e58SFxXW #linkedinsportschallenge #SportsTech #KingsLeague #QueensLeague #FootballTech #IbaiLlanos #GerardPiqué

Soccer teams (like all sports teams) make most of their money in 3 ways: * Game Day (tickets, parking, etc.) * Sponsorship and other commercial sources (merch, for example) * Broadcast But as they used to say on Sesame Street one of these things is not like the other... In the top European leagues (The Premier League, Lega Serie A, etc.) Broadcasting revenue dominates. Take a look at my absolutely flawless illustration below. AS Roma, awesome club, does very well with Matchday and Commercial revenue, but still, the Broadcast revenue is overwhelming. It makes the prospect of getting demoted to the next league down terrifying. Now look at a typical Major League Soccer team. Many of them will do roughly as well as Roma (or comparable) on Matchday and Commercial. The Broadcast line though is...improving but still not a major part of the revenue mix. Which leads me to an even more interesting point. Take a theoretical National Women's Soccer League (NWSL) team. Like MLS clubs, the fate of their matchday and commercial revenue is in their hands. If they build it, they get it. For now, US women's clubs are on a relatively even footing with men's clubs. If only because men's clubs broadcast revenue here hasn't gone stratospheric. Gargantuan broadcast revenues are a blessing, but also a danger. If you're in a league with big money coming in from TV, everybody in your league gets that big money. And guess what they're going to do with it... Spend it to beat you. All of it. And then some, usually. It's a Catch-22 in which the American clubs, including NWSL, don't currently find themselves. An interesting kind of opportunity. Let's see what they do with it. #sportsmarketing #soccer #football #nwsl #serieA #mls

The new #DFML24 is out now! Check it out if you want to learn more about the top 20 highest revenue generating clubs in world football! #FootballFinance #DeloitteinSports #SportsBusiness

Finally, a simple-to-understand explanation as to what’s going on in Brazilian soccer. From the keyboard of Ricardo Fort 👇 https://lnkd.in/ebpmDsjN

Value of womens football going up "TNT Sports in the UK and Ireland has boosted its European club football offering after agreeing a sublicence deal with DAZN that will see certain games from the UEFA Women’s Champions League and from the French, Spanish and German leagues on its channels and platforms, starting this season." TNT Sports, the new merger between BT Sport and WBD has decided that the value proposition of having more women's football on their platform is very important to them, and that's showing the rising value of the sport. It's quite interesting that the games are being licensed by the traditional #lineartv player from an #ottplatform When I first saw the article, I thought it would be the other way round and the OTT would be licensing from linear. DAZN made an early deal, an investment if you like, on women's football, and that's paying off, so much so that big linear players are looking to take the sport on traditional tv. It shows a model for all formats, not just women's football or even sports, that if it can be successful on OTT platforms, or #FAST channels, then they can make their way onto linear channels, where there is greater reach and exposure. It can form part of the famous eco-system, where content can be a-b tested, or used as a teaser to push more subscriptions to a VOD platform. However, it could also work for linear TV, and #paytv especially for sport. "TNT Sports has licensed the rights from DAZN to co-broadcast one game per match week during the UEFA Women’s Champions League group stage as well as each quarter-final, semi-final, and the final itself. Under the same licence agreement with DAZN, TNT Sports will screen one game a week from the top flight leagues from, Division 1 Arkema (France), Liga F (Spain) as well as the Google Pixel Frauen Bundesliga (Germany). Coverage begins with the women’s El Clásico between FC Barcelona and Real Madrid CF from the Estadi Olímpic Lluís Companys on November 19th." #livesports #livebroadcast #television #womensfootball #tvindustry #streamingplatforms #livetv #mediaindustry #tntsports https://lnkd.in/eqryx9Rk

Sports federations, leagues, and broadcasters should consider exploring the implementation of a separate virtual production feed. Read more 👉 https://lttr.ai/APkZ5 #leadsomconsulting #sports #sportsbusiness #virtualproduction #sportsrules #sportsbroadcasting #nickelodeon #EpicSUnrealEngine

Sports federations, leagues, and broadcasters should consider exploring the implementation of a separate virtual production feed. Read more 👉 https://lttr.ai/APkZ5 #leadsomconsulting #sports #sportsbusiness #virtualproduction #sportsrules #sportsbroadcasting #nickelodeon #EpicSUnrealEngine

Which is harder to win: the Copa America or the UEFA Euro? Football fans usually give a clear answer: Copa America is the oldest international tournament in the world, but UEFA has more high-quality teams competing. Yet, both are great opportunities to attract football fans to your website. Just imagine how many people are excited about the summer season! Catch your chance with quality sportsbook traffic, content, and ads. #fsm #digitalmarketing #advertising #sports #sportsmarketing #sportsbetting #sportsbook

800 days to go until we do it all again at Special Broadcasting Service (SBS) Australia for the FIFA World Cup 2026™ - Canada, Mexico and the United States. We all thought these scenes would help rejuvenate the men's domestic game back home in Australia. Yet here we are again, with the same issue of fragmentation plaguing the sport heading into another WC cycle. Football in this country is currently like an ice cream shop - there's great (Matildas & Socceroos), good (young prospects, participation) and some really bad flavours (perception of A-League, grassroots fees & governance) At some point, everyone needs to come together, like they do when they elect the pope, and create a new constitution and structure to allow Australian football to fully prosper at every level in this country. There's so many great people in this game at every level that deserve a proper unified approach. With a new TV rights deal impending, it's the perfect time to restart the A-League and bring it together with the newly formed National 2nd Division. Would love to see a 16-team A-League 1, 16-team A-League 2, and have the season's run from February to October, enabling promotion & relegation. Connect the game to the grassroots correctly by giving junior participants season passes as part of their registration and designating A-League 1 & 2 clubs with set catchment areas to properly engage local communities & new supporters to add to current fans. Instead of being fearful of other sporting codes, football should be brave and bold in backing a plan to work in as part of the winter sporting schedule. Find opportunities to engage new audiences, but at the same time, looking after the core audience. Football is such a special sport and is in a great spot domestically right now, but I would love to see it take that next gigantic step forward by the time we wrap up in 2026!

The UEFA Champions League finals are not just a highlight for football/soccer fans worldwide—they're champions of engagement for broadcasters, sponsors, and advertisers alike! According to our data, the broadcasts of Europe's elite club competition deliver exceptional results, creating emotional impacts that resonate deeply with audiences. 🏆📊 As we eagerly anticipate the insights from the 2024 UEFA Champions League sessions, let's take a moment to reflect on the incredible outcomes from the UCL Final 2022 in which Real Madrid C.F. defeated Liverpool Football Club 1-0. Our client, a major sports broadcaster, challenged us to ascertain how the 2022 UCL Final broadcast scored with viewers to determine which moments emotionally engaged them, so the data can be used to maximize lucrative revenue opportunities. Sponsorships are more effective when the audience is engaged. 📥 Download our case study now and learn how you can identify the best sponsorship opportunities and tactics: https://lnkd.in/diqMKR29 #UEFAChampionsLeague #UCLFinal #mediameasurement #audienceinsights #emotionalimpact #sponsorship #advertising #casestudy